Local 5.0: The next evolution of local SEO is here
The verification burden is moving from customers to AI. See what that means for location data, local context, and recommendations.
Topic: Denver
The new playbook for localized AI search optimization
Learn how to influence the reviews, citations, and third-party mentions AI search engines use in local business recommendations.
How AI is reshaping local search and what enterprises must do now
AI now mediates how customers discover and choose local services. Learn how AI systems evaluate trust, data quality, and relevance.
Website demographics: Know your audience & grow faster
Learn how to analyze website demographics to understand visitors, tailor content, and boost engagement with data-driven marketing strategies.
GEO x local SEO: What it means for the future of discovery
You can dominate local rankings yet disappear in AI search. Learn how to win the citations that actually drive local customers.
The most important HTML tags to use for SEO success
Learn how to use HTML tags to structure web pages, improve SEO, and create better user experiences.
PPC client kickoff: Strategies for a successful first encounter
Starting a new client partnership? Follow these steps to absolutely nail the critical kickoff meeting from preparation to follow-up.
5 useful GA4 dashboards for local SEO
Wondering where to go in GA4 to gather local SEO insights? These dashboards are key to developing an effective strategy.
The cost of ignoring website accessibility
Non-compliant sites are vulnerable to lawsuits, but SEOs can help protect them by advocating for accessibility, which can serve both differently-abled audiences as well as your business goals.
Diners are returning to restaurants in record numbers, according to Yelp
Last month, the platform seated an all-time high of over 3.7 million diners, but the labor shortage is pushing wages higher and preventing some businesses from fully reopening.
SearchSpring acquired by venture equity firm Scaleworks
The deal will introduce more investment into the company’s merchandising capabilities as well as a new CEO.
Elite SEM acquires CPC Strategy with an eye toward growing its Amazon practice
The e-commerce-focused agency has more than 125 employees and a proprietary retail search advertising optimization platform.
How to increase your PageSpeed in WordPress
With over 59% of websites using WordPress as a CMS, optimizing them to load quickly is a good idea. Contributor Dave Davies walks through key steps and shows how to optimize a WordPress site for Google PageSpeed.
Google Maps will tell you how hard it will be to find parking
Now you can plan enough time not just for driving to your destination but also the time it takes to park at your destination with the Google Maps app.
Google testing Campaign Groups to forecast & track goal targets across multiple campaigns
Track conversion, spend or CPA performance for a set of campaigns.
Google expansion of Local Inventory Ad product search now live in Maps and Knowledge Panels
The new feature, announced in May, allows users to search for product availability at specific stores from the search and Map listings of participating advertisers.
Google testing purple “Ad” label in Maps
The ad label matches the advertiser's pin on the map.
New: Use Location In AdWords Ad Customizers To Auto-Tailor Ads Based On Where Users Are
Use location data to highlight special promotions, inventory availability, shipping speeds and more to searchers in those areas.
SEMPO Names 20 Leaders From Locations Around The World To Drive SEMPO Cities Initiative
The new leadership will be charged with creating local communities to help educate and support search marketing professionals.
Bing Maps Adds Hundreds Of Streetside & 3D City Images; Plus New HD Aerial Images
Bing announced a large maps update today, where they have added hundreds of Streetside images, 3D city images and new high resolution aerial images. Bing Maps now has over a 100 cities that support Streetside imagery available across America. The images are available in these cities: Alameda County, CA Fresno, CA Richmond, VA, Anaheim, CA […]
After Killing SES, Incisive Media Seems To Think “OMG” & Tries To Bring It Back
Incisive Media, which purchased the Search Engine Strategies conference when it was near the height of attendance, killed the brand entirely last year in place of a new ClickZ Live event. But now, after what seems to have been a disaster of the first ClickZ Live show, the company is scrambling back to revive SES. […]
How To Use Google KW Research To Target The Long Tail In Local Search
There’s something of a void where local business marketing is concerned. Local marketers understand they need to target keyword queries in SEO and PPC campaigns, but they assume they know what people search for, and they miss out on valuable referrals because of it. Here’s a brief guide on local keyword research to close the […]
Google AdWords Geo-Targeting: Have We All Been Doing It Wrong?
