SEO Ranking Factors in 2017: What’s Important and What’s Not
What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for putting this data into action.
Topic: CSS
Visually understanding your site structure and external link weight impact
Looking for insights not easily gleaned through spreadsheets and raw data? Columnist Dave Davies explains how to use Gephi, a data visualization tool, to create a visual representation of your site structure with regard to inbound link strength.
How long does it take to deindex low-quality or thin content published by accident? [case study]
Is mistakenly published content impacting your site's SEO performance? Columnist Glenn Gabe shares a case study detailing how to fix this issue -- and how long it may take to resolve once fixed.
SearchCap: Bing Ads quality policy and conversion changes, Apple search ads & technical SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 ways to balance technical & non-technical SEOAug 8, 2017 by Jim Yu Though tactics and strategies differ greatly for technical and non-technical SEOs, columnist Jim Yu believes it’s critical that […]
Google’s mobile-first index likely not coming until 2018 at earliest
At SMX Advanced, Gary Illyes says Google will "communicate a lot" before rolling out the mobile-first index.
SearchCap: AMP, YP SEO product & PPC budgeting
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO productJun 9, 2017 by Greg Sterling Company says program resulted in a page one ranking on Google […]
Online Advertising Glossary
Welcome to our Online Advertising Glossary. Use it to cut through the jargon (and keep ahead of the competition).
SearchCap: Google I/O news, Google ‘Buy Button’ program & today’s Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant comes to iPhone, adds alerts, hands-free calling & more May 17, 2017 by Matt McGee Google’s virtual assistant gains a number of new features and expands to Apple’s iPhone […]
Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems
Columnist Glenn Gabe demonstrates why discovering how Googlebot sees your desktop and mobile content is essential to any good SEO audit.
9 easy-to-miss crawl reports in Screaming Frog and DeepCrawl that pack serious SEO punch
Troubleshooting SEO issues on a site or performing a technical SEO audit? If so, columnist Glenn Gabe recommends some powerful but little-known reports in two popular crawling tools.
SearchCap: Bing Solar System, Google AdWords Editor Update & AP Elections
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Latest AdWords Editor Update Supports Callout Extensions, Video Campaigns, HTML5 AdsMar 1, 2016 by Ginny Marvin The new version is now available. The Associated Press Partners With Google & Twitter To […]
Google Updates The General Guidelines Section Of Their Webmaster Guidelines
Google has made significant changes to the content on their Webmaster Guidelines documentation.
Yandex, Russian-Based Search Engine, Adds Mobile-Friendly Label To Search Results
Yandex is the third search engine to add the mobile-friendly label to their mobile search results and release a testing tool.
SearchCap: Google Ranks App Only Content, Bing App Refresh & Yandex Chews JavaScript
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Expands App Indexing To Find & Stream App-Only ContentNov 18, 2015 by Barry Schwartz Google is now experimenting with nine Android apps to surface their app only content in the […]
Yandex, The Popular Russian Search Engine, Begins Crawling JavaScript & CSS
Yandex warns webmasters to not block their JavaScript and CSS files because they are starting to crawl those resources for indexing.
New: Google Search Console Fetch & Render Shows Severity Of Blocked Resources
Google added a new feature to the blocked resources report in the fetch and render tool within the Google Search Console.
Google Has Discontinued Its Support For Its AJAX Crawling Scheme
After several months of hinting, Google has finally confirmed they have discontinued their AJAX crawling scheme. Don't worry, Google will still index your AJAX site.
Irony Alert: Could Alphabet’s Hidden Link To Hooli Get It Banned In Google?
If you know where to look or click, there's a hidden link from Alphabet to Hooli, the fictional tech company in HBO's Silicon Valley comedy. But hidden links are a no-no with Google's search guidelines.
SearchCap: Google AdWords Play Store, Quality Score Update & Bing Ads Windows 10
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: With Windows 10, Bing Ads Anticipates 10 To 15 Percent More Search Volume By September High hopes for Windows 10 to deliver search volume now that Bing and Cortana are built […]
SearchCap: GoogleBot Blocked, Bing SSL & AdWords Dynamic Search Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Overhaul Of Dynamic Search Ads Now Live Globally With Category Targeting Advertisers can now target ads by product categories suggested for their websites with DSA. Google Shows A Store’s Busy […]
Google Search Console Warnings Issued For Blocking JavaScript & CSS
Google sends mass notifications warning that blocking CSS or Javascript can result in suboptimal rankings.
Bing Will Roll Out Their Mobile Friendly Ranking Algorithm In The Upcoming Months
Following Google's lead, Bing announces they will launch a mobile friendly algorithm, but this one won't be any Mobilegeddon.
