SearchCap: The Day In Search, December 7, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 New Year’s Resolutions Every Digital Marketer Can’t Live Without Over the last 6 months in this column we have looked at all aspects of the overlap between search and display, […]

on December 7, 2011 at 5:05 pm | Reading time: 6 minutes
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • 4 New Year’s Resolutions Every Digital Marketer Can’t Live Without

    Over the last 6 months in this column we have looked at all aspects of the overlap between search and display, from why search marketers could take over the world media budgets of the future, to advanced methods for retargeting and simple alternatives to attribution modeling. So to round out the year, we revisit the […]

  • FindTheBest Succeeds Where Google Squared Failed

    During his written responses to questions from the Senate Judiciary Subcommittee on Antitrust, Google Executive Chairman Eric Schmidt identified a range of competitors that Google faces in the market today. Some were well-known and some more obscure. One of the smaller companies that Schmidt mentioned was FindTheBest. He identified the company in a list of […]

  • What Brands Need To Know About Google+ AdWords Social Extensions

    Google’s early gaffe of not adequately addressing the demand for brand pages for Google+ has quietly given way to several new business-oriented Google+ features for in-house marketers to utilize. Brand pages, social extensions and a trusted verification process are all features in-house marketers should immediately engage with to increase their Google+ counts and brand profiles. […]

  • Google Quality Raters Can’t Cause Site To Drop In Rankings

    Pot Pie Girl has been busy the past couple months, first by publishing the Google quality raters guidelines and then by analyzing the forums to see how they rate things. One thing she said was that she believed these quality raters can raise a red flag at Google and lead to a downgrade in your […]

  • SMX Israel Returns To Jerusalem On January 15, 2012

    SMX is returning to Israel this January 15, 2012. SMX Israel will take place in Jerusalem, Israel at the Inbal Hotel on Sunday, January 15th. It is just about a month away and we urge anyone interested to register immediately – it only costs $150! The agenda is now live over here and we are […]

  • Chinese Search Engine Baidu Will Spend A Half-Billion Dollars To Train SEOs & Get Small Businesses Online

    Chinese search engine Baidu will reportedly spend nearly a half-billion dollars to bring small businesses online and, among other things, train 100,000 search marketing professionals in China. As reported by both NASDAQ and AMP, Baidu will make a $470 million investment in China’s online market between now and the end of 2015. The NASDAQ article […]

  • 21 Types Of Social Content To Boost Your SEO

    I’ve written often about the benefits of going viral in both content and marketing strategies. Increasingly, however, social media content (a.k.a. viral content) does more than increase brand recognition and site traffic: it can also boost your SEO signals. As search engines pay more and more attention to social signals, going viral is rapidly becoming […]

  • ‘Tis The Season For Link Baiting

    Ah, the holidays! It’s that time of year — for egg nog, carolers, sleigh rides, Yuletide cheer, roasting chestnuts, and… link bait! Yes, you heard right. The holidays are a great time to launch link bait campaigns, because you can piggy-back on the popularity of the holiday and of peoples’ enthusiasm for it. That doesn’t […]

  • Austria? That’s Not A Country, Says Google: Australia’s A Country

    First Google questioned Mitt Romney’s chances of winning the US presidential election. Now it’s suggesting that Austria is less important than Australia. You Say Austria, Google Says Australia In a search for Austria’s biggest companies, Google automatically changes the query and searches instead for Australia’s biggest companies: Forbes spotted the glitch, which is the second major problem […]

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About the author

Barry Schwartz
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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