Crowd Marketing: Fears, perks and a comprehensive Guide
“Crowd marketing is spam. It is dangerous. It does not really work. Is crowd marketing even SEO?” Erik Ivanov, a Co-Founder of Natural Links, shares his own experience in crowd marketing.
Topic: Domain authority
SEO myth-busting: What is not a Google search ranking factor
Google has said it doesn't use these signals to inform where your site ranks in organic search results.
The pillars of successful link building
Create linkable assets and identify relevant opportunities to reach a wider audience.
Moz launches Domain Analysis, free tool for SEO metrics
Includes experimental metrics not available in Moz’s paid offerings.
Video: Russ Jones from Moz on Domain Authority & the community reaction
We had fun chatting about what is going on at Moz with Russ Jones, the principal search scientist at Moz.
The line between subdomain leasing and alternative revenue strategy
How search engines handle subdomain leasing may carry implications for all businesses.
SEOs beware: Link builders are back with bogus Domain Authority pitches
Stop optimizing for Domain Authority; it has no impact on Google rankings.
Moz on Domain Authority 2.0: How SEOs should (and shouldn’t) use it
A conversation with Moz's Russ Jones about what's changed.
SearchCap: Local SEO survey, Moz domain authority and GOOG earnings
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 takeaways from Google’s Q4 2018 earnings for search marketersFeb 5, 2019 by Ginny Marvin Google executives discussed search experience, campaign, device and performance updates on Monday’s earnings call. Moz upgrades […]
Moz upgrades controversial ‘domain authority’ metric
The company says it has made a lot of improvements, but SEOs still struggle with this hot-button metric.
Ask an SMXpert: Link prospecting and helpful tools to manage outreach
Content-led link building expert Paddy Moogan offers some practical tips on driving inbound links and collaboration tools to manage outreach campaigns.
Study: 11 voice search ranking factors analyzed
Some of the findings confirm and some upend conventional wisdom.
SearchCap: EU to fine Google, SEO reputation & PPC planning
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EU sources say $1.17 billion antitrust fine against Google coming in weeksJun 16, 2017 by Greg Sterling Shopping search penalty is the first of three potential fines against the company. SEO: […]
Beyond authority: guiding metrics for lasting links
Aside from technical metrics related to web page authority, what factors should be used to inform your link building efforts? Columnist Andrew Dennis shares his ideas and those of other industry experts.
How To Marry Keywords & Compelling Content: In-Depth & Step By Step
Columnist Tom Demers provides a guide to incorporating valuable SEO keywords into compelling content that will get linked to, get shared, and be able to rank for your target terms.
When Disavowing Links At The Domain Level, Don’t Let Your Machete Turn Into A Guillotine
We SEOs can sometimes get a bit overzealous when disavowing links. Columnist Glenn Gabe outlines his process for carefully reviewing your disavow file to ensure that strong domains haven't been added in error.
Study: Google Now Displays Rich Answers For 19.45% Of Queries
Rich answers are now displaying for targeted queries at a rate of 19.45% for targeted queries, according to a new study by Stone Temple Consulting.
Moz Local Ranking Factors 2014 Study Shows Mostly The Same Formula
Moz has announced the release of their annual local ranking factors study. The study shows that for the most part, the signals and factors according to their large panel of experts, has not changed much year over year. David Mihm from Moz said the biggest takeaways he noticed were: (1) Behavioral signals such as click […]
Up Close @SMX Advanced: The Periodic Table Of SEO Elements
This SEO ranking factors session has become a much-anticipated tradition at SMX Advanced, as the substantial early morning crowd in attendance this year testified. Each year, a panel of SEO data experts present their up-to-date findings, test results, and best guesses as to what factors are primary in Google’s ranking algorithm. There are always surprises, […]
SearchCap: The Day In Search, January 14, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelp Turns Up The Heat: 285 Consumer Alerts Issued Over Fake Reviews It’s been almost a year and a half since Yelp began issuing Consumer Alerts when a business on its […]
Local SEOs Analyze Current Google Ranking Factors
Although the local search landscape has changed pretty significantly, the fundamental elements of ranking well in Google’s local search results haven’t strayed dramatically from past years. That’s one of the main takeaways from the 2012 Local Search Ranking Factors report that’s just out today. Organized (as always) by David Mihm, this year’s survey includes contributions […]
SearchCap: The Day In Search, November 25, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google+ Is Slowly Invading Google’s Main Search Results Google+ content is slowly — but very surely — expanding its footprint inside of Google.com’s main search results. The latest integration comes via […]
Link Building Tool Review: SEOmoz PRO
Second in our review series are the link building tools from SEOmoz Pro; I was excited to review this tool set since it’s not one I use. Let’s start with a quick overview of what’s in the program and then focus on the link building tools. SEOmoz PRO SEOmoz PRO is a set of “software, tools and resources to maximize […]
Intervention & Rehab Time: How To Break The Paid Link Habit
So you have finally made the decision to get off of the paid links crack and go straight. Do you go cold turkey? Do you take this in stages? There are great questions and the ones I will take on in today’s post. There are two major reasons why you should make this switch, one […]
SearchCap: The Day In Search, February 2, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “Inkbait”: A Case Study In Linkability In the world of search engine optimization (SEO), the tactic known as “linkbait” is one of the few link building tactics the search engines embrace, […]
The Day After: Looking At How Well Knol Pages Rank On Google
We’ve been assured that just because content sits on Google’s Knol site, it won’t gain any ranking authority from being part of the Knol domain. OK, so a day after Knol has launched, how’s that holding up? I found 1/3 of the pages listed on the Knol home page that I tested ranked in the […]
SearchCap: The Day In Search, May 6, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web
Links & SEO: The Huge Link Value Factors Survey
Wiep Knol has surveyed 17 well-known and respected SEOs in the industry all about links. His survey asked questions exclusively about links and the value they had on search rankings. There were about 40 factors included in this survey. You can find the full survey results over here, but if you prefer to download a […]