SearchCap: The Day In Search, April 10, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Yelpy Insights: Yelp Adds Two New Search Filters, Looks To Add More
Is there a battle brewing in the area of searchable local content and reviews? Foursquare has been making some interesting moves in this area, and today Yelp has announced two new search filters that it says will let users more easily find the right local business. Yelp is calling the new technology “Yelpy Insights.” The […]
- Yahoo’s Re-Organization: Search Stays Alive, At Least On Paper
Following last week’s layoffs of about 2,000 employees, new Yahoo CEO Scott Thompson announced today an overhaul of the company’s structure — and, despite concerns about the future of Yahoo search, it remains alive. At least in the memo that Thompson sent to Yahoo employees this morning. Yahoo’s new corporate structure will take effect on […]
- Signs Of Linking Over-Optimization
With all the discussion about the soon to arrive over-optimized website penalty, what about links? Many people think of SEO as an on-site matter, even though SEO is also deeply related to external signals, such as the links that point at your site and they way they point at your site. As Barry Schwartz recently […]
- Stop Blaming IT! How Communication Could Improve From The SEO Side
Last time, we talked about making your Global Search Marketing Ecosystem thrive and one of the key elements for success was effective IT Integration. Adam Sherk’s recent article on Nine Common SEO Road Blocks delves into some of the IT challenges. His article identifies three of the nine barriers being directly related to IT and […]
- Why Pinterest Is NOT Your SEO Miracle Worker
If you caught yourself groaning when you saw this was yet another Pinterest post, I don’t blame you. The Web’s latest social media darling has taken both the Internet and the industry blogosphere by storm, and the network’s popularity shows no sign of slowing: the site is now the third most popular social network in […]
- Question Of Whether It’s Legal To Use Trademarks As Keywords Revived On Appeal in Rosetta Stone/Google Case
The U.S. Court of Appeals for the Fourth Circuit today revived part of Rosetta Stone’s trademark lawsuit against Google, meaning the search giant’s permitting the use of trademarked terms in AdWords is still legally questionable in the United States. It’s the first time an appellate court has ruled in a case of this kind. Previously, a […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Nielsen: Consumer Trust In Traditional Media Ads Fall, While Confidence In Mobile, Social And Online Rise
- Everybody Loves Google; Only One-Third View Twitter Favorably
- LinkedIn Launches Targeted Updates & Follower Statistics
- Sprucing Up For Spring
Search News From Around The Web:
Applications & Portal Features
- Simplified Google Account Switching, Google Operating System
- Google Organizational Changes Cloud the Future of Apps, Wall Street Journal
Business Issues
- Real estate aggregators Trulia and Zillow dominate the online home hunt, blog.compete.com
Local, Maps & Mobile
- Google: Towing Companies Are Spammy, Search Engine Roundtable
Link Building
- Google “Clarifies” its use of Anchor Text, Majestic SEO Blog
- Non-Intuitive Search Queries & Resources for Link Building, SEOmoz
- Why Links Matter, Search Engine Watch
Paid Search & Contextual
- Consumer Opinion Poll on Online Tracking: Ad Retargeting Survey, SEO Book
- Google AdSense Invalid Clicks Is Not Lost Money – It Wasn’t Money In The First Place, Search Engine Roundtable
Searching
SEM Industry
SEO & SEM
- Hot Off The Press: More Universal Results Included with Your Campaign Rankings, SEOmoz
- My site doesn’t have much text. Is that a problem?, YouTube
- 7 New Ways to Think About SEO & Converged Media Metrics, Search Engine Watch
- A Mission Critical Demand For Your Web Designer: You Absolutely Cannot Ignore This, Search Engine People
- Google Phishing Expedition 2012, iAcquire’s Blog
- Google’s Latest Panda Roll-Out: April 2012: The Basics, State of Search
- How do I merge multiple sites into a single site?, YouTube
- How to predict a Google penalty or sudden drop in Ranks, dailyseoblog.com
- SEO Buzzwords Explained through Real Life Scenarios, AMP Agency
- Yandex Launches Search Tool for LHC Events at CERN, Yandex.Company
Social Media
- 3 Ways to Maintain Meaningful Social Media Relationships, Search Engine People
- Poll: Google’s More Popular Than Facebook, Twitter, and Even Apple, The Atlantic
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