Search Engine Land + Traffic Think Tank
SEO isn’t going away, but the rules are shifting. Learn how to blend core tactics with AI search behaviors to stay competitive.
AI search now handles discovery, decisioning, and transactions. Here’s what that means for SEO strategy in 2026.
AI search sentiment is positive, but consistency isn’t. Data shows why volatility – not acronyms – is the real risk.
AI hasn’t replaced Google Search, but LLMs are here to stay. Brands that work AI optimization into their strategy now will get ahead.
Reddit posts rank in Google, making it a powerful tool for SMBs looking to boost SEO, engage locally, and build brand trust.
AI isn't coming for our jobs just yet, but the industry is changing. Here's what generative AI means for the future of SEO.
This test began earlier this month and it seems Google has now paused showing links in these AI-generated answer results.
Plus, tactics for content resilience in a dynamic search landscape.
The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search industry.
Check out this interview literally behind the scenes at Mozcon.
Google said it will take feedback into consideration.
Despite repeatedly saying they do not use click data for search ranking purposes, a fresh document triggers confusion around the topic again.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 Key Takeaways From Meet The Search Engines @ SMX West Another SMX is in the books! This show definitely had one of the most engaged attendee groups I have ever […]
Google continues to experiment with Google Shopping displays beyond the traditional thumbnail box panel of Product Listing Ads. This latest version is larger than the sponsored result spotted earlier this month for the book “Don’t Make Me Think”. Found by Twitter user Britney Muller of Pryde Marketing, the sponsored result for “Nest thermostats” — now […]