Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report
An Adalytics study found that ads are being placed on MFA sites through programmatic and non-programmatic channels.
Topic: Association of National Advertisers
BidsCube teams up with Pixalate to combat ad fraud
The partnership aims to provide customers with more reliable programmatic solutions and enhance ad transparency.
Microsoft Advertising will deprecate ETAs too; Wednesday’s daily brief
Plus, October 8 is the Diversity Award nomination deadline
No more Shopping Ads for digital books; Tuesday’s daily brief
Plus, here’s your guide to auditing for Core Web Vitals
Diversity and inclusion in search marketing and advertising; Monday’s daily brief
Plus, GMB adds messaging to desktop (finally)
The onus of diversity should not fall to Black marketers
Keys to diversity and inclusion in our industry include mentorship and promotion of Black search marketers
Ad industry groups launch effort to push for addressable media standards
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms.
Actionable ways to drive diversity, equity and inclusion in your marketing organization
How to stop paying lip service to diversity and create meaningful change in the marketing and advertising industry.
Black Lives Matter content: Latest in unintended brand safety consequences
Advertisers are reportedly blocking ads from appearing on Black Lives Matter-related content.
Why the SaaS model is right for programmatic
By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge.
Digital Advertising Agencies 2014: A Buyer’s Guide
Table of Contents Section I: Scope and Methodology Section II: Digital Advertising Agencies: Types and Services Section III: Digital Agency Market Trends Section IV: Choosing a Digital Agency Section V: Conclusion Appendix A: Guidelines for Developing an Effective RFP Appendix B: Resources "Digital Advertising Agencies 2014" editorial team: Editor: Claire Schoen, Digital Marketing Depot Researcher/Writer: […]
Goodbye “Ads By Google” & Hello “AdChoices” As Google’s Backs Industry Label Effort
Those “Ads by Google” and “i” labels on AdSense ads will soon be replaced by an “AdChoices” triangle icon and label, as Google moves to comply with an industry initiative from the Self-Regulatory Program for Online Behavioral Advertising. It will be the single largest roll-out of the “AdChoices” label to date, giving significant momentum to […]
SearchCap: The Day In Search, October 19, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Supporting A Global Brand Campaign With SEM On the heels of launching Yahoo campaigns in three countries in eight days on an incredibly tight timeline, it makes sense to take a […]
American Association Of Advertising Agencies Backs Microsoft-Yahoo Search Deal
One of the factors behind the US Justice Department’s (DOJ’s) objection to the now-defunct Google-Yahoo search ads deal, which was far less sweeping than the pending Yahoo-Bing/Microsoft deal, was the objection of the powerful advertising trade organization the Association of National Advertisers. Now, another advertising trade organization, the “4As,” or American Association of Advertising Agencies, […]
Amid Economic Wreckage And Political Resistance, The Good Ship Google Steams Ahead With Smart Grid, Android, Chrome & More
Advertising spending is down across the board and the financial markets are in a crisis not seen since the Depression. Layoffs are happening or appear to be impending at a number of high-profile tech companies, including HP, eBay and Yahoo. Yet Google appears to be navigating through these difficult economic waters as though it were […]
SearchCap: The Day In Search, September 15, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Newspaper Opposition Emerges To Google-Yahoo AdWords Deal
Last week the Association of National Advertisers sent a letter on behalf of its 400 member companies to the US Justice Department (DOJ) asking the government to block the pending Google-Yahoo search advertising deal. Then there were reports that the DOJ had hired attorney Sandy Litvack, its chief antitrust attorney under former US President Jimmy […]
US Government Hires Lawyer, Google Shares Lose Value In View Of Potential Anti-Trust Action
Many people have argued that Google is becoming more like Microsoft, especially in how dominant the company is in its core market: search. That dominance has raised the specter of the “M-Word” (monopoly) in some quarters. In particular it has most recently arisen in the context of the pending Google-Yahoo paid search deal. Both companies […]
SearchCap: The Day In Search, September 8, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
National Advertiser Trade Group Recommends Against Google-Yahoo Search Deal
The Association of National Advertisers, a high profile trade group that represents “400 companies with 9,000 brands,” has sent a letter to Assistant US Attorney General Thomas Barnett in which the group objects to the pending Google-Yahoo search advertising deal.