SearchCap: The Day In Search, March 13, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search: Too Boring For Branding? I’m not a big fan of TV. But my wife and I decided to cancel our satellite TV service effective next week, so I’ve found myself […]

on March 13, 2009 at 4:51 pm | Reading time: 7 minutes
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Search: Too Boring For Branding?

    I’m not a big fan of TV. But my wife and I decided to cancel our satellite TV service effective next week, so I’ve found myself watching more TV than ever recently, trying to squeeze the most out of my remaining days. I guess Cinderella was right: You don’t know what you got ‘til it’s […]

  • Microsoft Shutting Down adCenter Analytics Beta

    Microsoft said it was closing its adCenter Analytics beta program:
    Our team would like to sincerely thank you for your participation and your invaluable contributions to the program. Our objectives at the outset were to serve the needs of small and midsize self-service customers, as well as evolve the Microsoft strategy to address the Web analytics […]

  • An Insider’s Look At Google’s Search Based Keyword Tool

    Google’s free search based keyword tool has given advertisers access to Google’s data to help leverage the relationship between organic and paid search campaigns. Last year, before the release of Google’s search-based keyword tool, my Google rep sent me a very insightful report on one of my clients. It compared, side by side, the […]

  • Preview Of Microsoft’s Kumo Home Page?

    The LiveSide blog posted a screen shot of one example of how the Kumo, Microsoft’s possible new brand for Live Search, home page might look like.
    Here is that picture:

    Very similar to how Live.com works, but it simply reads “Kumo” instead.
    In other home page news, Yahoo has been testing a new home page again. TechCrunch […]

  • Google’s Advice On Using The New Canonical Tag

    A month ago, Google, Yahoo and Microsoft announced they will be supporting a new canonical tag that allows you to tell search engines that page X is a duplicate page to page Z. In a way, it is a 301 redirect, without the physical redirect.
    The tag is incredibly powerful, as are 301 redirects and […]

  • Google Tests Favicons For AdWords In Germany And Poland

    We were alerted that Google appears to be testing favicons in Germany and Poland for AdWords advertisers. Here are a few screens:

    A number of advertisers in the US have informally reported higher CTRs using the Google Checkout icon. (One discussion I had with an advertiser in the UK last week said he saw an 8 […]

  • The Rise Of Help Engines: Twitter & Aardvark

    Back in 2000, there was a little-remembered but amazing survey that I love to cite showing how search engines had, in only a few years, topped the list of information resources consulted. They’d even pushed past family and friends. Now […]

  • How We Search With The Twitter “Help Engine”

    Is Twitter a search engine or not? There’s been plenty of discussion and debate about this recently. I’d say yes, in a way. It’s clear to anyone who watches a twitterstream that people put out questions to Twitter similar to […]

  • Aardvark “Help Engine” Opens To Wider Use

    In private testing for the past few months, Aardvark is now opening its doors to more searchers today in conjunction with the South By Southwest conference. Also known as Vark, Aardvark is a “help engine” that allows people to send questions […]

  • Google Exec Tim Armstrong Named New AOL Chairman & CEO

    One of Google’s longest serving executives, Tim Armstrong, is departing the company to become AOL’s new chairman and CEO, replacing existing chair and CEO Randy Falco. From the AOL release:
    Tim Armstrong, Google Senior Vice President, has been named Chairman and CEO of AOL, LLC, Time Warner Inc. (NYSE:TWX) Chairman and CEO Jeff Bewkes announced today. […]

  • Twitter’s Traffic Growth & The Rise Of Social Search

    There’s a lot of stats and analysis today about Twitter’s traffic, how it compares to other social search sites, and who’s benefiting from all the traffic Twitter can send. It seems no one argues that Twitter is on the rise, but just how high it’s risen is still up for debate.
    Let’s start, appropriately, with a […]

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About the author

Barry Schwartz
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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