SearchCap: The Day In Search, June 28, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Yahoo Rolls Out Search Alerts For Web Search, Images & Video According to the Yahoo Search Tumblr blog, Yahoo Search Alerts for Web Search, Images and Video launched today. In the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Yahoo Rolls Out Search Alerts For Web Search, Images & Video
According to the Yahoo Search Tumblr blog, Yahoo Search Alerts for Web Search, Images and Video launched today. In the same way users can receive alerts for News, Fantasy Sports, Horoscopes, Stocks, Travel Destinations and Weather, the new Yahoo Search Alerts send users email notifications whenever web content, images or videos are posted online related […]
- New Review Extensions In Google AdWords: What You Need To Know
Just yesterday, Google announced the beta release of AdWords Review Extensions, which allow advertisers to include blurbs of third-party reviews in their search ads. The extension could prove especially useful to local businesses and to advertisers who don’t have access to seller rating extensions to add validation to their ads. We’ve asked Google for some more detail […]
- Search In Pics: Matt Cutts Doing The Google Dance, Woz With Glass & Google Blimps
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Matt Cutts Doing The Google Dance: Source: Google+ Steve Wozniak With Google Glass: Source: Google+ Google […]
- Google News Adds Sports Scores & Weather To Homepage, Gives Business & Tech Sections Editors Picks
Google News has rolled out three updates, giving users quick access to sports scores and weather forecast from the News homepage, while adding Editors’ Picks content to the Business and Technology sections. The newly added ‘Sports Scores’ content highlights recent sporting event scores on the homepage, and can be customized by sport. For now, this […]
- Global Site Infrastructure Plan Essential For Effective SEO & Usability
Targeting the world with a website is a huge opportunity for today’s marketers — but very few businesses start out with that goal. The vast majority target a particular nation first, prove the business model, grow their business’ success, and then consider rolling out globally. What this actually means is that most Web projects which […]
- Snowden Petition Blocked From Google? Like All Petitions, It Won’t Be When It Gets Enough Signatures
Search for “edward snowden petition” on Google to find the petition filed through the White House petitions site, and you’ll see something odd. The petition has no description, because the White House won’t let Google crawl the page. But it’s not a move against Snowden, as some might think. It’s part of how the petitions site has worked […]
- Bing Updates Deep Links Management While Google Displays Up To Ten Sitelinks
Microsoft Bing announced changes to the way they allow webmasters to manage their “deep links” in the search results, while Google has quietly added up to ten sitelinks for a navigational query. Bing Deep Links Update Vincent Wehren, Senior Program Manager at Bing Webmaster Tools, announced on the Bing Webmaster blog that they have updated […]
- Measuring The Effect Of Semantic Markup On Your Search Traffic
There’s a lot of buzz these days around the wonderful world of Schema, semantic markup, and rich snippets — much of it centered around the increased click-through rates from SERPs and other amazing SEO benefits such markup provides. But, once you’ve added the markup to your website, how do you measure the results? The ability […]
- Google Displaying Company Google+ Logos In Search Results With & Without Rel Publisher
Google is now showing Google+ logos and icons for company profiles in the rich snippets portion of their search results listings. Ross Hudgens spotted the Google+ icon displayed next to the search result for the company’s listing. Rel=publisher markup is not required for the logo to show up. I believe all that is required is […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Google+ Adds New Website Buttons & Badges On 2nd Birthday
- Facebook Changes Ad Policy, Promises To Keep Ads Off Controversial Pages & Groups
- Yahoo Begins Testing New Consistent Top Bar Navigation Throughout Properties
- Study: US Travel And Retail Sectors Got Aggressive With Programmatic Display In Q2
- Would Europe “Ban” Google Universal Search Results?
- 5 Steps to Major League Optimization
- Google Reader & The Coming FeedBurner Subscriber Count Apocalypse
- The New Yahoo News, Now With More Homepage
- A Week After Instagram’s Video Launch, Vine Sharing Tanks On Twitter
- FBX News Feed Ad Study: CTRs 21X Higher, CPCs 79% Lower Than Standard Retargeting
- Yelp Sues To Take Down Paid Review Mill
Search News From Around The Web:
Industry
- Kaspar Szymanski, Google Search Quality Strategist, Leaving Google, Search Engine Roundtable
- The SMX Advanced Edition of the SEO Newsletter is Live, BruceClay.com
Local & Maps
Link Building
- Identifying Safe Link Prospects for Future-Proof Link Building, buzzstream.com
- Google Says Wildcard Support Not Coming To Google’s Disavow Tool, Search Engine Roundtable
SEO
- Transcribe ALL The Things! Benefits, Strategies, and More, Moz
- 4 Ways SEO Impacts B2B Content Marketing Initiatives, Search Engine Watch
- Beyond Panda & Penguin: The Need For Differentiated Content, Search Marketing Standard
- Video SEO Success in 30 Minutes or Less – A Case Study, Search Engine Journal
- Adding Multiple Pages: Why It Matters for SEO, Search News Central
SEM / Paid Search
- Mastering PPC: Geo-Targeting PPC, SEER Interactive
- How Big Is Your PPC Data Set?, Beyond the Paid
- Sitelink Extensions Now Available in ALL Bing Ads Markets!, Bing Ads Blog
Search Marketing
- The Evolution of Search, Moz
- Video: Google Multi-Week Update, ~Tilde Operator, AdWords Updates & Google’s Gay Pride, Search Engine Roundtable
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