Local business study finds 0% of site traffic coming from email, paid media
Are small businesses not using email or digital advertising? The 'Google Analytics for Local Businesses Study' looked at 11K local businesses.
Topic: Australia
Uber Eats readies ad sales for restaurants
Could it become a rival to Google and Yelp over time?
What you need to know about Google Merchant Center identifier enforcement updates
The changes that can affect the visibility of your products in Google Shopping.
A eulogy for Mapquest
Once the dominant mapping site, the decline of Mapquest is a story of disruptive competition and corporate complacency.
Nextdoor in new deals with directories to monetize local search
Nextdoor is trying to ramp up revenue growth as it heads toward a likely IPO.
Microsoft Advertising’s product, similar audiences now available to more advertisers
The retargeting and prospecting audience solutions are now in open beta.
Ticket reseller Viagogo suspended from Google Ads
Industry groups had been calling on Google to stop accepting advertising dollars from the reseller.
How a localized SEO campaign delivered global market share, lifted revenue
The campaign, by Search Engine Land Awards SEO agency of the year Wolfgang Digital, helped the Digital Marketing Institute quickly expand to the U.S.
Google adding features for advertisers to promote deals, drive in-store purchases
Local campaign updates, seasonality adjustments and more.
Google takes baby steps to monetize Google Assistant, Google Home
There's a multi-faceted revenue model starting to emerge.
Apple News, Google News, Google Newsstand: What marketers need to know
What they are, how they work and how to optimize for Google News and Apple News.
More signs that Amazon is attracting bigger search ad budgets
CPG brands, in particular, are investing more in Amazon ads, but the marketplace is still a long way from catching Google and Facebook.
SEO industry ‘a minefield of dodgy practitioners’: Australian official seeks action
Small business advocate is calling for new regulation.
DuckDuckGo a new ‘default search’ option for Chrome, is it time to start paying attention?
The upstart search engine's visibility has been growing.
Bing Ads multiple language targeting: What you need to know
There are important nuances to ensuring your ads reach users in the languages they understand.
SearchCap: Google Lens for iOS, Facebook search ads & eCommerce SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook starts testing ads in search resultsDec 11, 2018 by Amy Gesenhues The test inventory will be available in Facebook and Marketplace search results. Google Lens goes live for search on […]
Google Maps’ ‘For You’ tab comes to iPhones and a whole lot more countries
The personalized recommendations tool will be available in 130 countries on Android and 40 on iOS devices.
The new world of marketing
Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their competitors believe artificial intelligence is important to the future of their organizations. At the same time, only about a quarter of […]
Gerda Taro, first female war photographer, featured in film Google doodle
Google honors "the little red fox" photographer with a special Google logo.
Bing Ads debuts Target CPA, Maximize Conversions smart bidding strategies
A campaign only needs a minimum of 15 conversions within the past 30 days to be eligible for either of the new bidding strategies.
Lyudmila Rudenko, Soviet chess player, featured with a Google logo
Woman Chess Master Lyudmila Rudenko was born 114 years ago, and Google remembers her today with this doodle.
PPC ad rotation, scheduling and location setup options
Below is a walk-through of the workflow for ad rotation, ad scheduling and location targeting when setting up a new AdWords Search campaign. Ad rotation In August 2017, Google threw a wrench in the way advertisers had been accustomed to running ad tests in AdWords and trimmed the options for ad rotation settings. Learn more […]
More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data
How it works and what makes MSAN different from other ad networks
SearchCap: Google News updated, standout tag gone & e-commerce SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The new and AI-improved Google News now available for iPhone and iPadMay 15, 2018 by Greg Sterling Google News redesign in more than 120 countries on the web, Android and iOS. […]
Microsoft launches new audience network, ‘Audience Ads’ at Bing Partner Summit
New display network combines search signals, Microsoft’s AI assets and its audience graph, which includes LinkedIn.
Fanny Blankers-Koen Google doodle honors Olympic runner who broke records & shattered stereotypes
The Dutch-born Olympian earned the nickname 'The Flying Housewife' after becoming the first woman to win four gold medals in a single Olympics.
Chat rate is the new CTR for AdWords message extensions
Google is rolling out message reporting metrics in the next few weeks for the US, the UK, Canada and other countries.
Bing Entity Search API is now available
The API enables you to pull Bing Knowledge Graph information about people, places, things, and local businesses directly into your sites and apps.
4 ways to get more out of Bing Ads
Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier tools to manage them, Bing Ads can be a lucrative opportunity for […]
Apple says HomePod is finally coming on February 9, but can it compete?
Apple also said that Siri is now used on more than 500 million devices.
Har Gobind Khorana Google doodle celebrates first chemist to construct a synthetic gene
Born in Raipur, Pakistan, Dr. Khorana received the Nobel Prize while doing research at the University of Wisconsin in 1968.
The Google Assistant SDK adds support for additional languages & more
In addition to new language support, Google has added customized settings, text-based queries & responses, device action functionality and more.
Google confirms mid-December search ranking algorithm updates
As the updates continue to roll out, early indications suggest disruptions in mobile SERPs, sites with no schema data & those relying on doorway pages being most impacted
Google Lens an impressive start for ‘visual search’
While it makes lots of mistakes, it also gets lots of things right.
Google Manufacturer Center for product data expands scope, launches API
A new API, more countries and knowledge panel visibility give brands more incentive to use Google's product data management tool.
Bing expands Shopping Campaigns to Canada & India
Bing continues its global build-out of Shopping Campaigns.
Google searches now correspond to user location instead of domain
Users can still change their search settings to select a country service if desired.
Apple Search Ads expanding to Canada, Mexico & Switzerland
New countries will be available in the platform starting October 17.
Report: The future of paid-search marketing is machine learning and AI
Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it.
Google Assistant coming to more speakers and home appliances from LG
“Ok Google, start vacuuming.”