SearchCap: The Day In Search, November 6, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Image Mismatch: The Latest Google Webmaster Tools Manual Action Penalty
Google has a new manual action penalty within their guidelines named image mismatch. Image mismatch is when the images on your website do not match what is shown in the Google search results. Google words it as “your site’s images may be displaying differently on Google’s search results pages than they are when viewed on […] - Google Testing Site Name & URL In Search Result Snippets
Last month we saw Google testing displaying the site name in place of the URL in the snippets of the search results. Now, Rubén reports Google testing a nicer approach, showing both the site name and the URL in the snippet. So when you search for this site, it will show “Search Engine Land – […] - Google’s Matt Cutts: Don’t Worry About An SEO Down Side To Responsive Design, There Is None
In a video released today by Google’s head of search spam, Matt Cutts, he said you don’t have to worry about there being a down side, related to SEO, when using a responsive design approach for mobile web sites. The question posed to him was: Is there an SEO disadvantage to using responsive design instead […] - How To Leave Anonymous Business Reviews In Google+
For a long time, I’ve had some doctor friends complaining to me that once Google Places changed over to the new Google+ format, all their patients lost the ability to leave anonymous reviews (thus hurting their business and their rankings). They asked me what to do; and I, in turn, asked my fellow SEO friends […] - Google Maps’ Mobile Reach Drops In September — comScore
Yesterday, comScore’s US smartphone market share figures for September came out. There weren’t many surprises — except for one thing: the Google Maps app has fallen three spots in comScore’s rankings. The smartphone app, which used to be the most popular in the US, fell from 5th to 8th position in comScore’s “Top 15 apps” […] - How B2B Sites Can Align Their Website Strategy With SEM Tactics
A B2B website that does not drive traffic, promote the brand, deliver company messaging or convert users into customers represents a waste of online marketing investments. A good B2B website should help build a strong brand while educating relevant users on industry topics and promoting products and services. Fully integrating all SEM tactics with website […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- AdSense Adds A/B Testing Capabilities For Ad Unit Settings
- Facebook Expands Partner Categories Including More Targets For Retail And Automotive
- Google+ Invades The Android 4.4 “KitKat” Phone App: What It Means For Businesses & People
- 180 Days With Google Glass: Hits, Misses & What Marketers Need to Know
- Marketers Hate These Buzzwords, Which (Ahem) They Created
- Social Media Driving Revenue For One Third Of B2C Companies, One Fifth Of B2B Firms [Report]
- New Research: The Retargeting Barometer, 3rd Edition
- Microsoft’s CEO Dilemma: Internal Candidate, Mobile Maven Or Turnaround King
- Mobile Now 28 Percent Of Total Web Traffic — Report
- The Most Overlooked Email Marketing Strategy: Segmentation
- No, Really, You Should Test That
- Mobile Market: iPhone Gains, Google’s Got Reach, Facebook Top App
Search News From Around The Web:
Industry
- Covario Announces New Global Leadership Team, www.covario.com
- Google Apps dropping support for IE9, Neowin
- Turkish agency SEOZEO joins Searchmetrics partner program, realwire.com
- Up Close & Personal with the Women in SEO – Part I, Powered by Search
Local & Maps
Link Building
- AuthorLinks Rebrands as AuthPost, Continues Selling Posts Based on Google Authorship, Klout Score, Bill Hartzer
- Interview with Link Building Expert Julie Joyce, Hit Reach
- Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search, Search Engine Watch
Searching
- People Search Engine Instant Checkmate Obtains Final Judgment with Permanent Injunction in Copyright Infringement Lawsuit, Instant Checkmate Press
- Google Operating System, Again a Phishing Site?, Google Operating System
- Search Explorer takes first adventurous steps into search, Majestic SEO Blog
SEO
- Basic Vocabulary for schema.org and Structured Data, seoskeptic.com
- How to Increase the Domain Authority of Your Site, techtage.com
- 3 Tips to Plan Your SEO Campaign for The Visual Web, Search Engine People
- Errors May Occur On Google’s Reconsideration Request, Search Engine Roundtable
- How to Fix Duplicate Content for eCommerce SEO, seoverflow.com
- Video and Game Widget Optimization, Shimon Sandler
SEM / Paid Search
- Bing Ads Needs Your Help to Strengthen Our Advertiser Support, Bing Ads Blog
- Marin Software Releases Support for Bing Product Ads, Marin Software
- Quick Start Guide to Analyzing AdWords Performance, blog.adstage.io
- The Ultimate Holiday PPC Checklist – Check It Twice!, SwellPath
Search Marketing
- Why Keyword Rankings Still Matter, State of Digital
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Matt Cutts
Microsoft
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Editorial disclosure
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
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