Reasoning lift: What happens to brand visibility when AI thinks harder
An analysis of 200 GPT-5.2 responses found high reasoning cites more sources, runs deeper research, and rewards early-funnel visibility.
Topic: SONY
Why video is the canonical source of truth for AI and your brand’s best defense
A five-minute video provides more data for an LLM than most blog posts. Here’s how to maximize your brand’s surface area for AI retrieval.
AI recommendation lists repeat less than 1% of the time: Study
AI recommendations vary widely, even when prompts are identical. New data shows intent is consistent, but position tracking is mostly noise.
Ecommerce keyword research: Advanced strategies for competitive stores
Boost online sales with smarter keywords. Use an ecommerce keyword research tool to uncover buyer intent, seasonal trends, and profit-driving queries.
The complete guide to SEO breadcrumbs
Learn how breadcrumbs improve UX, site structure, and rankings. Discover SEO benefits, schema markup, and implementation tips to boost visibility.
4 ways to use Semrush to discover Reddit opportunities
Tap into Reddit’s search power. Use Semrush to track mentions, find content gaps, and grow your brand’s visibility.
The most important HTML tags to use for SEO success
Learn how to use HTML tags to structure web pages, improve SEO, and create better user experiences.
How to implement generative engine optimization (GEO) strategies
Discover actionable tips for aligning your content with AI algorithms and boosting your brand’s presence in an AI-driven world.
Is using AI-generated content for SEO plagiarism?
Learn the process of AI content generation, nature of plagiarism and ethical considerations surrounding the use of AI in creative fields.
Google launches Google TV advertising network
The new Google TV network is now available to advertisers via Google Ads and Google Display & Video 360 for U.S. campaigns.
Airbnb dominates in search sentiment report
The findings illustrate the importance of long-term consistency and managing search volume to maintain strong customer sentiment.
Ecommerce brand debuts AI-generated product review summaries
Using ChatGPT, retailer Newegg now highlights pros and cons, plus summaries of customer reviews on product pages.
Understanding the key differences between the top video game ad networks and exchanges
The two distinct platforms allow publishers to monetize their game content and enable advertisers to reach their desired target audience.
This day in search marketing history: January 8
A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more.
Microsoft acquires e-commerce advertising vendor PromoteIQ
The sponsored products platform will be a division of Microsoft Advertising.
5 Tips to Choosing Your Winning Business Domain Name
Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they hadn’t chosen to go by Google, Sony, Hertz Rent-A-Car, Blackberry or Best Buy? Unquestionably, the name of your company is the face of your brand. It’s the first thing your audience sees […]
Google Assistant to get multiple new languages, distribution and skills
The Assistant will soon speak 30 languages and be able to offer mobile carrier customer support.
It’s Google Home vs. Amazon Alexa at CES in the battle for the voice ecosystem
Google and Amazon both announce new device partnerships; the Google Assistant will be on new "smart display" devices, more TVs, speakers and in cars.
Android TV Shows Knowledge Graph Search Results
Google’s just announced Android TV is a significant improvement over the original Google TV. It doesn’t require a game controller or bulky remote to work (though a game controller can be used for Google Play Games). And you can search for content with your voice. The UI is simple and much more intuitive than Google […]
SearchCap: Google Maps Transit Expands, Yahoo & Ripoff Report & Search Impact Elections
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: Gender Bias In Digital Marketing Is Real WordStream, the paid search platform, published an eye-opening study this week on gender bias in the online marketing industry. Using its internal data, […]
Report: Search Trends Hint At A Holiday Season Filled With Tech Gadget Gifts
Analyzing search data for the four weeks leading up to November 9, Experian Marketing Services claims online product searches have been dominated by fitness gadgets, mobile devices and game consoles, giving evidence to a holiday season overrun with tech gifts. Based on search and click trends for the weeks of October 12 through November 9, […]
SearchCap: The Day In Search, November 1, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Don’t Want Your Searches Encrypted? Add ?nord=1 To Your URL Parameters Not interested in having Google encrypt and secure your searches? Well, now there is a way to stop Google from […]
Google, Android Makers Sued By Apple “Rockstar” Consortium Over Search, AdWords
Roughly two years ago Google and a consortium of companies competitively bid for the vast patent portfolio of bankrupt Canadian Company Nortel Networks. Google initiated the bidding with $900 million but ultimately was outbid by the Rockstar consortium, consisting of Microsoft, Apple, Blackberry, Ericsson and Sony. Google’s final bid was $4.4 billion. Rockstar won the patents for […]
SearchCap: The Day In Search, December 24, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Where’s Santa Claus? The 2012 Santa Tracker List, From NORAD To Google, From The Web To Apps It’s Christmas Eve, and Santa Claus is on his annual trip delivering presents to […]
Industry Survey: PPC Is Losing Ability To Generate Leads
