Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis Microsoft has released an update to Bing Ads Intelligence, the free Excel add-in for keyword research and keyword […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: The Zen Of PPC Campaign ReportingOkay. It’s February. We’ve finally got all the year-end reporting and summaries for our clients done and delivered, and have set forth to meet our new […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdSense Text Ads Get Biggest Makeover In Recent Memory In a nod to consistency across platforms and the growth in mobile usage, Google has overhauled its AdSense text ads to be […]
That’s a trick question. Of course the answer should always be yes. Hopefully your website conversions in 2011 have already resulted in a banner year. But if you feel like you have room to improve (and there always is), then it might be time to review what advice our conversion experts shared with readers throughout […]
It is my sincere hope that at some point during the holiday season, the people who work on search at various digital agencies have had an opportunity to meet the people who work on display ads. Because the likelihood is, whether it was at the company holiday party or even over fruitcake and eggnog at […]
I’m a forum rat, I visit several on a daily basis as a way to keep up with what’s going on. If there’s an update, cool new tool or SEO controversy brewing, chances are I’ll read about it on one of the forums before anywhere else. Conversely, if I have a question or want to bounce a theory […]
Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier. By understanding the type of information your prospects are looking for, you can create unique Calls-To-Action specific to their needs. Let’s walk through an example of using […]
Quick: Are you a digital marketing pro? If so, complete this sentence: In the future, advertisers will combine online media with mobile ads to drive:____________. What did you put in the blank? Let me guess. Branding, combining rich online experiences with mobile mini-experiences? E-commerce, as more people surf the Web using both devices? Coupons and […]
TechCrunch reports that YouTube is adding a new ad type to its ad mix named “Call-To-Action Overlay” ads. These ads are very simple, they basically allow you to add a link to a third-party site, off of YouTube. The ad is a transparent background with an ad description and link to any site you want. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The state of the economy today, particularly in the marketing world, leaves little room for ineffective programming. Marketing budgets that don’t produce the desired result are primed for the slash of the eraser, never to be heard from again. As we move through the second month of 2009, take a moment to “see the forest […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
height=”100″ hspace=”5″ vspace=”3″ width=”100″> If you buy search ads to drive sales, you are a direct response advertiser. Welcome, today’s short column is for you. If you buy search to increase awareness of your brand, you’re a brand advertiser. Sorry, but this column is for the direct response gang, us red-headed step-kids of the advertising […]
Yahoo is introducing new SmartAds that deliver display ads to people across the web based on their demographic and geographic profiles, plus search and web browsing behaviors. These ads represent the future of graphical advertising at Yahoo, according to Gaude Lydia Paez, director of corporate communications at Yahoo. SmartAds have been successfully tested over the […]
I had the honor of being a panelist for the 2nd (now) Annual Yahoo! Searchlight Awards. Also on the panel were Brad Berens, iMedia Communications; Jon Fine, BusinessWeek and Brian Morrissey, AdWeek. The four finalists were: Sprint-Talladega Nights, presented by NeoSearch Special K, presented by Starcom Lexus All-new LS Launch, presented by TeamOne Chase Freedom, […]
In case you hadn’t noticed mobile marketing is generating lots of buzz these days. And with buzz usually comes revenue forecasts. Indeed, various research firms are throwing out numbers for mobile advertising, music and video that make online advertising look like a fly on the butt of an elephant by comparison. There’s a certain logic […]