SearchCap: The Day In Search, June 20, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• New To Bing Ads Location Extensions: Directions Links To Maps, Multiple Location Listings, Reporting By Location
  A couple of new features are coming to Bing Ads location extensions, which launched in March of last year. The features will start rolling out over the coming weeks. Starting today, new detailed reporting is available along with added functionality for setting up location extensions. A new Click to Directions link will appear every time an […]
• Google To State AG’s: We’ve Blocked Over 3 Million Bad Ads From “Rogue Online Pharmacies”
  As part of its response to a potential subpoena by the Mississippi attorney general and accusations from The National Association of Attorneys General (NAAG) earlier this month that Google facilitates the sale of drugs without a prescription, among other illegal transactions, Google legal director, Adam Barea, says the company has blocked or removed from its systems more […]
• Forrester: Consumers Prefer Organic Search, Not Search Ads, For Discovery
  Forrester, in its annual report on how consumers found websites during the past year, discovered that 54% of respondents found websites through natural search results in 2012, up from 50% in 2011. Social networks were the second-most preferred discovery resource, with 32% using them in 2012, up from 25% in 2011 and 18% in 2010. […]
• Mississippi Attorney General To Subpoena Google For Illegal Sale Of Prescription Drugs
  Mississippi attorney general Jim Hood will subpoena Google records and emails to determine if Google facilitated the sale of drugs without a prescription and other illegal products, including counterfeit copies of movies, games and music. “Google is aiding and abetting criminal activity and putting consumers at risk,” says Hood, “This is of grave concern to […]
• Search, Answers & Knowledge Graphs Galore
  Google is leveraging the knowledge graph brilliantly, while others have their own version of knowledge graph search. As the knowledge graph changes the SERPs, Google is pushing adoption of semantic technology, gradually replacing its traditional SERPs based on links. The search giant’s innovations are setting the pace for the future of search. For example, Google […]
• Maps & Metros: Surviving And Thriving In Local Search
  Last week I attended the SMX Advanced session, “Maps & Metros: Surviving And Thriving In Local Search,” moderated by Matt McGee with speakers Mike Blumenthal, Mary Bowling and Mike Ramsey. It’s extremely challenging right now to recommend new “advanced” SEO methods for local search within Google (this is my take, prior to going into this […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Instagram Video: What About Vine, Monetization And Porn?
• Instagram Adds Video Recording: Up Close On How It Works
• Instagram: 16 Billion Photos, 1 Billion Likes Per Day, 130 Million Users
• iTunes Users Buying Over 800,000 TV Shows A Day
• Google Given Privacy Ultimatum By French: Fix It Or Face Fines
• Analyzing Subscriber Complaints For Better Inbox Placement & Response
• Advanced Targeting With Partner Categories
• Study: Google+ Will Overtake Facebook’s Social Sharing By 2016
• Twitter Acquires Local Search Start-Up Spindle
• Microsoft Unveils New Ad Solution For Windows 8 Apps, Aimed At Brands

Search News From Around The Web:

Industry

• Google in the crossfire for EU market test: The European hospitality industry opts for stricter commitments, Hotrec
• Google’s Matt Cutts On DuckDuckGo: They Showed IPs In Ads, Search Engine Roundtable

Local & Maps

• How Many Results Are Required for the New Local Carousel to Display? At least 5, Mike Blumenthal

Link Building

• 10 Commandments of Infographic Virality, BruceClay.com
• Linkbuilding – How Do We Get Our Great Links?, Site Visibility
• Negative Seo the link takedowns, David Naylor
• The Art of Natural Links, Vertical Measures

Searching

• Google Health Answers Get New Look?, Search Engine Roundtable

SEO

• 5 Free Tools For Better Markup Analysis, internetmarketingninjas.com
• App Store SEO: The Inbound Marketer’s Guide to Mobile, Moz
• How to add rich snippets for video SEO, Branded3
• Keeping Your SEO Expectations in Check, Daily SEO Tip
• The World of Black-Ops Reputation Management, New York Magazine
• Trying New Approaches to Social and Community Search, Bing Search Blog

SEM / Paid Search

• 6 Ways To Optimally Use Keyword Match Types for AdWords Success, Search Engine Journal
• Increasing Your PPC Quality Score is Like Catching Fruit Flies, Unbounce
• Mastering PPC: Getting to Know Smaller Search Engines, SEER Interactive

Search Marketing

• 8 Ways to Increase your Search %CTR Today!, State of Search
• Using two major Google tools for better client management, Econsultancy