SearchCap: The Day In Search, May 3, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Bing Ads To Launch Ad Diagnostics Tool: Learn Why Your Ad Isn’t Running And How to Fix It
  Bing Ads has made several announcements about upcoming feature updates over the past few weeks (see below in Related Articles), and they’ve made another today. Soon, the Ad Preview Tool will get a new name and added functionality. In its current form, you can use the Ad Preview Tool to validate whether your ads are […]
• Report: Mobile Traffic To Local Sites Growing Faster Than To Total Internet, Now At 27 Percent
  The Local Search Association has released a new Local Mobile Search report, which affirms many of the big themes and trends in the market now: PC traffic is flat, mobile is gaining rapidly and mobile is heavily used for local search. The Q4 2012 data in the report are from comScore. And because the data […]
• Last Year’s Top 3 U.S. Search Marketing Agencies Continue To Lead In 2013 Report
  Every year, Ad Age ranks the top performing U.S. search marketing agencies based on the previous year’s U.S. and worldwide revenue. This year, the top three agencies held their 2012 report rankings, with iCrossing, 360i and iProspect coming in at No. 1, 2, and 3 on the list of largest U.S. search marketing agencies. 360i […]
• Search In Pics: Google Glass In The Shower, Bing Living Room Giveaway & Google Rock Climbing Wall
  In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Protest Outside Of Google London: Source: Twitter Google Rock Climbing Wall: Source: Google+ Bing’s Believe It […]
• Study: PLAs Buck Post-Holiday Trends For Google Shopping, Traffic Nearly Doubles in Q1
  The momentum of Google’s PLA program didn’t slow after the holidays. After seeing Google Product Listing Ad traffic jump 82% in Q1 over Q4, CPC Strategy followed up its latest quarterly review of top CSEs with a closer look. The agency hadn’t been surprised to see the 87% increase in PLA traffic in Q4 over […]
• Google Testing Search Results Without URLs
  Google is testing yet another user interface change – this time by not showing the URL of the search results on the page. @tecnonetblog tweeted that he spotted this test and posted images of it on Twitter. In the images below, you won’t see the URL, which is now green followed by an arrow, under […]
• Using Advanced Segments & Scroll Depth To Test Content Types In Analytics
  Last month, I gave readers some tips on measuring engagement using Google Analytics and WordPress. This month, I want to dig deeper into how you can use content scroll depth to help craft a strategy for your future content curating efforts. Creating a website that attracts visitors via search engine optimization is one part of […]
• Live @ SMX London: Essential New Paid Search Tactics
  Anyone who’s ever run a paid search campaign knows that the rewards can be instant, huge and provide out-of-the-ballpark ROI when executed properly — and can just as suddenly become a massive money pit when your competitors respond or when a search engine changes policies or introduces new advertising formats and rules. In the fast-changing […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Cookie-Stuffing Could Land eBay’s Top Two Affiliates In Jail
• March Mobile Market Share: Apple Gains, Android Drops, Microsoft Sees Some Movement
• Google AdSense Removes Invalid Activity From Reporting
• Book Review: What’s The Future Of Business? By Brian Solis
• Report: The Online Retailer With Highest Sales Growth In Last 10 Years Is? (Not Amazon)
• LinkedIn Beats Expectations With A $327 Million Q1, But Stock Declines After-Hours

Search News From Around The Web:

Applications & Portal Features

• Add events to Google Calendar from Gmail, Official Gmail Blog
• Bing Rewards Expands to MSN, Bing Search Blog

Local Search & Maps

• Bridging the gaps with Street View, Google LatLong
• Google Calls Google Places Dashboard Analytics A “Bit Fickle”, Search Engine Roundtable

Link Building

• Quality Jump for Majestic SEO’s Index, Majestic SEO Blog

Searching

• Artificial Google Suggestions, Google Operating System
• Finding HTC One Using Google and Bing, Google Operating System

SEM Industry

• I am an SEO., The Google Cache

SEO & SEM

• 3 Things the SEO Echo Chamber is Wrong About and Why, iAcquire
• Display Advertising on Google AdWords: A Step-by-Step Guide, koozai.com
• Ecommerce Search Marketing Evolves, Practical E-Commerce
• Germany & Search: April 2013 Edition, State of Search
• Google Offers AdWords Advertisers Mother’s Day Advice, Search Engine Roundtable
• Google: marketing is more than AdWords and SEO, Econsultancy
• Hacking Authorship for SEO: Advantages and Gaining Insight, Search Engine Journal
• Local SEO – “Why is it important?”, Search Engine Guide
• Query v. Session: Expanding Your Keyword Research Envelope, Bing Webmaster Blog
• The Problem With Search Engine Optimization: It Scales Too Easily, SEO Theory
• The Upgrade Center for Enhanced Campaigns: A Step-by-Step Guide, PPC Hero
• UK Father’s Day 2013: Lots of Opportunities for Online Marketers, Bing Ads Blog
• Video: Google Rich Snippet Hacking, Bing Webmaster Tools Malware & ccTLDs Now Generic, Search Engine Roundtable
• Why SEO still has a place in a content driven world, Econsultancy
• Why We Can’t Just Be SEOs Anymore – Whiteboard Friday, SEOmoz

Other Items

• Google ‘recognizes’ Palestine, FP Passport