Topic: Nasdaq

SearchCap: PPC branded content & bad local reviews

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to use good ol’ PPC to support fun and creative branded contentApr 25, 2018 by Kevin Lee Contributor Kevin Lee looks at creative synergies and the power of collaboration to […]

SearchCap: Voice search, Bing Ads & scary SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s scary how many ways SEO can go wrongOct 27, 2016 by Patrick Stox In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick […]

SearchCap: Google Maps controls, shopping ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps now with keyboard based navigation controls Apr 28, 2016 by Barry Schwartz Pan, zoom and find businesses on Google Maps without touching your mouse. How to help your sales […]

SearchCap: The Day In Search, July 26, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases Google has quietly updated the link schemes document under their Webmaster guidelines to add large-scale guest posting, […]

SearchCap: The Day In Search, April 25, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Enterprise SEO Tools 2013: A Buyer’s Guide Are you responsible for SEO in your large organization? Wondering about tools that can help automate and cut the time it takes to manage […]

SearchCap: The Day In Search, February 19, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: ChaCha Defeats Google, Bing And Siri In “Answers Quality” StudyA study published today by Indiana-based Butler University compared the performance of a range of search engines and Q&A sites on mobile […]

Confirmed: Marissa Mayer Leaving Google For Yahoo CEO Role

Marissa Mayer is leaving Google today, and will take over as Yahoo’s President and CEO as of tomorrow. The 37-year-old Mayer was Google’s 20th employee and has been responsible for a number of Google products over the years. Most recently, she oversaw development of Google’s local products and services. Yahoo has struggled to find a leader […]

SearchCap: The Day In Search, July 2, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Amazon Buys UpNext, Will We Soon See Kindle Maps? Amazon has done a really interesting thing: it just bought mapping app UpNext. UpNext is a 3D mapping company that started on […]

Why You’re Paying More For Your Brand Terms On Yahoo

Yahoo has suffered through its fair share of turmoil over the last few years: a revolving door of CEOs, significant layoffs, investor revolts, and a declining share of the search space, both paid and organic. One recent bright spot for Yahoo was their first year over year growth in search revenues after traffic acquisition costs […]

SearchCap: The Day In Search, April 5, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Group: Google Should Halt All Online Dating Ads Until They’re Sure None Are Fronts For Human Trafficking Google says it’s spending “millions of dollars” to police AdWords ads to ensure they’re […]

US Gov’t Takes Baidu Off The “Notorious Markets” Black List

China has historically been the land of copyright and trademark infringement of Western software, goods and other intellectual property — and Chinese websites such as Baidu and Taobao its willing handmaidens. In February of this year the US trade authority named Baidu one of the world’s “notorious markets” because it was seen facilitating copyright infringement. Here’s […]

SearchCap: The Day In Search, December 7, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 New Year’s Resolutions Every Digital Marketer Can’t Live Without Over the last 6 months in this column we have looked at all aspects of the overlap between search and display, […]

SEO

Chinese Search Engine Baidu Will Spend A Half-Billion Dollars To Train SEOs & Get Small Businesses Online

Chinese search engine Baidu will reportedly spend nearly a half-billion dollars to bring small businesses online and, among other things, train 100,000 search marketing professionals in China. As reported by both NASDAQ and AMP, Baidu will make a $470 million investment in China’s online market between now and the end of 2015. The NASDAQ article […]

SearchCap: The Day In Search, October 18, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook Gestures: How Users Could Be Sharing Their Opinion Facebook “Likes” have become a universal way to share or promote a piece of content on a blog or website (or Facebook […]

SearchCap: The Day In Search, May 25, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Ireland Greeting A Google Street View Car Wouldn’t it be cool to know when a Google Street View car was planning on taking pictures of your office or home? Most […]

Yandex Has Blockbuster $1.3 Billion IPO

Yandex NV, the parent of the Russian search engine Yandex, had a very successful debut on the Nasdaq market yesterday. The company raised more than $1.3 billion in its IPO. It follows last week’s similarly splashy but much smaller IPO from LinkedIn. As with the LinkedIn IPO last week many investors turned right around and […]

SearchCap: The Day In Search, April 29, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Maps’ “Game Changer”: Hi-Res Aerial Imagery Coming To Entire US and Western Europe Hot on the heels of last week’s Read/Write World effort, Bing Maps has announced another ambitious project […]

Yandex Finally Files For Long-Awaited IPO

Russia’s leading search engine Yandex formally filed for an IPO that has been expected for at least three years but was delayed by the global recession. The company plans to raise roughly $1 billion through its US Nasdaq offering. Founded in 1997, Yandex controls approximately 65 percent of the Russian search market and is valued […]

SEO

Yahoo Turns 16 Years Old

On March 1st, Yahoo turned 16 years old – celebrating their sweet 16, as they put it. Yahoo was founded by Jerry Yang and David Filo in January 1994 but was incorporated on March 1, 1995 in Santa Clara, California. Since then Yahoo has been through CEOs, including Terry Semel who was replaced by founder, […]

SearchCap: The Day In Search, February 21, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Simplifies Site-Specific Bidding on Display Network Google is eliminating managed placement default bids in an effort to simplify bidding on its Display Network. Now Display Network advertisers who use managed […]

Chinese Search Giant Baidu Warns on Slowing Growth

It appears that Baidu is following in Google’s footsteps in more ways than one: its search growth is slowing. As companies become larger high percentage growth rates becomes harder to achieve and sustain. According to a report appearing in Reuters a Baidu senior executive told an investment conference that growth will “moderate” during 2011. Investors […]

PPC

SEMPO Elects 2010 Board Members

SEMPO — the Search Engine Marketing Professional Organization — has announced its 2010-2012 Board Of Directors. Officers will be elected from the board later this month. The board takes office as of March 18 and includes: Chris Boggs, Director, Search Engine Optimization, ROSETTA Massimo Burgio, Founder, Chief Strategist, Global Search Interactive Bruce Clay, President, Bruce […]

Yahoo & Microsoft Receive Go Ahead To Implement Search Deal

Yahoo and Microsoft announced they have clearance to implement their proposed search deal where Microsoft will power Yahoo Search and search ads. Today they received “unrestricted” clearance from both the U.S. Department of Justice (see here) and the European Commission to proceed. And proceed they will. Yahoo said the implementation will begin in the next […]