Google search, network, and YouTube revenue all fell in Q4 2022
Google's Q4 earnings report showed a decline in ad revenue, missing analysts' expectations, due to challenges in the digital advertising market.
Topic: CNBC
Microsoft Bing’s ChatGPT interface spotted in the wild
We know Microsoft Bing is working towards integrating ChatGPT into its search interface.
Sundar Pichai confirms Google is working on AI search feature users can “engage directly with”
In the Google Q4 earnings call, Sundar Pichai confirmed the company's plans to deliver ChatGPT like features.
Google testing new search design with AI answers over organic results
We may have gotten our first preview of at what chatbot-style Google desktop search results will look like later this year
Google Ads turns 22: A look back at the biggest changes and advances in search
A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over.
New Apple ad spots are coming by the end of the year
App developers were notified of the new inventory plans and encouraged to purchase ads, ahead of the actual release date.
Ahrefs reveals its new search engine: Yep
Here's everything we know so far about Yep, the new web search engine created by the Ahrefs team.
How to improve E-A-T for YMYL pages
Learn what type of content Google considers to be "Your Money or Your Life" and where to focus your SEO efforts to improve Expertise, Authoritativeness and Trustworthiness for those pages.
Social media advertising is getting harder; Monday’s daily brief
Plus, the latest jobs in search marketing
Mozilla tests Bing as the default search engine for 1% of users; Tuesday’s daily brief
Plus, ads proliferate in Amazon search results as ad prices surge.
The Search Engine Land mentorships have been announced; Monday’s daily brief
Plus, on the hunt for something new in 2021? New job opps in search
Why it’s important to educate your friends and family about search; Thursday’s daily brief
Plus, data from Google’s July core update and Microsoft Advertising’s new Multimedia Ads.
Why did Google release all these updates together?; Tuesday’s daily brief
And, the search community mourns the loss of Russ Jones.
No more Shopping Ads for digital books; Tuesday’s daily brief
Plus, here’s your guide to auditing for Core Web Vitals
Google released a new algorithm update, it’s not a core update, it’s a product review update; Friday’s daily brief
Also a bit on Google vs SEOs; the adversarial/evolutionary relationship.
Supreme Court sides with Google and why you should advertise at the point of purchase; Tuesday’s daily brief
Plus, Facebook leaks 500 million users' data
Autobots, roll out! Microsoft launches new Automotive Ads beta and FLOC trials begin; Thursday’s daily brief
Plus, Instagram engagement remains flat for brands
Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more
Why Pinterest moved beyond CTR to understand ad engagement Relying on a straight click-through rate metric to understand how ads are resonating has its shortcomings, explained Pinterest engineers in a blog post. Those shortcomings include not accounting for ad position bias, users’ Save or Hide actions and brand awareness objectives. Instead, Pinterest explains, it developed […]
Social Shorts: Snapchat advertiser certifications, YouTube masthead ads go full CPM, more
Facebook Ads bugs unnerve advertisers Last week, more bugs beset a wide number of advertiser accounts and ads, causing temporary ad disapprovals and accounts being disabled. “This is the second widespread bug that we’ve seen impact Facebook campaigns in the last 4 weeks,’ said Zenia Johnson of 3Q Digital. Why we care. Advertiser frustrations over […]
Facebook Q1 earnings: Investors excited about ‘signs of stability’ in ad revenues
Flat is the new growth.
Amid the economic gloom, some hopeful indicators emerge for marketers
Consumer confidence and spending have ticked up as people receive stimulus money and anticipate the lockdowns ending.
Big Amazon affiliate commission rate cuts among latest program changes
Amazon Associates will start to see lower commissions on many popular product categories.
A quick guide to understanding Google’s quality rater guidelines
Jennifer Slegg explains the most important themes for brands.
SearchCap: Google Home is really smart, Google pronounce & Congress
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to create landing pages that convertDec 21, 2018 by Digital Marketing Depot If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every […]
SearchCap: Google Maps personalization, Google AMP report & Google shopping
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s a CDP? Does your company need one?Dec 10, 2018 by Digital Marketing Depot Gartner predicts that the average US adult will own more than six smart devices by 2020, making […]
DuckDuckGo study says Google search personalization perpetuating ‘filter bubble’
Google's response is that significant SERP personalization is 'a myth.'
SearchCap: Google seller ratings, complex SEO & local reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google now shows Seller Ratings by country, changes eligibility requirementsNov 9, 2018 by Ginny Marvin Businesses must have 100 reviews per country to be eligible for Seller Rating. Solving complex SEO […]
Some large search budgets are moving to Amazon, say agency executives
A small survey of agencies found some advertisers are making large moves to Amazon advertising.
SearchCap: Google doesn’t personalize SERPs, don’t fixate on CTR, Google sub-images & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google is right; click-through and conversion rates kinda don’t matter Sep 17, 2018 by Andy Taylor Say what? Turns out you may be focusing on the wrong things if you’re fixated […]
Google admits it’s using very limited personalization in search results
Outside of a searcher's location or immediate context from a prior search, Google doesn't personalize the search results.
Google tests sub-images in search result snippets for sitelinks
SEOs and webmasters may want to look into how to optimize for images that Google may use for sitelinks in mobile search with this new test.
Trump doesn’t like Google news-search results, vows to ‘address’ the situation
He echoes long-standing complaint by conservatives that technology companies are biased against them.
SearchCap: Bing Ads app updated, Google Search Console releases URL tool & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Parsing pages: Is it better to update or remove thin content? Jun 25, 2018 by Kristopher Jones There are three basic strategies for dealing with thin content: update, redirect or noindex. […]
SearchCap: Google Wikipedia prank, Google answers & search pictures
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What do Google and a toddler have in common? Both need to learn good listening skills. Jun 1, 2018 by Dave DaviesContributor and patent explorer Dave Davies reviews a recently-presented paper […]
SearchCap: Google political ads, movie tickets & shopping with dynamic remarketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google voice-enables movie-ticket buying with FandangoMay 4, 2018 by Greg Sterling Enhanced capability is likely a preview of many similar Google Assistant integrations to come. Google rolls out new ID requirements […]
Reports: Fake reviews are a growing problem on Amazon, Google
Facebook is reportedly the source of some of the fake review solicitations.
SearchCap: Twitter in Google search, PPC ad scripts & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Customer Data Strategies & Identity Resolution: Best PracticesApr 16, 2018 by Digital Marketing Depot When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you […]
Report: Amazon in discussions with consumer brands about ads on Alexa [company denies it]
CNBC report says product promotions on Alexa are already being tested.
Analyst: Google’s default search deal worth $3 billion to frenemy Apple
Bernstein analyst says that payments by Google to Apple this year might be worth as much as $3 billion.
Apple reportedly hiring dozens of new mapping experts and engineers
Apple Maps could be the beneficiary of the company's push into augmented reality and "autonomous systems."