SearchCap: The Day In Search, February 19, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Go Figure: Twitter Tests Adding Search To Main Navigation
The Twitter blog announced they are now exploring the option of integration the search experience directly at the top navigation of Twitter. Twitter Search has become incredibly popular, even when most people I speak with have no clue on how to find it. Twitter Search is not even currently linked to on Twitter’s […]
- And Your Next SMB Advertiser Is…Already An Advertiser
SMBs who wish to advertise online now have many options: vertical sites, local sites, search engines, traditional and new directories; SMB owners need only choose where they would like their business to appear. Online directories are a common choice for advertisers, and the group at Palore chose to examine the more traditional type of national […]
- URL Rewrites and Redirects: The Gory Details (Part 1 of 2)
If you’re dealing with a large complex website, rewriting your URLs from dynamic to static and placing all the necessary 301 redirects in place is – as programmers would say, nontrivial. The devil is in the details. Granted, the redirecting piece may not be quite as onerous anymore thanks to the advent of the search […]
- Yahoo Formalizes Rich Ads In Search, Text Ads Gain Images Or Video
After testing this for close to a year, Yahoo is set to formally announce Rich Ads In Search — a service that places images and videos into paid ads in Yahoo’s search results. The New York Times says the service will be announced formally on Thursday.
A search for Pedigree dog food brings up a video […] - Happy Birthday: Yahoo Search Turns 5 Today
The Yahoo Search Blog is celebrating the 5th birthday of Yahoo’s search engine today.
It was February 18, 2004, when Yahoo stopped using Google search results and rolled out its own index and ranking of web pages. (It should be noted that Yahoo continued to use Google for image search results at first, even after […]
Search News From Around The Web:
Applications & Portal Features
- Google Needs French Lessons; Translates “Vimeo” to “YouTube”, TechCrunch
- A faster way to get to Docs and other Google Apps with Pack, Official Google Docs Blog
- Baidu Posts Rise But Faces Some Headwinds, Wall Street Journal
- Gmail With Custom Colors, Google Blogoscoped
- Yahoo scraps mail ads in emerging markets, Reuters
Business Issues
- Google sued in Italy over uploaded video content, USATODAY.com
- Google shareholders lose that loving feeling, Reuters
Local, Maps & Mobile
- Google demo offline GMail webapp for iPhone: Video Demo, iPhone Buzz
- Another round of updates for Google Transit, Google LatLong
- Google Maps now showing Ads within Listing Tab, Mike Blumenthal
- Google Maps: Disaster Communications & Reputation Management, Mike Blumenthal
- How Do You Register for Google Local with Multiple Languages?, SEOmoz
- Yelp and the Business of Extortion 2.0, East Bay Express
Link Building
- Build Links for SEO & Call to Action, Search Engine Journal
Paid Search & Contextual
- AdWords Management – When to Just Say No to Google, Closed Loop Marketing Blog
- Facebook begins testing ads for third-party applications, VentureBeat
- Google Extends AdWords API 12 Deadline To March 9th, Search Engine Roundtable
- New how-to videos for the AdWords display ad builder, Inside AdWords
- Obama Campaign Saw "Ridiculously" High ROI from Google Ads, techPresident
- Recent Google AdWords Quality Score Slap?, Search Engine Roundtable
- YouTube Selling More Ads To Larger Advertisers—But Only On A Fraction Of Videos, paidContent.org
Searching
- Download Books from Google Book Search, Google Operating System
- Wikipedia27s Jimmy Wales How 35 Donations and Two Dozen People Power the Web Giant, Yahoo! Finance
SEM Industry
- SEO through Blogs & Feeds – SES London 2009, Search Cowboys
- Landing Page Testing & Tuning – SES London 2009, Search Cowboys
- Local Search Marketing Tactics – SEO London 2009, Search Cowboys
- Organics Listings Forum – SES London 2009, Search Cowboys
- SES London 2009 – Balancing Paid & Organic, Search Marketing Gurus
- SES London 2009 – Successful Site Architecture, Search Marketing Gurus
- Social Media Optimization – SES London 2009, Search Cowboys
- Video: Danny Sullivan on Improvements for the Search Engines from SMX West, WebProNews
- Video: Vint Cerf on Evolution of the Internet, WebProNews
SEO & SEM
- State of the Index: my presentation from PubCon Vegas, Official Google Webmaster Central Blog
- What Do All These SEM Acronyms Mean Anyway?, Search Marketing Sage
- 6 Useful WordPress SEO Plugins, Daily SEO Tip
- Google Sitemap In "Pending" Status? Don’t Worry, Search Engine Roundtable
- How to Start an Internet Company That Will Be Noticed: The Proposal and Outline, SEOmoz
- Keyword Stuffing, SEO.com
- Pointers for Google Japan paid-post story, Matt Cutts
- Why Local SEO is Important to Non-Local SEO, SEOish
Video, Music & Image Search
- China’s YouTube Tries To Head Off Objections, Forbes
- The foundations of Video SEO, SiteVisibility
Other Items
- It’s Girls Day at Google, Official Google Blog
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