SEO continues to be the top lead generating channel among U.S. digital marketers, while PPC’s effectiveness as a lead gen channel is dropping significantly. B2B marketers are even saying that social media marketing is now more effective than PPC as a lead gen channel. That’s according to the 2nd annual State of Digital Marketing survey […]
SearchCap: The Day In Search, July 26, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now Allows You To Write Your Search Queries It started with typing your query, then voice queries, then image based queries and now Google announced you can hand-write your queries. […]
SearchCap: The Day In Search, June 25, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Current State Of PPC Keyword Match Types I’ll start with a big thank you! It’s been a busy few months with advertisers and Google forcefully exchanging opinions back and forth […]
A Search Retargeting Guide for Search Marketers
If you are a search marketer, you have probably heard of search retargeting, and most likely, graciously let your counterparts on the display teams take charge. In some ways, search marketers are right in this action, since display advertisers manage campaigns for creative display ads and naturally search retargeting falls into the display camp. Yet, […]
In This Bright SEO Future, Don’t Forget The Basics
We finally made it to April, folks! And I say this with more joy than usual, since March was a crazy month for SEO. If you made it through March without an email from Google or a penalty from Google or a drop in Google organic search traffic due to Panda updates or paidlink-related issues, […]
Enterprise Social Media Management Software 2014: A Marketer’s Guide
Table of Contents Section I: Market Overview Section II: Enterprise SMMS Market Trends Section III:Enterprise SMMS Platform Capabilities Section IV: Choosing an SMMS Platform View complete Table of Contents "Enterprise Social Media Management Software" editorial team: Editorial Advisor: Michelle Stinson Ross, Social Marketing Manager, Offers.com Editors: Karen Burka, Senior Research Consultant Claire Schoen, VP, Marketing […]
Despite New Rules, Google Product Search Merchants Not Providing Accurate Tax & Shipping Costs
Shoppers using Google Product Search are sometimes being misled by incorrect tax and shipping information in search results. And that’s despite Google’s recent crackdown on merchants who either omit tax and shipping details, or list false/incorrect data in their product feeds. Back on March 14th, Google announced new rules for Product Search merchants. Among those […]
Google Takes On iTunes, Amazon With New Music Store
To virtually no one’s surprise, Google today announced the launch of a digital music store that integrates with its existing cloud-based music storage locker. And that locker service is officially out of beta with today’s announcement. The Google Music Store exists in the Android Market alongside app, book and movie stores. It’s available in the […]
SearchCap: The Day In Search, April 7, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Should You Ban A Country From Visiting Your Website? Website owners often put a website online and let the entire world access its contents. Essentially, they are claiming to service the […]
YouTube Is The Real “Google TV”
Google TV, the company’s much-hyped “Connected TV” effort that brought together Sony, Logitech and Dish Networks, has failed to deliver on its promise — at least so far. While sales figures haven’t been released the public isn’t biting, it would appear. Google TV (the product) may ultimately join the ranks of Google Wave as an […]
Every Online Retailer’s Dream: Knowing Where The Money Lies
Data has always been at the center of marketing decisions, but today it enjoys a constant, glaring spotlight! Results based marketing is here to stay, so it’s time to get the tracking machinery in place and get in front of the dashboard for some action. At a very basic level, you need to know which […]
Putting Your Brand On A Diet
Dieting is one of the most popular new year’s resolutions for us humans. It should be. Nearly 34% of adults are considered to be overweight (source: CDC). After receiving the barrage of emails from brands this holiday season, some who I have done business with before and some I have not, I started to wonder: […]
Internet-To-TV Players Compared: Roku, Apple TV, Boxee & Google TV
Looking to stream movies or television content from the internet to your TV? There are a variety of streaming media players on the market. The chart below provides an at-a-glance look at how the leaders — Roku, Apple TV, Boxee Box and Google TV — measure up against each other.
Programming Your DVR Made Easy: Google TV, Dish & The Logitech Revue
Google TV has taken its share of lumps since it launched in October, but it shines bright in one particular aspect, making it simple for Dish Network subscribers to find shows and program their DVRs. Below, a look at Dish integration, as well as some hands-on with the Logitech Revue version of Google TV.
SearchCap: The Day In Search, December 20, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Webmaster Video Reconfirms Use Of Social Signals What Social Signals Do Google & Bing Really Count? from earlier this month confirmed that Google and Bing were both using social signals […]
Going Head-To-Head With Amazon, Google Launches eBooks
Google has rolled out its long awaited digital ebooks program, the next step in the company’s ambitious but controversial project to scan and make searchable the estimated 130 million books that exist in print versions. “The next logical iteration for us is to open up a bookstore,” said Scott Dougall, product management director for Google […]