SEO debugging: A practical framework for fixing visibility issues fast
Learn how to debug SEO issues fast—crawl errors, rendering problems, indexing blockers, ranking drops, and SERP shifts—using a structured diagnostic framework.
Topic: Click-through rate
Google AI Overviews surged in 2025, then pulled back: Data
Semrush analyzed 10 million keywords and found volatility, more ads, stronger CTRs, and AI Overviews expanding beyond informational intent.
Free SEO & PPC tools
A suite of free tools to elevate your search marketing strategy.
Bing tests Google-style “Sponsored results” grouping
Bing’s new grouped “Sponsored results” format could drive higher unintentional ad engagement by blending paid listings more seamlessly into search results.
How AI Overviews are impacting ad position and the fight for top spot
Ad position is critical. New data reveals how Google AI Overviews affect paid search visibility and CTR.
Meta tags in SEO: What they are & how to use them
Meta tags guide search engines and users. Learn what they are, how they impact SEO, and best practices for titles, descriptions, and beyond.
Most ChatGPT links get 0% CTR – even highly visible ones
Newly revealed data exposes how little traffic ChatGPT drives to publishers. Spoiler alert: The gap between visibility and clicks is huge.
Google AI Overviews drive 61% drop in organic CTR, 68% in paid
Even when AI Overviews don’t appear, users are simply clicking less everywhere, with Google CTRs hitting new lows across search.
Thought leadership content: Build authority & trust
Stand out in a crowded market. Learn what thought leadership content is, how to create it, and why it drives authority, trust, and long-term growth.
Why a lower CTR can be better for your PPC campaigns
High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and conversion rates.
PPC in the age of zero-click search: How to stay profitable
Fewer clicks mean higher stakes. Win visibility with precise targeting, value-based bidding, and authority across paid and organic search.
Pinterest tests Top of Search ads to capture high-intent shoppers
Pinterest’s Top of Search ads give brands premium visibility in high-intent, unbranded searches – potentially driving more and better clicks.
AI Overview citations: Why they don’t drive clicks and what to do
Data from 20,000+ queries shows AI Overviews match Position 6 results – offering high visibility, but far fewer clicks than blue links.
Facebook ad costs jump 21% in 2025, but still beat Google
Facebook’s 2025 ad benchmarks show cheaper traffic ads but pricier leads, still beating Google on cost.
Google’s Danny Sullivan: ‘Good SEO is good GEO’
Google’s former search liaison says SEO is still about doing good things for people. He also addressed concerns about clicks dropping.
The business risk of being invisible in answer engines
AI answers are changing how people search and trust. Brands left out risk losing visibility in key decision moments. Here’s how to adapt.
Affiliate cloaking is behind 45% of fraud – here’s how to beat it
Affiliate cloaking fakes results and drains your ad spend without a trace. Learn how to uncover the fraud affiliates don't want you to see.
LinkedIn expands Thought Leader Ads to promote event posts
LinkedIn’s new ad format will let you amplify trusted voices to drive event engagement and build credibility with B2B audiences.
YouTube for SEO: Boost rankings with video content
Learn how to use YouTube to improve SEO, drive traffic, and earn SERP features. Explore advanced video strategies for search visibility and authority.
Google Ads Callouts & Structured Snippets: Bigger ads, better results?
Learn how to use Callouts and Structured Snippets to make your Google Search ads bigger, clearer, and more effective in just a few minutes.
What is organic search visibility? How to measure and improve it
Learn what organic search visibility means, why it matters for SEO, and how to track and boost your site’s visibility in Google SERPs using proven strategies and tools.
How to assemble captivating Google Ads copy
Every line in your ad should earn its place. Learn how to structure Google Ads copy that captures attention and drives real results.
Google’s AI Overviews are hurting clicks: Pew study
Google’s AI Overviews slash clicks, with users abandoning searches more often and not visiting websites, Pew data shows.
7 Google Ads search term filters to cut wasted spend
These filtering tactics help refine your targeting, reduce spend on low-quality clicks, and uncover new keyword opportunities.
Organic search impressions: How to track & improve
Discover what organic search impressions are, how they impact SEO performance, and how to analyze and improve them using proven tools and tactics.
What is remarketing? Strategy, benefits & best practices
Learn how remarketing works, why it boosts conversions, and the top strategies to re-engage site visitors across Google Ads, Meta, and other platforms.
Google AI Overviews rank below Position 1 in 12.4% of cases: Study
Google’s AI Overviews seem to be slipping in search rankings, opening new chances for SEOs to outrank them and reclaim lost clicks.
Google to drop support for several rich result types to simplify the search results page
Specifically these will no longer be supported; Book Actions, Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement and Vehicle Listing.
A/B test your way to search marketing success
From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.
How to rank higher on Google (even if you’re just getting started)
Want to boost your Google rankings? Learn key SEO tactics to improve visibility, drive traffic, and climb search results with this step-by-step guide.
Has double-serving made Google Ads Auction Insights obsolete?
Google’s update to allow double-serving is distorting impression share. Here’s why Auction Insights may no longer tell the full story.
What is keyword cannibalization? (And how do I fix it?)
Struggling with keyword cannibalization? Learn how to spot overlapping content, fix ranking issues, and improve your SEO with clear, actionable steps.
AI changed search—has your content strategy kept up?
Learn how zero-click behavior and generative AI are redefining what it means to be visible in search.
Google shares 8 ways to be successful with AI Search experiences
Google says AI Overviews drive better clicks, but offers little new guidance – even as AI Mode threatens to further shrink organic traffic.
Site migration SEO guide
Learn how to plan and execute a successful site migration without losing SEO traffic. Includes checklists, redirect strategies, and post-launch best practices.
How AI shapes Google’s Search Ads rankings revealed in trial exhibit
Learn how AI is integrated into Google’s Search Ads system, such as how ad relevance, bidding, and ranking are determined.
Most users only read a third of Google’s AI Overviews: Study
Most users skim AI Overviews, rarely click citations, and turn to Reddit for social proof, a new UX study finds.
New Google AI Overviews data: Search clicks fell 30% in last year
Google search impressions are up, but fewer users are clicking through to websites, according to new BrightEdge data.
Shocking 56% CTR drop: AI Overviews gut MailOnline’s search traffic
MailOnline's Carly Steven warns that Google AI Overviews will have a dramatic impact on traffic, and search traffic will inevitably decline.
Ad strength in Google Ads: Why Average is better than Excellent
Google recommends unpinning headlines for better ad strength, but does that improve performance? A data-backed look at what actually works.