Video: Drew Madore believes Google’s ranking algorithm uses user experience signals
Many SEOs do not believe Google when they say they do not use Google Analytics or Chrome data for ranking purposes.
Topic: Click-through rate
The Ultimate Guide To Advertising Metrics
by Abhik Shome If you have ever tried your hand at running a digital marketing campaign, it is vital that you learn about the importance of advertising metrics. Whether you are planning social media posts, running display or search ads, or even blogging, understanding advertising metrics can help you improve your performance dramatically. So What […]
Advanced tactics for SEO title tag optimization
Moz' Cyrus Shepard offers top tips on boosting CTRs and earning more traffic with better title tags.
Email Marketing Calculators
Whether you are working out your Open Rate from MailChimp, or your CTOR from Adestra we’ve got a calculator for you. Most of these stats are readily available from the email platforms built-in analytics. However, for your convenience, we’ve made them all available here. The below list of calculators is being updated on a continual […]
Open Rate Calculator
We have provided a useful online Open Rate Calculator below to work out the Open Rate of your email campaigns. You can also derive the number of people you need to open your email in order to hit a target Open Rate, as well as the number of delivered emails. Feel free to experiment with […]
Pro Tip: Table of contents can provide additional link options in organic search
By implementing anchor jumps that match a page element with the same ID, you may be able to gain some benefits in search and user experience.
5 essential tips for optimizing your Google Ads Campaigns
Maximize your return, benchmark your potential, and get more results from your ad spend.
VTR Calculator (View-Through Rate)
We have provided a useful online VTR Calculator below to work out your VTR as well as derive the number of impressions and views you would need to get a specific View-Through Rate. Feel free to experiment with different scenarios using our View Through Rate Calculator in order to help you better understand this metric. […]
Email Marketing Glossary
Do you know the difference between a Delivered and an Open? How about CTR vs CTOR? Have you got a single or double opt-in setup? Find out all the jargon used in email marketing by searching through our Email Marketing Glossary. The glossary is being updated all the time. If you think there is anything […]
Display Advertising Guide
Display Advertising is how most of the internet funds itself. Image or video ads shown on websites make most websites free at the point of use. They are also a vital tool in any Digital Marketers’ arsenal. While they don’t have the highest conversion rate, banner ads are a vital part of the digital marketing […]
SMX Overtime: Optimize ranking in AnswerBox and People Also Ask
SEO expert Joe Robledo explains how to assess where you stand and how you can win, with featured snippets.
CPC vs CPM Tester
CPC campaigns are an effective and easy to understand method to drive traffic to a webpage. Once you know where to find clicks, however, CPM campaigns can often become a more cost-effective solution. The trick is finding this tipping point where running a CPM campaign will get you the same/more clicks for less money than […]
Analysis of 250 million SERPs finds no-click story more complex than it appears
Perficient Digital study: snippets are 'click-neutral' and ads steal from no-clicks
Meta descriptions and branding have the most influence on search clickthrough, survey finds
The majority of participants also agreed that rich results improve Google search.
What’s happening with featured snippets?
Questions remain if number one in the SERPs means a featured snippet or a typical organic result. Rank Ranger's Mordy Oberstein breaks down what's been happening recently.
Image search click data dropped by Google Search Console
Between November 14 and 19th, Google said it lost image click data in the Search Console performance reports.
Bing spotted showing domain sources in image carousels
The experimental image carousel shows page title and domain name.
Moz launches Domain Analysis, free tool for SEO metrics
Includes experimental metrics not available in Moz’s paid offerings.
Noticeable drop in reviews showing in Google search results
It has begun, Google is showing fewer review stars in its search results.
CTOR Calculator (Click-To-Open Rate)
We have provided a useful online CTOR Calculator below. You can use it for free to work out your Click-To-Open Rate. You can also use it to derive the number of people needed to click on your email in order to hit a target CTOR, as well as the necessary number of email opens. Feel […]
Now, more than 50% of Google searches end without a click to other content, study finds
Zero-click searches hit an all-time high in June.
Social Media Calculators
Whether you are working out your Engagement Rate on Facebook or your CPV on YouTube, we’ve got a social media calculator for you. Most of these stats are readily available from the social networks’ built-in analytics. However, some (like Instagram engagement rate or Follow Ratio) are really only available here. The below list of calculators […]
Report: Product advertising is driving spend growth in search, social, marketplace
Product ad spend is outpacing overall market growth, according to a Kenshoo report.
Google testing carousel of text ads on mobile
The format has proven successful with Shopping ads, but will users swipe through text ads?
49% of all Google searches are no-click, study finds
However, organic search clicks outnumber paid nearly 12 to 1.
PPC Calculator (Pay Per Click)
Use our handy PPC Calculator below to work out how much you are paying for clicks. You can also derive the number of clicks or ad spend you would need to hit a target PPC. If you want to know how to calculate your PPC, feel free to experiment with our Pay Per Click calculator. […]
Google tests showing weekly site visits in automated ad extension
The extension is further highlighted with a people icon.
How to check why PPC performance changed
Finding why performance of a search advertising campaign changed can be maddeningly difficult but tools like Optmyzr can help.
Younger users rely on snippets and knowledge panel, often don’t click, survey says
Yet 'position zero' doesn't always win says survey, which reveals relatively discerning users.
Google Search Console adds Android app filters to performance report
More ways to slice and dice your Google Search Console performance report is here — from your Android apps and possibly the Google Discover feed.
Bing Ads launches new action extensions to highlight calls-to-action
Actions extensions take a page from display and social media ads with prominent calls-to-action.
SMX Overtime: Evaluating and managing your ad options
PPC expert Sean Murphy offers advice on taking advantage of extra ad space, getting clients onboard with responsive ads and finding untapped click potential.
Patent suggests how CTR, time on page could be used in search rankings (if Google did that sort of thing)
But no, this doesn't confirm Google is using engagement metrics in rankings.
Goodbye green? Google testing black “Ad” label in Search
Google appears to be looking to switch up the way it labels text ads again.
Google’s CTR answer just what you’d expect, and this is why SEOs go bananas
Google has finally sent us an official statement about our question if Google use click through rate for rankings. Sadly the statement will lead to even more confusion and debate.
Google doc rekindles myth that click-through rate affects rankings
Despite repeatedly saying they do not use click data for search ranking purposes, a fresh document triggers confusion around the topic again.
Google Ads bringing click share to Search campaign competitive metrics
The rollout of click share can be seen as a follow up to the position metrics Google introduced last fall as average position has become less useful.
Tips on testing responsive search ads
Are the additional characters or RSAs generating better results or more problems?
Data: Google organic search CTRs decline on desktop, see big drop on phones
Mobile organic clicks on declined roughly 10 points between 2016 and 2018.
Amazon had a record-breaking holiday season, here’s how advertisers managed it
The holiday season brought improved Sponsored Brand ad copy approval times but policy enforcement was fairly inconsistent. However, new feature rollouts should continue to be helpful into the new year.