The push layer returns: Why ‘publish and wait’ is half a strategy
See how AI systems process content through five entry modes — and why relying on crawling alone limits visibility, speed, and revenue
Topic: DMOZ
Types of backlinks explained: How to drive SEO, traffic, and authority
Understanding which types of backlinks are most valuable to your domain will help you develop the right content and target audiences.
SEO in an AI-powered world: What changed in just a year
What does SEO look like when AI tools become the first stop, not the last resort? A look at what’s changed – and what hasn’t.
Why website content won’t boost your Google Maps keyword rankings
Blogging won't improve your Google Maps rankings. Find out why this SEO myth persists and what strategies actually move the needle.
Navigating the AI wars: Winning SEO strategies for brands
See how AI is changing our quest for information, the key players in the AI wars and the attributes that will define the future of search.
This day in search marketing history: March 17
Google AdWords further dilutes exact match, plus: DMOZ officially closes, Matt Cutts hints at HTTPS ranking signal and more.
This day in search marketing history: February 28
R.I.P., DMOZ, plus: Multifaceted featured snippets, Google's non-answer on CTR, voice search ranking factors and more.
Restaurant app Tobiko goes old school by shunning user reviews
The app represents a return to the simplicity of expert reviews.
SearchCap: Google ends ODP description, EU fines Google & local best practices
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Business profile and review best practices from TripAdvisor and YelpJun 2, 2017 by Greg Sterling Businesses that complete their profiles see 5x the customer leads each month. Gilbert Baker Google doodle […]
Google officially stops using DMOZ for source of search results snippets
With that, you no longer need to worry about using the NOODP directive to prevent Google from using your DMOZ description.
SearchCap: Google Posts expands, technical audits & site search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Are technical and content audits still relevant?Mar 22, 2017 by David Freeman SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the […]
SearchCap: DMOZ officially closes, Google dilutes Exact Match in AdWords & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Your playbook for click-to-call paid search is here Mar 20, 2017 by Digital Marketing Depot Consumers now click on “Call” buttons from search ads and landing pages by the billions. To […]
DMOZ has officially closed after nearly 19 years of humans trying to organize the web
The closure marks the final end of a chapter of humans trying to organize the web.
SearchCap: Google Assistant, AdWords ad labels & knowledge graph
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant might take weeks to reach your Android phoneMar 3, 2017 by Danny Sullivan Google Assistant is officially available for my Android phones this week, but the rollout will take […]
SearchCap: DMOZ shutting, AdWords price extensions expands & Bing Ads editor for Mac
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Editor for Mac is now available to everyoneMar 1, 2017 by Ginny Marvin The highly requested desktop tool is now out of beta. The value of search across the […]
RIP DMOZ: The Open Directory Project is closing
As of March 14, DMOZ will no longer be available.
SearchCap: Google time filters, local search reporting & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google is removing the custom date range search filter for mobile usersJun 17, 2016 by Barry Schwartz Mobile searchers on Google will no longer be able to use the custom date […]
SearchCap: Google on Crooked Hillary, AdWords with Salesforce & Google mobile tests
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says it’s not deliberately filtering “Crooked Hillary” suggested search to favor ClintonJun 4, 2016 by Danny Sullivan Google offers an autocomplete suggestion of “Lying Ted” for “lying” but fails to […]
SearchCap: Google warning to bloggers, SEO success, audits & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to bloggers: Disclose & nofollow links when reviewing gifted productsMar 11, 2016 by Barry Schwartz Google issues new best practices to bloggers who receive free products. Is Google about to […]
SearchCap: Google AdWords Major Change, Cross Channel Search & PPC Keywords
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: FAQ: All About The Changes To Google’s Ad Layout On Desktop Search ResultsFeb 22, 2016 by Ginny Marvin A look at what is changing and what is not on Google desktop […]
SearchCap: Brands Still Confounded By Local Search, Bing Adds Amber Alerts & Local SEO In 2015
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Despite Documented Performance Lift Brands Still Confounded By Local Search Remarkably there are still marketers out there that don’t “get” local search or why marketing campaigns should be localized. There are […]
Search In Pics: Google Hanukkah, DMOZ Mozzie & Google’s Double Rainbow
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
SearchCap: comScore Search Rankings, Google Rubik’s Cube & Doodle Equality
