Finally, Google is now allowing businesses, brands and any non-human entity to participate in its Google+ social network, through new Google+ Pages that are launching today, promised to be available to everyone shortly. Businesses Weren’t Allowed, Initially Businesses have wanted to be part of Google+ from the start. In fact, many businesses and brands made […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: Digg’s Irrelevance, Facebook’s Timeline, Marketing Diversity & More One thing’s for certain in the online marketing industry: change. That was the frame for our “Discussion of the Week” […]
Searchmetrics has a pretty good track record of figuring out who lost after one of Google’s Panda Updates. Among the latest victims of this week’s Panda Update 2.5, some unexpected surprises: popular tech blog The Next Web, blog aggregator Technorati, and NBC’s The Today Show. Winners include Google’s own YouTube, along with Fox News and several […]
Google has confirmed that the latest iteration of its Panda algorithm update is live. Based on our tracking of the algorithm changes, this is Panda Update 2.5. Google declined to share any specifics about what types of sites, pages or content this update targeted, instead only sharing the company’s default statement: We’re continuing to iterate […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dear Bing & Yahoo: Pushing Deck Chairs Around Isn’t A Good Plan I swear, it’s like watching the Titanic having run into that iceberg, as Bing and Yahoo try to figure […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why So Many Blogs Fail (And What to Do About It) It’s a safe bet that right this minute, someone, somewhere, is advising a small business owner to start a blog. […]
I’m at the D Conference in here beautiful Rancho Palos Verdes, California. Google executive chairman Eric Schmidt is to be interviewed by our fearless host Walt Mossberg and Kara Swisher. Let’s see what he has to say. Postscript: See The Top 10 Things Eric Schmidt Revealed At D9 if you want the less stream-of-consciousness view […]
Today, Google News did a post about the death of Osama bin Laden. Disappointingly, it offered no statistics on what was most read, shared, topics most covered. The post did share a “sample” of 100 links to coverage about Osama bin Laden from representative sources. So, I decided to go where Google didn’t — to […]
It’s only been 48 hours since Google expanded the Panda/Farmer update to all English language searches outside the US, and we’re already seeing reports about who the early winners and losers are. In some cases, the names are familiar if you followed the original reports when the algorithm change first hit in the US in […]
With Demand Media having gone public last week, it is worth taking some time to discuss the future of content farms. Clearly, lots of people are seeing value in the business model, as shown by the street’s willingness to accept the IPO, and the acquistion of Associated Content by Yahoo! last May. But what is […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s New China Plan: Target Display Advertisers, Report Says Despite its ongoing struggles in China, Google reportedly has a new plan for its business there: targeting display advertising, particularly amongst the […]
It’s a long-standing complaint of mine with Google. You can do a search, then repeat the same search and “subtract” a word from your original set, and Google will return more matches — not less. It shouldn’t happen. But does, and here’s why. Subtracting Gives You More? Consider a search for cars, which reports that […]
With the Facebook movie’s debut a week away, how about something to keep you entertained while you wait? A book. About that other major internet drama story, Google. The book? “Googled, The End Of The World As We Know It,” by Ken Auletta. Googled came out at the end of last year, and I’ve been […]
Last night, The Colbert Report featured Stephen Colbert interviewing Google’s CEO Eric Schmidt. Colbert got in some expected digs (four years to decide they didn’t like Chinese laws?), jokingly asks when the computer algorithm will take over and touches on some serious issues, such as how much Google remembers. Schmidt, I’d say, held his own […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps Aggregates Midterm Election Forecasts Google has joined forces with a handful of political web sites to track forecasts for the upcoming U.S. mid-term elections. Those forecasts are available now […]
Do a search for politics on Bing Social Search, and its new “who to follow on Twitter” feature offer exactly one person: Sarah Palin.
Did you think the search engine wars had devolved into a fight between only Google and Bing? Think again. New challenger Blekko is stepping into the fray, opening to limited beta testing today. It offers a compelling way to “slash the web” and put a particular spin on your search results. Blekko isn’t a Google-killer. […]
Bing bought a pretty funny product placement on the Colbert Report this week. Comedian Stephen Colbert was promised $2,500 for each mention he did of Microsoft’s Bing search engine, with the money to go to his Gulf oil spill relief charity fund. Colbert did 40 within 2 minutes in various ways, racking up $100,000 in […]
Good morning from Seattle! The sun is shining outside and the coffee is flowing inside (as required by city ordinance) and day two of SMX Advanced is about to get started. Yusuf Mehdi, Senior Vice President, Online Audience Business at Microsoft will be sitting down in a few moments for a Q&A conversation with Search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Webmaster Tools Expands Top Search Reports & (Now) Charts The Google Webmaster Central blog announced new enhancements to the “top search report” under Google Webmaster Tools. The new top search […]
A new report saying that 44% of Google users fail to click from Google News to newspaper web sites got some buzz this week. However, after a closer look at the report, I don’t see it providing the damning evidence that Google really is a content vampire, as some news publishers have accused it of […]
I preferred search engine results pages (SERPs) before other forms of social media became the rage. I think the commercial web search engines are giving social media items far more attention and validation than they deserve. Do you?
