Google tests more noticeable ad labels in search results
Google is testing a more noticeable ad format, using a taller gray background with labels like 'Sponsored' and 'Promoted results.'
Topic: Click-through rate
How to use Google Search Console to unlock easy SEO wins
Steps for using GSC to review your traffic, analyze the search landscape and make impactful optimizations for quick results.
How search query length is shifting in the LLM era: Insights for brands
Dive into the impact of AI-powered search on search patterns and gain strategic insights to help your brand navigate these changes.
Data: How often Google mixes ads into organic results
New data shows Google mixes ads into organic search results in only 0.31% of desktop searches and 0.01% of mobile searches.
How to recover from Google Ads performance drops
Actionable insights into PPC monitoring, diagnosing issues and communicating with clients to keep your Google Ads campaigns thriving.
TikTok ad spend growth slows amid ban talks
Despite cooling ad spend growth, TikTok remains a compelling advertising platform due to its massive user base and strong engagement rates.
Nearly 60% of Google searches end without a click in 2024
Meanwhile, almost 30% of clicks go to Google's properties and about 36% of clicks go to the open web, a new zero-click search study finds.
3 PPC KPIs to track and measure success
Leverage valuable Google Ads metrics like conversion rate, impression share and lifetime value for deeper PPC insights and opportunities.
A guide to ad variations in Google Ads
Learn to set up clean A/B tests using Google Ads' ad variations feature and get ideas for high-impact tests to run.
Google testing blue visit button for search result snippets
These are really big and visible buttons that may encourage a higher click-through rate from the search results.
Google AI Overviews, clicks and traffic impact: Unraveling the mystery
What's up with the Google AI Overviews click-through rates? Let's explore some math, sleights of hand and corporate miscommunications.
Google is testing special snippet treatment for Reddit search results
This will very likely lead to even more traffic sent by Google Search to Reddit.
Search ad costs rise, conversion rates decline again in 2024
Search ad benchmark report finds advertisers are paying more for leads and clicks, while Google continues to report record profits.
How to uncover hidden gems in your paid search accounts
Use keyword analysis, auction monitoring and conversion path tracking to identify untapped opportunities within your PPC campaigns.
5 reasons why rankings are lying and how to fix them
Don't be fooled by decent rankings that won't drive results. Learn five problems that could be hurting your SEO efforts and how to fix them.
Microsoft Ads introduces faster and easier access to performance data
Insights Navigator offers quick access to your campaign performance data for swift responses to market changes.
Google updates Gmail ads with new layout and ‘Sponsored’ label
The changes were introduced to make it easier for consumers to distinguish between ads and organic promotional messages.
Transform enterprise SEO challenges into opportunities
Juggling multiple large-scale SEO projects comes with its fair share of challenges. Learn how you can turn them into growth opportunities.
The fallacy of CTR as a KPI: Redefining PPC ad success
Click-through rate is no longer the measurement of ad relevance and quality it once was. Here's where you should focus now.
How to link GA4 with Google Search Console
Combine the power of Google Analytics 4 and Google Search Console data for a deeper analysis of your site's organic search performance.
Google testing new SGE ad format
The "You May Also Like" feature is presented as a carousel showcasing product titles, images, and the company name.
Microsoft’s Audience Network expansion: Higher CPCs, lower CTRs, no added value
With Microsoft Ads' multi-channel approach, this software company saw 26% of its budget spent on a 0.14% CTR and no added conversions.
Amazon’s AI image generator: What advertisers need to know
Here's how Amazon's AI image generator simplifies the ad creation process and the benefits of creating compelling, lifestyle-oriented ads.
Amazon Ads launches AI image generation
Amazon said the generative AI tool lets you add backgrounds or lifestyle scenes around plain product images, which could improve CTR.
Why it’s time to reevaluate your match type and bidding strategy
Exact match types outperform broad match types for most accounts, according to a new study by Optmyzr.
Former Googler: Google ‘using clicks in rankings’
Does this mean clicks are a direct ranking factor? No. In fact, BERT and MUM are making user data less important.
How Google SGE will impact your traffic – and 3 SGE recovery case studies
Learn how Google Search Generative Experience could affect your website's organic traffic in this in-depth analysis.
Instagram tests Multi-Advertiser ads, cramming four ads into one screen
Advertisers can choose to opt out of the new Multi-Advertiser ad product.
Google Ads broad match: What the data reveals for PPC marketers
Embrace the potential of broad match while avoiding common pitfalls. Here's how to use it wisely to reach a wider audience.
YouTube Test & Compare helps you pick the best video thumbnail
The Test & Compare feature reveals which thumbnails drive the highest CTRs, enabling advertisers to make decisions based on data performance.
How better landing page experience and ad relevance can boost your Google Ads performance
These findings show why testing and improving your landing page experience and ad relevance scores matter when running paid search campaigns.
Google Top Quality Store badge replaced Trusted Store badge
Google said this change "will not affect your performance metrics at all."
LinkedIn CTR Calculator
Last updated May 2023 Work out the CTR of your posts or ads on LinkedIn with this LinkedIn CTR Calculator. It can also be used to find out the number of impressions or clicks you would need to hit a specific click-through rate. Feel free to experiment with different scenarios using our LinkedIn Click-Through Rate […]
CTR Benchmarks
Last updated January 2025 In Q4 2024, the average CTR was 0.63% (averaging across all countries, platforms, and industries), according to our research. While easy answers are always nice this overall CTR benchmark is not that useful, unfortunately, as results vary so much depending on your particular activity. The key is to break it down. […]
Instagram has rebranded content ads to partnership ads
The partnership ads provide advertisers with a more effective and cost-efficient method to reaching audiences.
Google now supports 25 more countries with new return policy structured data
Plus, some are now noting more return and shipping details in the Google search results.
Is click-through rate a valuable SEO metric?
While CTR is not a confirmed ranking factor, it is still useful for tracking organic search performance and improving SEO campaigns.
How to measure schema performance
Learn the KPIs you can use to measure the impact of your schema deployment efforts on your website's SERPs visibility.
Facebook CTR Calculator
Last updated April 2023 Use this Facebook CTR Calculator to work out the click-through rate of your posts or ads on Facebook. You can also use it to work out the number of impressions and link clicks you would need to get a specific click-through rate. Feel free to experiment with different scenarios using our […]
Google Ads testing verification badges
We were unable to replicate the badge, and requests for comment from Google have not been answered yet.