SearchCap: Olympics Google logo, SEO KPIs & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- KPIs for SEO: measuring SEO success
Aug 5, 2016 by Marcus MillerWondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most useful KPIs in terms of connecting SEO outcomes to business objectives.
- Search in Pics: Suicide Squad at Google, indoor gazebos & Fiber installer
Aug 5, 2016 by Barry SchwartzIn this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A Google Fiber installer: Source: Twitter Google Japan Top Contributor meetup: Source: Google+ Suicide Squad at […]
- Olympics Google Doodle marks start of 2016 Rio Games & points to “Fruity Games” mobile app
Aug 5, 2016 by Amy GesenhuesThe free gaming app, with “produce from all over the market” competing for the title of freshest fruit, works on both Android and iOS.
- Take the guesswork out of marketing automation technology
Aug 5, 2016 by Digital Marketing DepotMore marketers are implementing marketing automation to maximize the value of their data, improve engagements and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The “Marketing Automation Simplified” guide from Oracle offers an introduction […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- IBM’s Watson has a summer job working at Macy’s
- How to get the old Google Keyword Planner volume data
- Pure Storage CMO is big on Golden Rule: “Treat people the way you want them to treat you”
- Brick-and-mortar retail tech: Through the shopper’s lens
- A studded sheath dress or a crystal ball? How a tweet from Ivanka Trump illustrates affiliate marketing’s future
- MarTech Today: Location intelligence enters mainstream, 6 content management systems compared & more
- Instagram is using an algorithm and Facebook data to sort its new Stories feed
- Prime Air: Amazon confirms that it’s launching its own air cargo service
- Online car retailer Vroom launches first VR-based auto showroom
- Zeta Interactive acquires Acxiom’s marketing division, Impact
Search News From Around The Web:
Local & Maps
- Google Maps goes for the win with Rio updates, Google Lat Long
- Google Testing Horizontal Local One Box + Card Format for Serps, Mike Blumenthal
- Local SEO, Learn Real Local SEO Now from Ignite Visibility, YouTube
- Verne: The Himalayas, Google Earth Blog
Link Building
- Historic Index Update, Majestic Blog
SEO
- Do Google users outside of SEO understand what AMP means in the mobile search results? [Survey Results], gsqi.com
- Google Doesn’t Have Different GoogleBot User Agents For Crawling JavaScript Or AJAX, Search Engine Roundtable
- Google Sending Search Console Notifications To Get AMP Ready, Search Engine Roundtable
- Should My Landing Page Be SEO-Focused, Conversion-Focused, or Both? – Whiteboard Friday, Moz
- What is Google RankBrain and How Does It Affect Your Website’s SERP Rankings?, semrush.com
SEM / Paid Search
- Importing the Mobile Ads SDK with Firebase, Google Ads Developer Blog
Search Marketing
- Video: Google Algorithm, AMP Expands, SEO & Rio Olympics, Search Engine Roundtable
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Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
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