Moz Open Site Explorer Adds Spam Analysis For Risky Links
Popular SEO tool software company, Moz, launched a spam analysis feature within their link analysis toolset.
SearchCap: Google FireFox Notice, AdWords Speeds Up Data, Cortana On iOS & Android
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Tests New “Favorites” Feature That Lets Users Bookmark Images Still in beta, the new feature is available only for users signed in to their accounts on a desktop. AdWords Search […]
Google Webmaster Tools Adds Blocked Resources Report & Updates Fetch & Render Tool
Google adds a report that shows you which resources you're blocking GoogleBot from by host name and updates the fetch & render tool.
SearchCap: Google Search Queries, Mobile Snippets & Bing Ads Lag
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Reduces Campaign Reporting Lag To 1 Hour Impression and click performance data is now delivered much faster. Thanksgiving Drove Retailers’ Highest Paid Search Revenue Gains Of The Holiday Season […]
Google Mobile Search Descriptions Now Say If You’re Blocking Google
Yet another reason not to block JavaScript, CSS, etc from Google. It may negatively impact your snippet in the mobile search results now.
SearchCap: Google Knowledge Graph Gets Social, Scrollable Google Answers & Google News Suggested Stories
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 20 Ways B2B SEOs Can Leverage Schema.org Markup Structured data markup can improve search visibility, yet few websites use it. Columnist Derek Edmond provides tips for B2B marketers on how to […]
SearchCap: App Extensions Coming To Bing Ads, Apple’s Search Ambitions & How To Win At SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: App Extensions Coming To Bing Ads App extensions will be available to advertisers on Bing Ads starting next spring. Timed to coincide with the removal of explicit mobile OS targeting, app […]
Apple Webcrawler: More Potential Evidence Of Search Ambitions
Apple Insider reports on the discovery of a web-crawling bot originating from Apple’s servers. It was first “outed” by developer Jan Moesen. This is what Moesen saw: Moesen reports that the bot is only crawling HTML, “not the CSS, JavaScript or image files.” Then he asks whether this is an “official Apple project” or just “someone crawling the web […]
Bing Adds New Crawlers To Support Non-Responsive Mobile Designs
Bing announced a new set of mobile crawlers with Bingbot Mobile User Agents to better support and recognize mobile websites that are not responsively designed. Lee Xiong from the Bing Crawl team explained Bing has designed these new crawlers to “probe websites with a number of new crawlers with the aim to give us the best […]
SearchCap: Bing Emoji, Google Webmaster Guidelines & Gmail Messages In Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Now Lets You Search By Emoji Want to search for something using popular emoji characters? Microsoft’s Bing search engine now supports this. Bing announced the news in a post today, […]
Google Webmaster Guidelines Updated To Warn About Blocking CSS & JavaScript Files
Google announced they’ve updated their webmaster guidelines to specifically note that blocking your CSS or JavaScript files may have a negative impact on your indexing and search rankings in Google. Pierre Far, Google’s Webmaster Trends Analyst, said the “new guideline specifies that you should allow Googlebot access to the JavaScript, CSS, and image files that […]
Google May Add Mobile User Experience To Its Ranking Algorithm
At Search Marketing Expo East, Google engineer Gary Illyes talked a lot about user experience and how webmasters really need to focus on that. Over the past week or so, I asked Google about this and tried to understand why Google stressed this point so much at the event. Google told us in a statement: […]
Up Close @ SMX: Making Mobile SEO Perform For You – Design, Approach & Speed
Mobile SEO differs from desktop and its importance its growing rapidly.
SearchCap: eBay Paid Search Ads Ineffective, Content Quality & Google My Business
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: eBay’s “Paid Search Is Ineffective” Study Gains Buzz And Skeptics, Again By claiming that paid search is largely “ineffective,” eBay has attracted a lot of attention and buzz with media outlets […]
SearchCap: Canada Orders Google Content Removals, Amazon Fire Phone & Bing Ads Landscape Estimator
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Product Feed Specs Going Live Sept. 30, Including A Mobile Landing Page Attribute If you’re running Google Product Listing Ads, it’s time to revisit your feed. Google has updated […]
Google Webmaster Tools Adds Fetch & Render By Device Type
Google has announced they have added a new feature to the Fetch as Googlebot tool in Google Webmaster Tools. Now, you can see how Googlebot renders the page. Instead of using the Fetch as Googlebot to just see an output of code and HTML, Google will show a visual representation of what Googlebot sees. It […]