Topic: Consumer electronics

Search Arbitrage Accounts For Largest Percentage Of Ads Competing On Brand Trademarks

Brands are often struggling with other advertisers encroaching on their trademark terms in search ads. Sometimes brand trademarks are used by “friendly” advertisers such as resellers, but a study released today from BrandVerity shows that search arbitrage accounts for the majority of branded search competition. The study analyzed how core brand terms of more than […]

Samsung Vs. Apple In PLAs: Advertisers Spent 3X More On IPhone Ads Than Galaxy In Q2

Mobile device advertisers spent $26.4 million on Google product listing ads in Q2, according to new data from AdGooroo, which looked at 339 mobile device-related keywords. Apple iPhone-related keywords accounted for 45 percent of total spend on PLAs and dwarfed spend on Samsung Galaxy-related keywords. Among the 327 advertisers found running Google PLAs on the […]

12 Top Search Trends To Kick Off 12/12/12 Google Zeitgeist

Don’t worry, Google’s year in review for 2012 isn’t that predictable for the once in a lifetime calendar event. On the official Google 2012 Zeitgeist website, you’ll find their biggest list ever published, with a total of 838 lists from 55 countries, covering 1.2 trillion searches done worldwide. Digging in deeper, Google has divided the massive […]

SEO

Mobile Search Strategies For Online Retail

Previously, I took a look at how the travel industry can use mobile SEO in conjunction with desktop-based campaigns to reach customers at two points during their vacation planning: at home while booking the trip, and at the destination while planning their activities. This timing element could be applied to a lot of other industries; […]

Google TV Struggling: Logitech Sees More Returns Than Sales Of Revue Console

Is Google TV testing Larry Page’s patience? With his renewed focus on streamlining Google’s product roster, this news surely isn’t going over well in Mountain View: Logitech has reported that its Logitech Revue console had more units returned than sold in the company’s latest financial quarter (Q1 2012). Ouch. As a result, Logitech says it’ll […]

Does Gilt Sellout Bode Well For Google Chromebooks?

Yesterday members-only site Gilt offered an invitation only one-day sale on a “limited edition” version of the forthcoming Samsung “Series 5” Chromebook — and reportedly sold out of it. The notebook will officially go on sale on June 15th. The model being sold by Gilt was the $499 3G version. The WiFi-only version is $429. […]

Search Engine Land’s Gadget Release Calendar

Wondering when that next tablet or smartphone will be coming out? We do, too! To keep track, here’s a rundown of what we know about particular devices. Devices below are listed roughly in order of release date. I’ll add more items over time. This isn’t a complete list of all coming gadgets out there. Far […]

PPC

Report: Tech/Electronics Q1 Search Ad Spending Surpasses Q4

Search ad spending among tech and electronics companies is way up so far in 2011, so much so that Q1 spending surpassed Q4 levels for the first time. That’s the word from Covario’s Global Search Advertising Spend Analysis, which tracks about $400 million in annual spending around the world. Covario says Q1 spending was up […]

PPC

Covario: Consumer Electronics Marketers Take Q4 Paid Search Boom Overseas

Holiday shopping for consumer electronics is starting earlier than ever in the Americas, according to new research released by Covario, a search marketing agency that works with large global clients such as Intel, Lenovo, Research In Motion and Adobe. Covario found that, among its tech and consumer electronics clients in the Americas, paid search spending […]

Report: Logitech Revue Paused, More Trouble In Google TV Land?

Last Friday a report appeared, citing the usual “anonymous sources,” that asserted Logitech asked one of its suppliers to “temporarily suspend shipments of [its Google TV] Revue set-top boxes for the period from December 2010 to January 2011 waiting for Google to complete updates or to launch a new version of its software for Google […]

November 2010: Search Engine Land’s Most Popular Stories

Below are Search Engine Land’s 10 most popular stories from November 2010: 1) Nicaragua Raids Costa Rica, Blames Google Maps – A Nicaraguan military commander, relying on Google Maps, moved troops into an area near San Juan Lake along the border between his country and Costa Rica. The troops are accused of setting up camp […]

Has Google Missed Its Window For “ChromeBooks”?

At the recent Web 2.0 conference in San Francisco Google CEO Eric Schmidt seemed to suggest that Chrome-based netbooks wouldn’t be available for holiday shopping (or even before the end of the year). A year ago, however, Google said it was aiming for the “holiday season” with the intended release of the first Chrome-powered machines. […]

Boxee Box: My First Day Review & Impressions

As part of my Life With Google TV series, I’ve been looking at other internet-to-TV devices. Previously, I reviewed Roku. Next up? The Boxee Box. If you’re already a fan of the Boxee software service, the device might be worth it. However, it left me underwhelmed. That may improve when Netflix & Hulu Plus support […]

Life With Google TV: My First Day Review & Impressions

Google TV has finally arrived, not just for pre-order but as an actual device you can get in a retail store. And so I did, hitting Best Buy yesterday and walking out with a Sony Blu-ray player that is Google TV-capable. Here are my impressions, after my first day — well, first evening — with […]

Search Dominates Social Media When Shopping Online: Study

A new study about the buying habits of computer and consumer electronics shoppers shows the importance of search to the online shopping process. Search engines, in particular, are relied on much more heavily than social media — but the study also speaks to the importance of on-site search boxes. The report — which can be […]

I Want My GTV: Will Google TV Soar Or Sink?

Notwithstanding the glitches, the demo last week was impressive: the seamless blending of TV and web content, the beautiful UI, the smooth search and browse capabilities. Now, a few days after the heady discussion and CEO briefings at Google’s I/O developer conference, we can reflect a bit on what the outlook might be for this […]

Putting The Google Phone (Nexus One) Into Some Perspective

As everyone knows by now the weekend saw an explosion of interest, speculation and posting around the “Nexus One,” the so-called “Google Phone” predicted first in an article by TheStreet in October and then further exposed by TechCrunch. I wrote two posts this weekend as the story evolved:

Reflections On Chrome OS From A Consumer Perspective

Google hosted something of a formal “status update” on Chrome the operating system in Mountain View on Thursday. There we discovered the company is open-sourcing the code. We also found out it’s intended as a netbook OS (for now) and that Google is working with several hardware partners to create a better netbook experience (full-sized […]

Obama Praises Twitter, Google & Facebook — But Not Microsoft’s Xbox

Does today’s speech from President Barack Obama to school children across the United States need any more controversy? Having listened to it, I personally can’t see many parents objecting. But I could see one tech company not happy: Microsoft. Competitors like Google got called out as “good” things to aspire to while a Microsoft’s Xbox […]