Report: The future of paid-search marketing is machine learning and AI
Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it.
Topic: Australia
Google Assistant coming to more speakers and home appliances from LG
“Ok Google, start vacuuming.”
SearchCap: AdWords optimization, SEO on Twitter & organic traffic
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Optimize your AdWords account with these hidden gemsAug 7, 2017 by Pauline Jakober Scanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that the slower summer months are […]
Women’s Cricket World Cup 2017 Google doodle returns cricket-inspired video game
Google is once again displaying the video game it first introduced for the men's ICC Championship tournament last month.
SearchCap: YP acquired, PPC trends & tennis Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wimbledon championship Google doodle marks 140th anniversary of world’s oldest tennis tournamentJul 3, 2017 by Amy Gesenhues The animated image, designed by Gerben Steenks, leads to a search for Wimbledon championship. […]
ICC Champions Trophy 2017 Google doodle doubles as video game for Cricket fans
To celebrate this week's ICC Championship tournament, Google designed a digital game of crickets playing... cricket.
SearchCap: SEO success factors, Google News spam, Bing Ads device bidding
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Periodic Table of SEO Success Factors: 2017 edition now released Jun 12, 2017 by Danny SullivanMobile, direct answers & site speed factors gain greater weight. Gboard for Android gets new […]
The perfect structure for managing profitable shopping ads
When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now could hamper your future efforts. So if you’re new to managing shopping ads, or you’re looking for some fresh ideas to revive underperforming campaigns, I’ll show you my ideal shopping […]
SearchCap: Google AdWords ad rank, quality score data & SEO strategies
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google is rolling out changes to AdWords Ad Rank thresholds: What you need to knowMay 15, 2017 by Ginny Marvin Bids can carry more weight in Ad Rank thresholds based on […]
Bing now sharing backstory of its home page photo & gallery of past pictures
In addition to a summary of the picture, Bing is also including a map of where the picture was taken and the option to like, download and share the image.
SearchCap: Google Home users, Apple expands search ads & Google suggested video clips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple expanding successful Search Ads to three new English-speaking marketsApr 19, 2017 by Greg Sterling Ads will begin serving in the UK, Australia and New Zealand on April 25. Google Home […]
Apple expanding successful Search Ads to three new English-speaking markets
Ads will begin serving in the UK, Australia and New Zealand on April 25.
Esther Afua Ocloo Google doodle honors co-founder & chairman of Women’s World Banking
Ocloo spent her life helping the women of Ghana -- and, eventually, the world -- start and run their own businesses.
Ask.com exposing real-time user queries to the public
Ask.com left its server status Apache page open to the public, exposing private search data to the world.
Your guide to using Google Assistant and the Google search app on Android & iPhone
Google Assistant is coming widely to Android phones. Here's how to use it and other ways to Google on your smartphone -- even for iPhone users.
FAQ: How to get Google Assistant on your Android phone
Google Assistant is officially available for many Android phones now, but the rollout will take time.
Google Assistant to roll out across newer smartphones
The virtual assistant capability will soon be available on smartphones running Android 6.0 and 7.0.
‘Tis the season! Google spreads more cheer on Day 2 of its Holiday 2016 doodle series
Google's 2016 holiday doodle series included three separate animated images posted on December 23rd, 24th and 25th.
‘Tis the season! Google spreads cheer with its Holiday 2016 Day 1 doodle
Google has created two versions of the doodle - one for the Northern Hemisphere and one for the Southern Hemisphere.
SearchCap: Google Holocaust denial, AMP reports & Google defamation
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google makes change, results are no longer in denial over ‘Did the Holocaust happen?’Dec 20, 2016 by Danny Sullivan Criticized for listing a Holocaust-denial site first, Google’s results are finally […]
Australian appeals court rules Google did not defame man
A Melbourne appeals court said Google is not responsible for defamation of a man based on the images shown in the search results.
Bing Partner Program expands to agencies and technology partners, rolling out to more markets
Customers that meet certain engagement criteria can become eligible for program benefits.
Autumnal Equinox Google doodle welcomes first day of fall in the Northern Hemisphere
To mark the Autumn season, Google brought back the same artwork from its Vernal Equinox doodle earlier this year.
European court says linking to illegal content is copyright infringement
The facts of the present case were egregious but the law created by the court is bad for the internet.
Gboard gets first major update with internationalization, smart GIF suggestions & custom keyboards
Google upgrades their iOS keyboard, Gboard, to roll out to five new languages and adds more GIF support.
SearchCap: Google AMP in search, Search Analytics semantics & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP breaks out of news into the main Google search resultsAug 2, 2016 by Greg Sterling The company says that AMP pages will not receive a rankings boost. New Google help […]
Local businesses trump big businesses when it comes to delivering on-site updates
Columnist Myles Anderson shares the results of a recent BrightLocal survey about the impact of on-site SEO on rankings for local businesses.
Google rolling out major change to PLAs for broad product queries, Showcase Shopping ads
Instead of showing individual products, new Showcase Shopping ads let users peruse product collections from both local and online merchants.
SearchCap: Bing ads Keyword Planner, SEO dirt & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & AustraliaJul 7, 2016 by Greg Finn Keyword Planner begins expansion outside of the US and gives […]
Bing Ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & Australia
Keyword Planner begins expansion outside of the US and gives users some new ways to discover keywords in the process.
SMX Advanced recap: Lies, Damn Lies, and Search Marketing Statistics
Are your marketing tests giving you valid results? Columnist Mark Traphagen summarizes insights from a presentation by Vistaprint's Adria Kyne at SMX Advanced.
FAQ: All about the Google RankBrain algorithm
Google's using a machine learning technology called RankBrain to help deliver its search results. Here's what's we know about it.
Bing Shopping Campaigns now out of beta in UK
Rollout marks the first market outside of the US to offer full Bing Shopping campaigns support.
Retailers: GTINs Required By May 16 For Google Product Listing Ads
GTINs will be required for brand name products sold by multiple merchants.
Bing Shopping Campaigns Get Several Pre-Holiday Updates
Mobile inventory, used and refurbished product ads support and more are now available.
Yahoo & Google Together Again In New Search Deal
Three-year deal to put Google's results and ads into some of Yahoo's search results needs US Department of Justice approval and still might get vetoed by India or EU action.
Apple Devices Driving More Search Than Android In US [comScore]
This week at SMX East, I moderated a session called The New Search Landscape, which asked what the near-term future of search will look like. It was a lively and interesting discussion. For a full overview of the session, read Casie Gillette’s recap. At the outset, comScore’s Eli Goodman presented some overview data. It was […]
Google Snubs & Bing Embraces The 2015 Rugby World Cup
Bing provides a special area in search with standings and information for fans. Google does a special logo, but only in some countries.
September 15: GTINs Required In Google Shopping Feeds In US And Other Markets
The product identifiers will be required for roughly 50 designated brands.
SEMPO Names 20 Leaders From Locations Around The World To Drive SEMPO Cities Initiative
The new leadership will be charged with creating local communities to help educate and support search marketing professionals.