This day in search marketing history: January 10
Google launches Search Plus Your World, plus: subtopics ranking, Google Ads custom dimensions, links within widgets and more.
Google’s results got more personal with Search Plus Your World
In 2012, Google’s search results were radically transformed as a new “Search Plus Your World” format began rolling out.
Google started mixing together content from the web with content that had been shared with you privately into a single set of listings.
Search Plus Your World didn’t cover content on Facebook, Twitter, or any social networks where content could be shared to a more limited audience. Really, “Search Plus Your World” was best described as “Search Plus Google+”
Twitter was quick to express concerns, stating that Search Plus Your World was “bad for people, publishers, news organizations and Twitter users.”
Read all about it in: Google’s Results Get More Personal With “Search Plus Your World” and follow-up article Search Engines Should Be Like Santa From “Miracle On 34th Street”.
Also on this day
2022: It let advertisers review and delete policy-violating ads across accounts.
2021: Google subtopics ranking was meant to help deliver search results with a greater diversity of content when searching for something broad.
2020: Advertisers could group and report on campaigns with a hierarchical structure to see performance by business category or marketing strategy.
2020: The company was also starting to make its new on-site search product Microsoft Bing for Commerce available to retailers.
2020: Yelp introduced a new category of consumer alerts intended to flag businesses “that may have received reviews from deceptive review rings.”
2019: Google was making, on average, more than 200 changes to its 7,000 internal websites on a daily basis.
2019: An unconfirmed Google update? Especially around Jan. 5, 6 and 9, the SEO community was discussing both positive and negative ranking changes.
2019: The top legal advisor for the European Court of Justice has recommended that delisting under RTBF not extend outside the EU.
2018: The PageSpeed Insights tool was updated to use data from the Chrome user experience report, which meant the tool was using metrics from real-world Chrome users.
2018: Review extensions stopped showing later in the month and would be deleted entirely in AdWords accounts in February.
2017: Shortcuts to widgets for Weather, Nearby Restaurants, My Events and more began appearing at top of Google Now home screen.
2016: It was the biggest lottery drawing in U.S. history, and neither Google nor Bing showed searchers the winning numbers. Here’s who did.
2014: A small but significant update to the Google Webmaster Guidelines link schemes page: the page now specified the exact type of links that were not allowed within widgets, as opposed to saying any links.
2014: More than a billion queries were performed on the search engine during 2013.
2014: The Berlin square Theodor Heuss Platz was briefly renamed “Adolf Hitler Platz” on Google Maps.
2014: A Virginia state court of appeal ruled that Yelp must disclose the real identities of seven individuals who posted anonymous, critical reviews of an Alexandria, Virginia carpet cleaning business.
2014: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
2013: Mobile devices accounted for less than 20% of total paid search budgets – and in Q4, tablet metrics grew dramatically faster than those for smartphones.
2013: Foundem was seeking damages for revenue lost as a result of Google’s “anti-competitive conduct.”
2013: While saying he’s “still investigating,” the head of the European Union’s antitrust regulatory body said he was convinced that Google was “diverting traffic” and that it will be forced to change its results.
2012: David Mihm published A Brief History of Google Places, which documented everything from 2004 (when Google launched what was then called “Google Local”) up to the Google Places era of 2012.
2012: Google was at 65.9%; Bing at 15.1%; Yahoo at 14.5%
2012: the Iranian government was looking to form a “national internet” under state control.
2011: This deal was about getting more product data directly from their sources and expanding the number of specific attributes or features exposed to consumers
2011: Where he would focus on new products and user experiences associated with “mobile, local, and social information.”
2011: Of the voters asked if there was “a need for government regulation of the way that search engines select the recommendations they provide,” only 11% said yes while 12% were not sure.
2011: Google was using a 15-year “preferential use” limit, but a report called for the limit to be cut to seven years.
2011: Spoiler alert: Google Goggles was not the death of Sudoku.
2011: Google and Hulu were still working out a partnership deal.
2008: The average salary fell in the $60,000-$70,000 range and experience was a factor in how much search marketers earned.
2008: Traffic to Mapquest was remained flat year on year and was down 20% in the past 6 months. Meanwhile, Google Maps traffic was up 135% year on year and was up 7% in the past 6 months.”
2008: Do successful search companies have to have CEOs or top execs who “grew up” from the search product side? A look at the major players and where those in charge came from.
2008: Real or fake? What is real: Google had removed ASCII ads shortly after they went live, due to content issues.
2008: Zillow had home valuation estimates for almost 90% of all homes in the U.S.
2008: 48% of internet users said they had visited a video-sharing site (e.g., YouTube) – growth of more than 45% year on year.
2007: The latest junk on Google Blog Search.
2007: Probably not. Also, a review of Google’s policies and how they came to be.
2007: Having your own domain name for your feeds was incredibly easy and cheap to do via FeedBurner.
2007: The folks behind new search engine Cranky.com thought they had just what you needed to avoid search rage and information overload.
2007: Could Google dictate that public domain books that it has scanned and distributed on the web really be subject to restrictions on non-commercial work?
2007: Microsoft announced that it will integrate more than 400,000 square miles of U.S. aerial imagery into Virtual Earth
2007: Looking at the top stories and what made them pop.
From Search Marketing Expo (SMX)
- 3 ways to check technical SEO health issues on your website
- SMX Overtime: Managing Google My Business profiles, reviews and more
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
- 2019: 7 things you might not know about Google My Business categories by Joy Hawkins
- 2018: Looking back at 2018 in search: A time traveler’s year in review by Dave Davies
- 2018: YouTube SEO 101: Get started optimizing video by Stephan Spencer
- 2017: The flexibility requirement for SEO agencies by Casie Gillette
- 2017: Why SEO & lousy content don’t mix by Ryan Shelley
- 2014: Secrets Of Successful Enterprise SEO Part 2: Building A Winning Team by Mitul Gandhi
- 2014: WMT: Google Gets Personal With SEOs? by Benjamin Spiegel
- 2013: 28 Revealing Questions To Ask When Reviewing Last Year’s SEM Performance by George Michie
- 2013: The New SEO Professional: Master Of Both Left & Right Brain by Nathan Safran
- 2012: Will Yahoo Remain A Global Player Under Scott Thompson? by Andy Atkins-Krüger
- 2012: Link For The Real World, Not Just Your Site by Julie Joyce
- 2012: How To Improve Site Credibility Through Search & Social Media by Jordan Kasteler
- 2011: My Search Marketing New Year’s Resolutions, 2011 Edition by David Roth
- 2011: 5 Tips To Get Your Local Business Online In 2011 by Stephanie Hobbs
- 2008: Understanding Search Usability – Part 2 by Shari Thurow
- 2008: When Small Businesses Shouldn’t Act Like A Small Business by Stoney deGeyter
- 2007: The Social Side Of Trustrank by Bill Slawski
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