On Friday afternoon, Google made the biggest change that has ever happened in search engines, and the world largely yawned. Maybe Google timed its announcement that it was personalizing everyone’s search results just right, so few would notice. Maybe no one really understood how significant the change was. Whatever the reason, it was a huge […]
Forget PageRank, at least if you’re a news publisher looking to do well in Google News. Google’s news service doesn’t rely on the same algorithm used by “regular” Google, of which PageRank is a part of. Instead, Google News taps into its own unique ranking signals, which include user clicks, the estimated authority of a […]
It’s back, the prospect that Microsoft might try to make Rupert Murdoch happy by offering a “get listed with Bing” exclusive deal. Later, I’ll revisit the topic in a coordinated fashion. But for now, I’ve collected a number of thoughts I’ve put out on Twitter, in blog comments and elsewhere. First, I’ll point readers back […]
Yet another News Corporation executive is talking about Google, and yet again, I feel like they have no concept about how Google interacts with their web pages. Which is frightening, since they’re being very vocal about how they’re supposedly wronged by Google. Please, someone, give them a search marketing 101 course. In the latest volley, […]
Bing new Bing Twitter Search has gone live today, made possible through a new deal cut with Twitter. Below, a close-up look at features in the new service. Bing Twitter? Bing Facebook? Bing Social Search? “Bing Twitter Search” is my name for the new service. Bing tells me officially, it’s called “Bing Twitter.” That sounds […]
Derek Powazek launched an attack on SEO yesterday that really said nothing that others haven’t ranted about before. I’ve responded to many of these attacks over the years in hopes of educating people about mistaken assumptions. I’ve largely given up. But I figured this time I’d give it another go with some personal illustrations I’ve […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo’s New Search Clothes — But Will It Help? (Probably Not) Less than a month after seeming to pull out of the search game by announcing a search outsourcing deal with […]
In the same month that Rupert Murdoch has said he’ll charge for all his news sites because “quality journalism is not cheap,” I find it ironic to read the rubbish about search engine optimization that Murdoch-owned Fox News “reported” this week. SEO equals scamming, we’re told. If I have to pay for this type of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: French Upset Over Google Library Deal, Lawyer-Author Files New Arguments Against Book Search Settlement It’s probably fair to say that the French have a love-hate relationship with American culture, companies and […]
In some ways, it’s the Who’s Who of Twitter — the Twitter Suggested Users list. These are the 241 people Twitter currently suggests that new people should follow. Below, a look at who makes it by categories, such as media or sports. Who’s getting Twitter’s love (such as the New York Times) and who’s not […]
Yahoo CEO Carol Bartz has been talking a lot over the past two weeks about Yahoo and how it competes against Google and Microsoft. Each time she does, I feel like she’s digging the hole even deeper for Yahoo’s prospects in search. Rather than communicate a clear search strategy — which you’d better have if […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Live Search? Kumo? Bing? Put Your Questions To Microsoft’s Dr. Qi Lu At SMX Advanced Dr. Qi Lu, the leader of Microsoft’s search efforts, will be keynoting on day two of […]
(No, this is not a holdover from our April 1 coverage, but I will be ‘optimizing’ the article with my own personal comments in parentheses.) A UK government agency charged with fighting terrorism has a new tool in its arsenal: SEO. (Take that, Calacanis!) According to The Register, the Office of Security and Counter-Terrorism (OCST) […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google’s official list of the most popular search activity for 2008, aka Zeitgeist, has yet to make its debut, but the search giant has been leaking out tasty tidbits of data to get us salivating for even more search data. The fastest-rising search terms of 2008 Obama Facebook Att iPhone YouTube Fox news Palin Beijing […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
After Yahoo-Microsoft madness, there’s been a bit of a lull so I’m cleaning out my inbox and wanted to mention a few items that might be of interest. Below, a way to quickly search blogs & social media sites all at once, a new video search tool, a study into automatic search queries, an awesome […]