SearchCap: The Day In Search, November 27, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Keyword Planner Now Shows Trademarked Terms At some point recently, Google started to indicate terms that are trademarked in the Keyword Planner with the TM mark. Dan Shure of Evolving […]

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scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Google Keyword Planner Now Shows Trademarked Terms

    At some point recently, Google started to indicate terms that are trademarked in the Keyword Planner with the TM mark. Dan Shure of Evolving SEO tweeted about the new feature, noting that McDonald’s “I’m Lovin’ It” tagline is not marked as trademarked while Staples’ “The Easy Button” is marked as such. (Burger King’s “Have It […]

  • The Brave New World of SEO: Beyond Websites

    We hear it regularly – the death knell tolling for SEO. In the past several years, we’ve been bombarded by a barrage of change in organic search, from Penguin to Panda to Hummingbird, from inbound link penalties to [not provided]. Let’s face it: the only constant in search is change. But I propose that SEO isn’t […]

  • 3 Ways AdWords Scripts Will Make Your Holidays Merrier

    The holidays are officially upon us, and if you’re reading this, I must give thanks to you for your time. When I still worked at Google, this was the time of year when new product launches came to a crawl since most advertisers were too busy to deal with change, and only the most persistent […]

  • How To Run A Successful B2B Social Media Marketing Campaign

    Many marketers think of social media in the context of B2C companies: after all, 4 in 10 consumers buy products that they’ve favorited, liked, tweeted or pinned on various social networks. Yet, according to a recent study from MarketingProfs, 87% of B2B marketers use social media platforms in their content marketing efforts. In fact, of […]

  • Google Adds Big Change To Display Bidding: Pay By Viewable Impression In AdWords

    In a significant move, Google rolled out CPM bidding by viewable impression in AdWords this week. Advertisers will only be charged for ad impressions that can actually be viewed in-screen by users, rather than on the traditional served impression basis. New reporting metrics are also available, all powered by Google’s viewability measurement solution, Active View, […]

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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