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Results Snippet Overlay Descriptions May Use DMOZ Description About a year ago, Google introduced a new feature in the search results that give you quick overlays on the search […]
Google Search Results Snippet Overlay Descriptions May Use DMOZ Description
About a year ago, Google introduced a new feature in the search results that give you quick overlays on the search result so that you can learn more about the site you are about to click on before you click on it. Early on, the results of the data in the snippet came from Wikipedia […]
Google’s Matt Cutts: Why Google Will Ignore Your Page Title Tag & Write Its Own
Google’s Matt Cutts posted a video answer on the question about why and when Google will ignore your title tag and use something else for the snippet title in the search results. Matt explains in the video that Google really wants the title of the snippets to match on some level the query of the […]
SearchCap: The Day In Search, April 1, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Releases Targeting Updates For Bing Ads Express Bing Ads today announced several updates for its small business solution, Bing Ads Express. This is the first big series of updates […]
What The Government Shutdown Means For .gov SEO
As part of the US government shut down, many .gov sites have also shut down, replaced by messages like this: “Due to the lapse in federal government funding, this website is not available. We sincerely regret this inconvenience.” But one day, the government will start up again and government agencies will once again focus on ensuring […]
SearchCap: The Day In Search, September 9, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Adds Automatic Authorship With Google+ Sign In Google announced an even easier way to get your picture into the Google search results by adding automatic author attribution through Google+ signin. […]
Seven Mobile SEO Myths Exposed
Not too long ago, the article Mobile SEO is a Myth got a lot of people fired up about the foolish notion that mobile SEO is a construct developed by salesmen to sell more SEO services. I responded in the comments to the author’s points, and have addressed this point in multiple articles over the years, so […]
Link Building Tool Review: SEO Book
For many search marketers, SEO Book is a legend. Founded by (another legend) Aaron Wall in 2003, SEO Book now includes Aaron’s wife Giovanna Villanueva, Peter Da Vanzo, and Eric Covino. Membership works out to around $10 a day ($300 a month) and includes over 100 custom training modules, a private forum, exclusive members-only tools, and […]
SearchCap: The Day In Search, November 14, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO Best Practices For HTML5: Truths, Half-Truths & Outright Lies During a panel at SMX Advanced 2011 in Seattle, I remember hearing a question about Schema.org tags. More specifically, I remember […]
Bing Launches “Editors’ Picks”
Bing has launched a new section named Editors’ Picks. Bing Editor’s Picks is a collection of web pages grouped into topics, much like a web directory. Yes, Bing Editor’s picks is basically a limited version of the Yahoo Directory or Open Directory Project. They let you browse the categories and view sites that Bing editors […]
SearchCap: The Day In Search, October 10, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Rolls Out Another New Deals Product Bing has put considerable effort in the past several months into building out its deals content. First Bing introduced third party deals via its […]
Linking Oddities That Ripley Would Like
Ahhh, the strangeness that is links. This week’s column will hopefully spark some questions, answer a few others, and also point out some weird linking related phenomena, beginning with two examples: If this search is correct, Google indexes a little over (Use Dr. Evil voice) 1 billion pages from the Yahoo.com family of domains. But, […]
SearchCap: The Day In Search, August 23, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Blind Social Sharing & Its Effect On Personal Credibility Social media may seem like ‘information overload’ for some, especially since there are now thousands of tweets sent per second and millions […]
21 Essential SEO Tips & Techniques
Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot […]
A Link Building Blueprint: Utility Linking
Almost every SEO I know spent the better part of last week discussing recent changes Google made to its ranking algorithm. This update hit some webmasters hard while others went unscathed, and results still seem to be settling out. Nothing I’m working on was impacted (knock wood) probably because I tend to use a wide […]
SearchCap: The Day In Search, February 10, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Results Get Localized & Personalized The idea of “normal” search results died a little more today, as Bing has begun delivering personalized listings depending on a searcher’s location or past […]
A Link Building Blueprint: The Foundation
Over the next several months, I plan to use my column here at Link Week to lay out a link building blueprint you can use as a guide in your linking efforts. We’ll start with foundational tactics and some of the side opportunities they offer, and keep going into the more detailed “advanced” techniques toward the end. If you […]