Google Ads introduces channel prioritization and budget allocation controls
Google Ads is introducing new channel prioritization and budget allocation controls, giving advertisers more flexibility over campaign spending.
Google Ads is introducing new channel prioritization and budget allocation controls, giving advertisers more flexibility over campaign spending.
A new Google job opening hints that Google Discover may change from being a feed of content to a personal concierge.
Robby Stein from Google said "we're experimenting with a new way to make exploring a topic and discovering related web content easier in Discover."
Good news for publishers, you can manage multiple profiles from one login.
Google can limit ad serving without disapproving your ads. Learn what puts accounts at risk, how to spot a limitation, and how to appeal.
After a few months of slowing rolling out these features, everyone should soon have access to them.
New inventory and AI-powered creative come with trade-offs. See which controls and capabilities change in Demand Gen.
A single Google Careers listing sheds rare light on Discover's recommendation system, reinforcing research into candidate selection and user affinity.
Google is testing new Performance Max controls that let advertisers influence which channels the algorithm prioritizes.
Discover the 20 top social media platforms with key stats and tips to choose the best channels for your brand's growth.
Google said this helps you customize your Discover feed "with content that genuinely matches what you care about right now."
See how query data can reveal content gaps, guide creator partnerships, compare formats, and shape what you create next.
PPC’s expanding role brings creative strategy, customer psychology, and full-journey measurement into the performance marketer’s job.
Google’s shift to automated language matching removes a manual Search targeting control, leaving advertisers with less control
UGC platforms out-cite review sites at every stage of the buyer journey. Here’s what you need to know about organic authority multiplication.
Google is introducing new qualification criteria based on trust signals, verification and account history.
A six-month case study reveals what helped a new publication earn visibility in Google Search, AI Overviews, Google News, and Top Stories.
Liquid content gives publishers more ways to package, distribute, personalize, and monetize journalism as audience habits shift.
AI search grew, token spending surged, software stocks fell, and publishers lost traffic. Here’s what H1 2026 revealed about AI’s impact.
Plus, Google released new help documentation on how to analyze the social and video data.
See how personalized AI search uses entities, context, and multimodal signals to influence discovery beyond traditional rankings.
Search often gets credit for demand created upstream. Learn how to measure the halo effect before shifting budget between channels.
Find hidden patterns, classify search intent, spot trends, and prioritize SEO opportunities without digging through thousands of queries.
See how precise messaging helps cut wasted spend, attract better prospects and give ad algorithms cleaner signals to optimize.
Reduce overlap between Google and Meta with a four-step framework that uses brand exclusions, audience exclusions, and Customer Match data.
The update now lets brands use retailer data to reach high-intent shoppers across YouTube, Discover and Gmail.
Three months of feeds reveal how trends, news, video, and ads flow through pipelines — and why some content gets broadcast-level visibility.
For the past day or so, there was a way to see how Google Discover was performing over desktop and mobile - but Google disabled that this morning.
Google removed the adult-theme and artificial freshening sections and added a number of deceptive practices sections.
Google identified and fixed its technical difficulties with serving, but it may have impacted news publisher traffic.
Google expands visually immersive ad formats across YouTube, Discover, and Gmail, including new YouTube Shorts ad formats.
This was a reporting bug on October 23rd and did not impact the actual search results.
The issue, which affected the serving of ads on YouTube, has been resolved.
Google has not yet announced the addition of these new manual actions but they are all visible in the help documents.
Google keeps finding more places to show Shopping ads as merchants prioritize them ads over text ads.
As expected, Google has formally announced the first rollout of Google Wallet — the company’s first official entry into the growing mobile payments space. But Wallet is only taking a baby step today. Google says the app is only being made available to Sprint Nexus S 4G phones, and users will be able to pay […]