It’s rare that a true challenge to a best practice (and a seemingly straightforward one at that) arises. But, when Marta Turek, Group Manager, Performance Media at Mediative presented case studies showing what happened when they tested an opt-out versus the traditional opt-in approach to geo-targeting in AdWords at SMX Advanced this year, jaws dropped. […]
SearchCap: The Day In Search, August 9, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s SEO Guide On A/B & Multivariate Testing Google posted their official word on how you can conducting web site testing using A/B testing or multivariate testing and stay clear of […]
Google’s “Trusted Photographers” Turns Business Photos Into A Self-Serve Product
Google is hoping to expand its Business Photos product with the launch of a new service called “Trusted Photographers” that essentially makes the process entirely self-service. Local businesses that are interested in having interior photos taken can use the new Business Photos website to find a “trusted photographer.” The business owner and photographer are supposed […]
SearchCap: The Day In Search, October 17, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Google See $6.25 Billion In Mobile Ad Revenue Next Year? During the earnings call last week after Google announced massive quarterly revenues ($9.72 billion), CEO Larry Page casually dropped the […]
SearchCap: The Day In Search, September 22, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why So Many Blogs Fail (And What to Do About It) It’s a safe bet that right this minute, someone, somewhere, is advising a small business owner to start a blog. […]
SearchCap: The Day In Search, September 7, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: Bartz Out As Yahoo CEO Details are very sparse, but All Things Digital is reporting that Carol Bartz’s rocky tenure as Yahoo CEO has ended. All Things Digital reports that […]
Google Offers Goes Live In Five New Cities
As promised, Google Offers is continuing to expand. Google has just announced its launch in five new cities: Seattle, Denver, Austin, Washington, DC and Boston. They join six other locations in four cities where Offers is already available: Portland, San Francisco, Oakland and three sections of New York City. But, wait! There’s more: As the […]
Google Adds Business Characteristics To Maps Listings
Searchers looking for local businesses on Google Maps can now see brief, descriptive characteristics as part of the primary business listing. And they’ll be seeing the same things soon on Google.com, Places search and Google Maps for mobile, too. Google’s announcement explains that the terms come from “sources all across the web, such as reviews, […]
A New Search Engine for Hotel Rooms: Room 77 Launches
Like “seat guru for hotel rooms,” was my immediate thought; Room 77 is a search engine for hotel rooms. The site is creating and indexing data on hotels in the US and UK (and eventually around the world) that qualify with three stars and above. There’s also an iPhone app launching simultaneously today. There are […]
Live Blogging BIA/Kelsey’s DMS ’10 Conference – Day 2
I’ll be live blogging Day 2 of the Directional Media Strategies 2010 (#DMS2010) conference here, starting at about 8:30 AM, CST, September 15. (See Day 1 and Day 3 here.) —————————————————————————————- (Sorry – started late due to large traffic jammage on the tollway) DMS ’10 Spotlight: The ‘Deal a Day’ Phenomenon Perry Evans of Closely […]
SearchCap: The Day In Search, July 30, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study Calls Google ‘King Of Malware’ Google has twice as much malware in its search results as Yahoo, Bing, and Twitter combined. That’s one of the findings in the Barracuda Labs […]
Secret Sauce: Leverage Outside Listings To Help Local Rankings
Google Maps (or Local, or Places, or whatever it is calling itself this month) is the bane of my existence. Well, maybe 3rd place behind Bing and Yahoo PPC platforms…but you catch my meaning. Inevitably, I can expect at least one phone call or email a week from a client asking why they’re not showing […]
Live Blogging The FTC Workshop On Journalism & The Internet
I’m at the FTC’s “Journalism & Internet Age” Workshop in Washington DC today, where we’re expecting addresses from Rupert Murdoch and Arianna Huffington, along with Josh Cohen of Google News and a variety of panels. I’ll be on one of those panels later today. I’m going to do a big live blog of things I […]
SearchCap: The Day In Search, November 24, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘New’ Search Ad Formats The Google Blog formally announced the new search ad formats Google has been showing in the search results. The new ads include the relatively old AdWords […]
How We Search With The Twitter “Help Engine”
Is Twitter a search engine or not? There’s been plenty of discussion and debate about this recently. I’d say yes, in a way. It’s clear to anyone who watches a twitterstream that people put out questions to Twitter similar to how they use search engines. But if anecdotal examples aren’t enough, a survey I conducted […]
SearchCap: The Day In Search, February 4, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, September 3, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, September 2, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.