YouTube is testing new search and engagement insights for Creator Studio
YouTube will now provide users with even deeper insights into what audiences are watching in relation to both your content and broadly.
Topic: Analytics
TikTok adds additional regional trend insights
The new tool helps advertisers plan and create campaigns around trends, interests, audiences and how they connect with brands.
Your guide to the first 90 days as an enterprise SEO director
By framing yourself as a strategic player in your first 90 days as an SEO Director you can build goodwill, trust, and respect for SEO.
Google Ads, AdSense, Analytics, and other platforms suffering reporting outages, again
A reporting outage in the Google Ads dashboard and other platforms are causing confusion among advertisers this morning.
YouTube launching new search insights tool
You can now research what YouTube users, and your own viewers, are searching for, to find content gaps and create more relevant videos.
Google rolls out Search Ads 360 integration for Google Analytics 4
The integration may help contextualize data to enable more efficient campaigns as well as time savings.
Google launches new Google Analytics 4 home page
The new GA 4 home page provides more personalized content, the company says.
TikTok Engagement Rate Calculator
TikTok doesn’t provide an official Engagement Rate. If you have a business account you can look up your engagements, followers and video views – but not your engagement rate. However, it can still be useful to work out your engagement rate for yourself. If you are running social media profiles across multiple networks you might […]
Fortune 500 secret: Consumer intelligence analytics drives every decision
Uncover, understand and predict consumer behavior about brands, their competitors and their categories.
Google expands ways to reach new and returning app users and update in-app event tracking
New features help app developers and marketers work together better too.
Social listening for brands and agencies: What, why and how?
What role does social listening play in a company's marketing matrix? Here's how to evaluate your options in 2021 – and why you must.
Phone calls critical for business during the pandemic; Tuesday’s daily brief
Plus, we're introducing research Tuesdays
Yelp’s Waitlist, analytics and POS updates aim to address shifting consumer preferences
Waitlist now supports takeout orders, and enhanced analytics may help managers evaluate how their restaurants are performing
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
How to (re)build an SEO agency today – Part 3: Changing business models
Without in-person meeting, curating client relationships with more attention in the digital landscape is crucial for retention.
Google’s search terms move will make millions in ad spend invisible to advertisers
The change removes visibility into more than 20% of search terms, one agency finds.
How local marketers can prepare for the ‘great reset’ [Video]
Consumers are reemerging to a different retail landscape than they’re used to. Location data can help businesses identify and market to these audiences as they form new habits.
Stores have been closed so location data isn’t relevant, right? Wrong.
Driving online sales and other use cases for location data during the pandemic.
Google Ads Data Hub testing audience lists for display campaigns, adding new features
Advertisers will soon be able to run queries on same-day impression data.
Chapter 2: Content & search engine success factors
Content should be your first priority when thinking about SEO. Quality content is how you engage, inform, support and delight your audiences. Creating authentic, valuable content is also critical for search engine visibility. Indeed, that’s why the Periodic Table Of SEO Factors begins with the content “elements,” with the very first element being about content […]
Replay: 8 takeaways for B2B advertisers in the time of COVID-19
B2B marketers are facing particular challenges during this time with disruption to analytics, audiences and ABM programs and supply chains.
‘Made in USA’ ad extensions spotted on Bing
The latest automated extension test from Microsoft Advertising.
An agency veteran goes in-house to help build and lead a new PPC team
T-Mobile's Natalie Barreda shares insights on bringing PPC in-house -- and advice for building strong agency relationships.
Google’s SEO job description highlights importance of collaborating with multiple teams
You can apply to work at Google as an SEO -- no joke.
7 best social media monitoring tools for any business
Social media is an enormous pool of insights on your market and competitors. These social listening tools bring those insights right to the surface.
SearchCap: Voice input for Google mobile web search, paying for search analytics tools, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What customers expect in the age of AI Jan 29, 2019 by Digital Marketing Depot Making big purchase decisions can be stressful, especially when the products are complex or expensive. People […]
Google Manufacturer Center adds rich content, deeper analytics, expands availability
A new "From the manufacturer" section in Google Shopping product pages can feature brand-supplied rich content.
Bing Ads’ AI-powered Performance Insights now available globally
The tool provides an on-the-spot way to take action on performance changes in your accounts.
SearchCap: Google Search Console bug, AdStage news & Local Services ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t skip these critical recurring SEO tasksDec 4, 2018 by Jeremy Knauff As we near the end of the year, it’s time to review broken links, plugins, functionality and page speed […]
The new world of marketing
Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their competitors believe artificial intelligence is important to the future of their organizations. At the same time, only about a quarter of […]
SEO PowerSuite Review: features, analysis, results
SEO software is what makes automation of SEO processes possible. However, the choice is so vast today that it is hard to find a winning set of tools for each cycle of an SEO campaign. Of course, there is an option to run down a perfect tool for each part of your SEO routine, but […]
Twitter Engagement Rate Calculator
We have provided a useful Twitter Engagement Rate Calculator below. Use it to work out the Engagement Rate for your tweets, or whole Twitter account. You can also derive the total impressions and engagements you would need to get a specific Engagement Rate on any tweet. Feel free to experiment with different scenarios in order to […]
SearchCap: SMX East early bird rate ends soon, better reporting in Google Search Console & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t miss out on the best offer to attend SMX East Aug 7, 2018 by Search Engine Land Struggling with how (and why) to optimize your site for speed, whether to […]
Google My Business updates the directions heatmap in Insights reporting
Check out the new report that shows you where people requesting directions to your business are located.
Facebook Engagement Rate Calculator
Last updated January 2023 We have provided a useful Facebook Engagement Rate Calculator below. Use it to work out your Facebook Engagement Rate as well as derive the total reach and engagements you would need to get a specific Facebook Engagement Rate. Feel free to experiment with different scenarios in order to help you better […]
Book now for SMX West — Early Bird rates expire this week!
Time’s running out for you to attend SMX® West. Register by Saturday and you’ll save a cool $300 on your All Access pass. Miss this chance and you’ll pay more next week for the exact same ticket. What are you waiting for? Register now! The most sophisticated SEO and SEM practitioners from across the country and around the […]
‘Ask Me Anything’ with Google’s Gary Illyes at SMX East
Have questions about Google's stance on organic rankings? On featured snippets? On the mobile-first algorithm? Get answers in contributor Eric Enge's recap of this informative session at Search Engine Land's recent conference.
Google test surfaces user data for publishers as part of new Insights Engine Project
Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.
Google rolling out support for AMP landing page in AdWords search campaigns globally
All advertisers will be able to point mobile search text ads to Accelerated Mobile Pages.
Google My Business fixes week-long reporting bug with photo insights
Google has finally fixed the Google Insights reports in Google My Business.