SearchCap: The Day In Search, May 10, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Web Analytics Software Comparison: Identifying The Right Web Analytics Tools For Your Business

  If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled a great buyers guide to enterprise web analytics tools, but what if you’re in the market for a free to mid-level tool, […]

• Search In Pics: Google Story Time, Not Evil Umbrellas & Google Japan View

  In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Japan’s View Of The City: Source: Google+ Five Google Glasses On One Face: Source: Google+ […]
• Managing The Bounds Of Profitability: iCPA & iCPC

  In my previous post, From 3rd Party To 1st Party: The Evolution Of The Google Advertising Toolset, I wrote about the evolution of AdWords data and how recent changes have constricted the incremental value presented by third-party paid search tools. I wrote in loose terms about using internal analytics to calculate average profit per conversion […]

• If That Was A Google Update You Felt, Google’s Not Confirming It

  Over the past few days, the Webmaster and SEO community have been discussing significant shifts, fluctuations and updates in both the Google rankings and traffic patterns they have seen from Google’s organic search. I’ve asked Google if there was, indeed, an update, and Google would not confirm. Instead, they gave me the boilerplate response, “We […]

• New AdWords T&C Changes For Asia Pacific Region

  Google announced new changes to the AdWords terms and conditions for all countries and territories in the Asian Pacific region except China, Korea, Taiwan and India. Among the changes to the terms is the accommodation of new advertising products and services, including third-party ad serving. AdWords has added new policies around resolving ad serving issues. […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Retail E-Commerce Spending Hits $50.2 Billion, First Time Ever To Hit $50 Billion In 2 Consecutive Quarters
• Infographic: Mother’s Day & The Mobile Purchase
• Facebook Home Crosses 1M Downloads Threshold In One Month
• That YouTube “Experiment” Red Banner Was Just A Display Bug

Search News From Around The Web:

Applications & Portal Features

• Clarifying the deprecation policy for Google APIs and services, Google Developers Blog
• Google to update Wallet at I/O, scraps plans for physical card, CNET News

Local Search & Maps

• Facebook quietly adds Facebook Home support (and unofficial support) for Galaxy S4, HTC One, others, Android Central
• Find the perfect place to go – now you can filter by price, what’s open, where friends have been, and more, Foursquare Blog
• Google Maps Navigation Voice Says "Dest-o-nation" Instead Of "Destination" For Some?, Search Engine Roundtable

Link Building

• Historic Index Update, Majestic SEO Blog
• Link Building for Big-Name Brands, SEER Interactive
• No. I Will NOT Respond to Your Disavow Link Paranoia. Bug Off!, Cre8PC
• The Link Building Cheat Sheet: Link Building, Receptional

Searching

• Comment and Like Stuff on Facebook Directly from Bing, Bing Search Blog
• Google Updates The Search "Send Feedback" Form, Search Engine Roundtable
• Reference: ProPublica Releases Non-Profit Explorer Database (Form 990 Filings), LJ INFOdocket
• Reference: U.S. Gov Releases Data on How Much 3,000 Hospitals Charge For 100 Most Common Inpatient Procedures, LJ INFOdocket
• Take the Bing it On Challenge at a Microsoft Store Near You, Bing Search Blog

SEO & SEM

• Responsive Web Design & Mobile SEO, SwellPath
• 15 Lessons Learned After 5 SEER Years, SEER Interactive
• Bing Ads and You: Improve Your ROI Through Better Landing Page Relevance and User Experience, Bing Ads Blog
• Building Successful Low Budget PPC: Account Structure, portent.com
• Escape from Google Manual Penalties, Search Engine Journal
• Google News Indexing & Ranking Pages But Not Google Search?, Search Engine Roundtable
• Google Shopping: 3 Lies Merchants Have Been Fed, Search Engine Watch
• How do you improve your perfect PPC account? Simultaneous positional testing, Econsultancy
• How to setup a Local/Geo Targeted PPC Campaign, Blogsession
• My #PPC Test That Made Me Ship My Pants, SEER Interactive
• Positioning Your Business for the Future of SEO – Whiteboard Friday, SEOmoz
• Using Excel Solver To Set Daily Budgets: Part 2, PPC Hero
• Want to Prove Pay-Per-Click ROI? 4 Google Analytics Features You Need, Renegade Search

Video, Music & Image Search

• Chasing the Long Tail: How Long Should Your Keywords Be?, PPC Hero