Level up your video game ad strategy: A guide to measuring success
Game on: Understanding what KPIs to focus on for a successful video game ad campaign.
Topic: Click-through rate
Leveraging TikTok’s ad content to get valuable insights on top-performing products
Browse the tool for inspiration or to compare against your own campaigns.
This day in search marketing history: January 24
Google Ads experts managing your campaigns, plus: favicons, Google organic search CTRs decline, Bing Ads Automated Imports and more.
Google Ads label is now a bold black text Sponsored label
Google said this it to make the ad label more distinguishable from the organic search results.
Paid Social CTR Benchmarks
Last updated July 2024 In Q2 2024, the average Paid Social CTR was 0.97% (averaging across all countries, platforms, and industries), according to our research. Use our Paid Social CTR Benchmarks to compare the performance of your campaigns to others. Top Tip: CTR is a more useful measure than the number of clicks as it […]
Paid Search CTR Benchmarks
Last updated July 2024 According to our research, the average Paid Search CTR in Q2 2024 was 2.41% (averaging across all countries, platforms, and industries). This is the headline figure, though – results can vary hugely depending on circumstances. Find results more comparable to your campaigns by using the filters on the Paid Search CTR […]
Display Ads CTR Benchmarks
Last updated July 2024 In Q2 2024, the average Display Ads CTR was 0.27% (averaging across all countries, platforms, and industries), according to our research. Drill down on our Display Ads CTR Benchmarks to check the performance of your campaigns against thousands of others. Compare your recent CTR changes to trends that are relevant to […]
Benchmark Tools
If you are looking for trends, or simply to compare your results to others then our benchmark tools are for you. We’ve gathered and processed data to give you running averages across all the most important online advertising metrics. Each benchmark can be broken down so that you can find information that reflects your own […]
Google launches new image preview interface in web search
Instead of Google taking you to the Google Image tab, you now remain within the main search results.
How to use Google Ads Competitive Metrics
Learn how the Search Outranking Share, Search Overlap Rate and Position Above Rate can help you understand PPC campaign performance.
How to measure the value of SEO with CTR
At SMX Advanced, Jessica Bowman and Avinash Conda shared how CTR is a simple, effective way to prove the worth of their SEO efforts.
New mobile Google ad experiment puts favicon in-line with display URL
A new confirmed mobile Google Ads display experiment brings favicons next to the URL in a fashion comparable to organic results.
Microsoft Advertising brings cash back incentives to ads
The company announced several inventive new features during its Elevate 2022 event.
How the Google Ads extensions upgrade may impact your accounts
All Google Ads accounts are being migrated to upgraded extensions. Here's a guide to what's new and what's going away.
How your ad position and CTR impact conversion rate
Learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns.
Geotargeting optimization: How region impacts your PPC results
Geotargeting is a critical optimization tactic. Learn how analyzing paid search results by regions may unlock greater ROI.
Microsoft Advertising’s Ad Creator extracts site images for use in ads
Ad Creator and its built-in photo editor can help advertisers that don’t have access to a design team save time.
Google Merchant Center adds short title option for smaller ad placements
Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.
3 changes coming to Google Ads automated extensions
The way Google Ads automated extensions work is changing. Here’s what you need to know.
Google ad label experiment makes it easier to distinguish paid results
The design is a throwback to 2017’s green, boxed ad labels.
How marketers can best optimize their Google Shopping ads
Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers' shopping experiences.
Messy SEO: Fixing site structure while a Google title change sinks clickthroughs
In Part 5 of our Messy SEO series, we look at the results from Google's title tag changes and other SERP issues affecting MarTech.
When Google’s title change goes wrong
In Part 4 of our Messy SEO series, we look at how Google's SERP title change gutted one of MarTech's most important pages.
6 tactics to rank better in Google Discover
While you can’t target users or interests, you can increase your chances of ranking better in Google Discover. At SMX Next, John Shehata shared the tactics he uses to up the odds and analyze what works.
4 ways to optimize your responsive search ads
ETAs will be deprecated in less than a year. At SMX Next, Frederick Vallaeys provided marketers with tactics that can help them get the most out of their RSAs, before they're forced to make the switch.
How Google’s continuous scroll can affect impressions and CTR
Reporting remains the same in Search Console, but eliminating the line between pages may result in new user behaviors, which can create winners and losers.
Navigating Google’s title changes: The rollout, what’s happening now and what you can do about it
SEOs share their experiences with Google’s new system for generating title links and what they’re doing to keep their titles intact.
What does Google’s infinite scroll on mobile mean for advertisers?
Advertisers may see more mobile impressions and a lower CTR on Search, Shopping, and Local Ads.
Optimising Paid Search
When it comes to making dramatic improvements to your Google Ads Paid Search campaigns, you need to know where to start. There are a few specific features in Google Ads that reveal a wealth of information. When combined with the best practices of keyword bidding and ad grouping, you’ll be well on your way to […]
Google says title changes don’t impact rankings
"This just changes the displayed titles, it doesn't change ranking or takes [sic] anything different into account," he elaborated.
Four tools to check for title changes in the SERPs
These tools let you see whether Google changed your title, the date it changed and what it was changed to.
Google confirms it changed how it creates titles for search result listings
Google no longer uses the query to generate these titles but still uses HTML title tags 80% of the time.
Top stories images aren’t showing in Google Search
The company has confirmed that it’s a bug and is working to resolve it.
Did Google admit it uses click data for search? Not really.; Friday’s daily brief
And, you’re no longer allowed more than one ClaimReview element per page.
Google review snippets bug seems resolved
Google seems to have fixed the bug where review snippets were not displaying in Google Search.
Google Ads: The Quality Score formula revealed!
The secret formula to understanding how the score is calculated.
Contextual links in featured snippets may present new opportunities and risks
The change has SEOs questioning which sites will win and which will lose, but one thing is certain: Nobody is going to stop optimizing for featured snippets.
Google Guaranteed badge starting to appear on Google Maps listings
Google seems to be testing how consumers react to Google Guaranteed badges in places other than in Local Services Ads.
Social Shorts: Pinterest users index high on gift giving, TikTok’s brand safety solution, more
Pinterest users are heavy gift shoppers Compared to other social media, Pinterest users are the top spenders on gifts and holiday shopping. That’s among the findings from StatSocial which looked at the purchases of millions of U.S.-based users of Facebook, Instagram, Twitter, YouTube, Snapchat and Pinterest. It found that Pinterest users spend 39.2% more on […]
Video: Drew Madore believes Google’s ranking algorithm uses user experience signals
Many SEOs do not believe Google when they say they do not use Google Analytics or Chrome data for ranking purposes.