SearchCap: The Day In Search, May 15, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• A Glossary Of 15 Really Useful International Search Marketing Terms

  A conversation with a number of international search marketers recently showed that their range of experience ranged from expert to beginner, despite their influential career positions. By the way, this doesn’t mean they weren’t all highly talented people – their routes to their positions were just very different. The discussion did make me realise the […]

• The Social Funnel: What You Lose When You Ignore It

  I’ve written often about the dangers of ignoring social media in SEO (and vice versa), but I’m here today to write about another danger: ignoring social benefits in the traditional sales funnel. It’s frustrating that people continue to treat social media as an individual entity, a separate department, instead of a versatile tool. We shutter […]

• What Tim Tebow Can Teach You About Link Building

  If I learned one thing during my years as journalist, it was that headlines will make or break you. There’s probably a good number of you reading this solely because of this headline, but stay with me, people: There is a connection to link building. Earlier this month, I went to the Chick-fi-la Leadercast where Tim […]

• Funny Google Matt Cutts Mashup Video

  It has been a long couple months for the search marketing community between the Penguin update, a Panda refresh, the link notifications and the parked domain bug – you guys need a laugh. Sam Applegate put together a hysterical parody video of Matt Cutts talking about how to achieve number one ranking in Google. The […]

• In Wake Of Penguin, Could You Be Sued For Linking To Others?

  Many webmasters have been desperately trying to fix poor SEO work done to a site thanks to the recent Penguin update targeting webspam and the bad link warnings sent from Google. The only current way to discredit a link is to have it removed as reverse nofollow functionality for webmasters simply doesn’t exist. One recent example of a link removal request was particularly […]

• Live Blogging: Interview with Amit Singhal, Google Fellow

  Danny Sullivan and Chris Sherman are on the stage at SMX London to interview Amit Singhal. Amit is a Google Fellow, a honorary title reserved for Google’s most accomplished engineers, and he has spearheaded Google’s core ranking team since 2000. He’s also a key influencer of Search Plus Your World, Google’s search experience centered around […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Report: Social Ad Spending Expected To Double By 2016
• Understanding The True Reach Of Pinterest
• Yahoo’s Nose Dive. Pull Up.
• Survey: Nearly 50% See Facebook “Fading Away” Over Time
• Survey: Smartphone Shopping Behavior Changes By Store Category And Price Of Product
• Disgraced Yahoo CEO Thompson Gets No Severance But Still Departs With $7 Million

Search News From Around The Web:

Applications & Portal Features

• Google’s Chrome Browser Is Coming For iOS, Says Macquarie, Business Insider

Business Issues

• Yahoo Chairman Wants Interim CEO to Be Permanent CEO, Wall Street Journal
• Facebook Offers 50.6 Million Extra Shares, Price Range $34 – $38, thenextweb.com
• Google Can Survive Too Much Innovation. You Can’t, Forbes
• Google Glasses Design Patents and Other Wearables, SEO By The Sea
• Google’s Marissa Mayer Talks Tech With Newsweek/The Daily Beast’s Tina Brown, The Daily Beast
• What hardware and software powers Googlebot?, YouTube

Local, Maps & Mobile

• Google Launches Street View in Estonia, ERR
• Google Places API search refinements, as requested by you, Google Geo Developers Blog
• Google to Expand Android Mobile-Device Partnerships, Wall Street Journal
• Microsoft Starts Ad Placements In WP7 Local Scouts Results, techie-buzz.com
• Quickly access your home and work locations in Google Maps, Google LatLong
• XAd Report Shows Growth In Local Mobile Search, blog.kelseygroup.com

Link Building

• Can I Use Pinterest To Build Links?, Search Engine People
• Visualizing Link Data With Screaming Frog and Excel Part 1, Search Engine Journal

Searching

• A Facebook Search Engine to Rival Google? Users Dislike That Idea [Survey], Search Engine Watch

SEM Industry

• How to Seduce Seven Types of Searchers with Great #PPC Ad Copy #SMX, adCenter Blog
• Overlooked, Underloved & Unknown Analytics – SMX London, koozai.com
• Overlooked, Underloved and Unknown Analytics, stateofsearch.com
• SMX London top tips and takeaways, Wordtracker

SEO & SEM

• Is Google really going to rely more on social media signals in the future?, econsultancy.com
• Bing Indexing Fewer Pages Or Was There A Bing Update?, Search Engine Roundtable
• Essential Excel Tools for Writing PPC Ads, The SEM Blog
• Five SEO tips for product pages on Ecommerce websites, Smart Insights
• Google Penguin Recovery Information & Penguin Checklist, beu blog
• Google Removing Free Directory Web Sites From Index?, Search Engine Roundtable
• Google: Stuffing Title Attributes Is Sneaky, Search Engine Roundtable
• Malware, SEO and you, internetmarketingninjas.com
• Mastering Google Product Feeds and Product Listing Ads – Part 4, blueglass.com
• Protecting Your Site and Brand From Negative SEO, David Naylor
• Response Codes Explained with Pictures, SEOmoz
• The Five Biggest Mistakes of Onsite SEO, revenews.com
• The Tools of PPC Ignorance, PPC Associates Blog

Social Media

• New Google Plus Data Shows Weak User Engagement, info.rjmetrics.com
• The New Model: How Google+ “Gets” Content, Techipedia
• Twitter now has 10m users in UK, The Guardian