Google Ads API version 14.1 rolls out
The updated Google Ads offers new tools and features to help marketers track campaign performance more efficiently.
Topic: Call to action
How to use Meta Ads for lead generation: A 9-step guide
Advertising on Meta isn't just for ecommerce. Here are nine things to consider when running lead gen campaigns on Facebook and Instagram.
Google trials new CTA that takes customers directly to your website
The new Google Merchant Center pilot program gives you an extra opportunity to get potential customers on your website.
Your comprehensive guide to Performance Max campaigns
How to maximize your advertising across Google's networks.
How to create service pages that rank and convert
A well-constructed service page is worth dividends. When building your service page, include these key elements for better results.
5 tips for creating a high-converting PPC landing page
Achieve fast gains – think: sales, higher profitability, stronger campaign results – by increasing your landing page conversion rates.
5 mobile B2B advertising mistakes and how to correct them
B2B advertising on mobile is distinct from its desktop counterpart. Address these persistent mistakes you might be making with B2B mobile ads.
How to create, optimize and promote an ebook
Follow these 13 steps to creating, optimizing and promoting ebooks that deliver meaningful content marketing results.
How to dial in your ad messaging in an automated marketing world
Automation has leveled much of the PPC playing field. Here's how to differentiate your paid search and social campaigns with great messaging.
How to write a blog post that wins in 10 steps
To give yourself the best chance at writing incredible, results-getting blog posts, make sure to follow these steps.
Google Business Profiles to stop allowing price ranges on products on February 15
Also, Google will no longer support custom call to actions.
Why is content marketing important? 9 reasons to use content
Learn the top reasons why content marketing should be part of every business’s growth strategy in today's digital landscape.
Twitter is testing a new “Tweet Tiles” display for publisher links
The new Tweet formats are an attempt to get more users to click and engage with posts by giving them a more colorful, visual look.
Google tests bulleted lists in ads
Screenshots of the test show up to three bullet points beneath the headline.
4 tips for creating visually stunning display ads
Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that can help brands secure both.
3 tactics to improve CTAs for increased relevance and conversions
CTAs shouldn’t be an afterthought. Including them in your on-page optimizations can help strengthen your user journey and signal relevance to search engines.
10 reasons why email is more important than ever
Discover how your brand can use email signatures to increase brand awareness, drive traffic and generate leads.
Skippable Ads
Skippable in online advertising refers to ads (usually video ads) that do not have to be watched by a user (they can press a button to skip them). This is usually a function of ads that are delaying a users progress to the content they were looking for. Advertisers typically do not have to pay […]
Paid Search Basics
Running a successful business using digital media is no longer as simple as selling high-quality products that have a high demand. Understanding basic digital marketing strategies such as Paid Search (also commonly called PPC marketing) is essential to maximizing your online reach with each individual campaign you launch. With an understanding of Paid Search marketing […]
5 tips for adding connected TV to your holiday ad strategy
With streaming TV time at record levels, you can’t afford to leave Connected TV ads out of your holiday game plan.
Black Lives Matter content: Latest in unintended brand safety consequences
Advertisers are reportedly blocking ads from appearing on Black Lives Matter-related content.
Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over.
Replay: 8 takeaways for B2B advertisers in the time of COVID-19
B2B marketers are facing particular challenges during this time with disruption to analytics, audiences and ABM programs and supply chains.
‘Get a Quote’ button added to Google business local knowledge panels
If you have Google My Business messaging turned out, you may start getting more messages from searchers.
Here’s how you align marketing strategy with your customer’s journey
SMX Advanced presenters Amy Bishop and Michelle Morgan outline tactics for paid media channels to effectively guide users from discovery to conversion.
How to set up action extensions, Bing Ads’ newest ad extension
The call-to-action prompts support scheduling and tracking parameters.
Bing Ads launches new action extensions to highlight calls-to-action
Actions extensions take a page from display and social media ads with prominent calls-to-action.
Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
McDonald's campaign showed drivers in-car ads that mirrored billboards.
320×100 – Large Mobile Banner
What is a 320×100? The 320×100 ad unit is a top-performing AdSense ad size, which is (surprisingly) not included in the IAB Mobile standard ad units. It has the dimensions of 320 pixels wide by 100 pixels tall. This ad size is known as a Large Mobile Banner and is the big brother of the 320×50 and 300×50 ad […]
Google Posts adds ‘call now’ button
The new option within Google My Business lets you include your phone number as a call to action.
Google Posts adds products and offers
Now you can not only highlight what's new or upcoming events in Google Posts, you can also highlight new products and offers.
Reposting
Sharing is caring, except on social media. This is because most people (me included) repost carelessly, which is a real shame. Reposts are the currency of social media after all (in that they are what people are trying to earn). Likes, loves, reactions, upvotes, etc might be nice, but someone sharing your post is the […]
SearchCap: Bing Ads keyword tool, SEO cost & Twitter AMP
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads retiring Campaign Planner in favor of Keyword PlannerJul 7, 2017 by Ginny Marvin Keyword Planner will take over at the end of July and offer most of the same […]
Online Advertising Glossary
Welcome to our Online Advertising Glossary. Use it to cut through the jargon (and keep ahead of the competition).
SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of
What is continuity, and how does it apply to our work as search marketers? Contributors Jeff Eckman and Paul Benson share how thinking holistically can improve ROI for your search campaigns.
How to measure the true performance of your content
We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has become the most significant part of the marketing mix and is showing no signs of slowing down. However, brands and agencies often still struggle to really define their ROI. One primary […]
SearchCap: User Science Behind Long-Form Content, Bid Boosting On Bing & Google’s Customer Match
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: The SEO And User Science Behind Long-Form Content Sep 28, 2015 by John E. Lincoln Nobody wants to read long pages of content on the internet, right? Columnist John Lincoln disagrees, […]
Cookie ‘Black Friday’ Instagram Users With Facebook Custom Audiences
In this week’s edition of aimClear’s Psychographic Targeting Hot House, Rachel Malone-Olson, Social Account Manager, delivers Black Friday cookie pools wrapped and ready for promotion. Facebook delivered mid-August with Website Clicks and Mobile App Install campaigns that are able to display ads in Instagram with Facebook targeting. Facebook’s targeting capabilities + Instagram’s visual prowess = […]
Writing Ad Copy That Converts – April 30 Webcast
You may be a digital marketing expert, but are you a pro at writing enticing ad copy that truly hooks consumers?
SearchCap: The Day In Search, July 30, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google: Links In Press Releases Should Use Nofollow Like Paid Links Friday we broke the news that Google updated their link schemes webmaster guidelines. Now that the dust has settled, I […]