SearchCap: The Day In Search, July 9, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• 50 Percent Of Companies Struggling With SEO Aren’t Integrating Social Media [Survey]
  What’s one key difference between companies that are successful with SEO and those that aren’t? According to a new study from Ascend2, it’s this: Successful companies integrate social media into SEO strategies and tactics more extensively than companies that struggle with SEO. The research agency surveyed almost 600 business and marketing professionals around the world […]
• Are Google’s Results Getting Too Ad Heavy?
  Are Google’s search results getting too ad-heavy? A new blog post suggesting that Google’s non-paid listings make up only a tiny fraction of the entire page has sparked some discussion, though the exact percentage actually varies on how you count what’s on the page and from query-to-query. According to a recent blog post by Aaron […]
• 4 Link-Tastic Tips From SMX Advanced
  As most people know, SMX Advanced took place out in Seattle a couple weeks ago. While there was only one session truly dedicated to link building, link building tips were still flying around the Bell Harbor Conference Center! Thankfully, I was there to catch them. From simple tactics to outreach advice, here are four of […]
• Google: Guest Blogging For Links? You Better Nofollow Those Links.
  Marie Haynes spotted two video responses from Google where Google’s John Mueller, said in general, it is best you nofollow links in stories you write, especially when those stories are guest blog posts for the purpose of link building. In general, that is Google’s advice. If you link to something with the intent that it […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Yelp Platform Brings Transactions To Local Business Pages
• Report: Huge Global Mobile Advertising Revenue Surge Tops $8.9 Billion In 2012
• +1ed Posts Now Popping Up In The Google+ Stream
• Google Adds Google Catalogs To Lightbox Display Format
• Human Demand Launches Retargeting Platform For Mobile App Developers
• 5 Ways To Ruin Your Social Media Portfolio
• Why Content Marketing Goes Rogue And How To Rein It In

Search News From Around The Web:

Industry

• With 2 Million Google Glass Sales Come Changes For Search Marketing, MediaPost

Local & Maps

• Foursquare search bar now lets you easily search faraway places, About Foursquare
• Local Search & Facebook: A Few Changes, Small Business SEM

Link Building

• The Advanced Guide for Citation Audits, leanmarketing.ca
• Why Links Remain Critical to SEO Success, Search Engine Watch

Searching

• A few easy tools the whole family will love, Official Google Blog
• Awesome Things You Can Do With Wolfram Alpha, Business Insider
• Can Leap2 really take on Google in search? ‘Probably not,’ but it’s still going to try, VentureBeat
• Creep on, USA: Facebook Graph Search and your #soulmate, Vocativ

SEO

• 10 Excel Functions Every SEO Professional Should Know, Search Engine Journal
• 2013 Search Engine Ranking Factors, Moz
• Google Manual Penalty One Day & Gone The Next. What Is Going On?, Search Engine Roundtable
• SBSM Mailbag: How Best to Charge Small Businesses for SEO Services?, Small Business SEM
• The New Face Of SEO, Daily SEO Tip
• The Open at Muirfield, not open to search engines, Branded3
• Three Ways Customer Service Can Boost Your SEO, Daily SEO Tip
• Web Design Is SEO | Most Important SEO Factors To Consider When You’re Designing A Site, Search Engine Journal
• Wooing the Googlebot: 5 steps to an irresistible XML sitemap, seocopywriting.com

SEM / Paid Search

• Negative Keywords: Addition by Subtraction in Paid Search, Renegade Search
• 7 Strategies For Remarketing Lists for Search Ads (RLSA), SwellPath
• How to Spot Trends in Your AdWords Account, Clix Marketing PPC Blog
• Optimizing Adwords: The Traditional Way vs The New Way, finch.com
• Savvy Search Marketer Series: Ad Copy Testing Tips, Part I, Bing Ads Blog
• The Role of Text Ads In 2013, ppcchat.co

Search Marketing

• Introducing the Google Databoard: A new way to explore research, Google Mobile Ads Blog