Topic: France

PPC

Google AdWords ValueTrack Updates Let Advertisers Direct Users To Device-Specific Landing Pages

For advertisers using keyword level URLs, Google AdWords will soon be launching new ValueTrack features to help improve enhanced campaign performance by device. Based on feedback from advertisers, the new features will make it possible to direct users to a device-specific landing page at keyword level and enable better tracking of enhanced campaigns. The ValueTrack […]

SearchCap: The Day In Search, March 19, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Latest Google Shopper App Offers New Refinement Options & More Product Details Google Commerce has released Google Shopper 3.2, an updated version of its app that includes category-specific refinements for improved […]

Google Flight Search Takes Off Around The Globe

Google’s flight search tool had been limited to a few markets in the US. As such, it was of limited value. But last week, the company expanded flight search internationally to include 500 airports outside the US. (See postscript below below for correction.) Flight search can also be used by people in other countries — […]

Google Avoids Link Tax But Vague “Ancillary Copyright” Law Sets Up Future Legal Battle

In August of last year, a number of German lawmakers were pressing proposed “ancillary copyright” legislation that would have required Google and others that indexed or aggregated news to pay for links or excerpts from those news items. The proposed law was championed by German magazine and newspaper publishers who, like their counterparts in the US, are seeing […]

SearchCap: The Day In Search, February 22, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: After Penalizing Interflora & UK Newspapers, Google Warns Against Advertorials After penalizing Interflora and UK newspapers Google has issued a stern warning that selling links on sites that pass PageRank can […]

Google Switches To Paid Shopping Results In 11 New Countries

Marketers outside the U.S. have continued to enjoy free shopping traffic from Google, despite the search giant’s big change to convert all results to paid listing ads in its home country. But that’s beginning to change for folks in the United Kingdom, Germany, France, Japan, Italy, Spain, the Netherlands, Brazil, Australia, Switzerland and the Czech […]

SearchCap: The Day In Search, February 5, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How Facebook Made Me Search In Strange New Ways Have you ever thought to yourself, “I wonder who I know that has gone skydiving, lived in France, eats Chinese food, while […]

SearchCap: The Day In Search, February 1, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Settles With France: No ‘Link Tax,’ But €60 Million Media Fund Google has avoided getting hit with a “link tax” in France by agreeing to create a €60 million “Digital […]

Google Settles With France: No ‘Link Tax,’ But €60 Million Media Fund

Google has avoided getting hit with a “link tax” in France by agreeing to create a €60 million “Digital Publishing Innovation Fund” to essentially help French media adapt to the online age. The settlement, announced today in France by President Francois Hollande and Google’s Eric Schmidt — and announced on Google’s blog — ends several […]

German Parliament Hears Experts On Proposed Law To Limit Search Engines From Using News Content

Yesterday, the Judiciary Committee of the German Bundestag — Germany’s national parliament — held an expert hearing on a proposed “Leistungsschutzrecht” law for news publishers. The law, known as “ancillary copyright” in English, would require search engines and others — perhaps even Facebook, Twitter and individual bloggers — to pay news publishers if they link […]

How PRWeb Helps Distribute Crap Into Google & News Sites

“What’s the use of PRWeb?,” tweeted Megan McCarthy of Reuters, trying to digest how that service ended up circulating a fake Google acquisition story. Come along, Megan and others, and I’ll explain one of the sorriest uses, getting crap into Google News and out into news sites. For those who somehow missed today’s big tech […]

The Thinker Google Doodle For Auguste Rodin’s Birthday

Google is celebrating the life of French sculpter Auguste Rodin on his 172nd birthday today. The sculpture Google is using to remember his life is one of his most famous sculptures named The Thinker. The Thinker was finished in 1902, but not presented publicly until 1904. It is currently located at Musée Rodin, Paris but […]

SearchCap: The Day In Search, October 30, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelp Adds Restaurant Menus (And Images) Following on the heels of Foursquare, YP and a few others in the local segment Yelp is adding restaurant menu information and pricing. With the […]

Google’s Eric Schmidt Seeks Rapprochement With French Over Proposed Newspaper-Linking Tax

Earlier this month Google, which past French president Jacques Chirac once called an agent of “Anglo-Saxon cultural Imperialism,” threatened to stop linking to French news websites after French publishers and the French government floated a proposal to require the search engine to license their content. Current French President Francois Hollande’s government is essentially seeking to tax Google […]

SearchCap: The Day In Search, October 19, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Gives Update On Shopping Going Full Paid Inclusion, Hints At AdWords’ Future On Q3 Call Now that Google’s new pay-for-play Shopping is in full swing (the changeover took place October […]

Google Maps Adds 250,000 Miles Of Street Views In Their Largest Update In History

Google announced they have made their biggest ever street view imagery update by adding over 250,000 miles of roads around the world and doubling their “special collections” imagery. Google said they are increasing the street view imagery specifically in Macau, Singapore, Sweden, the U.S., Thailand, Taiwan, Italy, Great Britain, Denmark, Norway and Canada. They have […]

SearchCap: The Day In Search, September 25, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Eric Schmidt Floats Idea Of A Yahoo-Google Search Partnership Apple, Google and mapping apps weren’t the only thing that Eric Schmidt spoke about today in Tokyo. Forbes is reporting that Schmidt […]

Google Faces Autocomplete Lawsuit From Former First Lady Of Germany

Google may be in trouble again over the automated suggestions that its Autocomplete feature provides to searchers. According to the German newspaper Süddeutsche Zeitung (and also reported by TechCrunch), Bettina Wulff — wife of the country’s former president, Christian Wulff — is suing Google because Autocomplete suggests prostitution-related terms when a searcher types her name […]

SearchCap: The Day In Search, August 30, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Facebook Friends’ Photos On Bing Microsoft announced on the Bing Search blog that you can now search Bing to discover your friends’ photos within Facebook. If you activated the social […]

How YouTube Will Escape Google’s New Pirate Penalty

Google has announced that it will soon penalize sites that are repeatedly accused of copyright infringement. But one site in particular doesn’t need to worry: Google’s own YouTube. It has a unique immunity against the forthcoming penalty. POSTSCRIPT: Please also be sure to read our follow-up article, Google: Many Popular Sites Will Escape Pirate Penalty, Not […]

SEO

Politwoops: A Search Engine For Deleted Tweets From Policitians

At the beginning of the year I wrote about PolitickerUSA, a free tool that allows users to quickly and easily read tweets from members of congress and other political leaders. Today, I want to point out another free service named Politwoops that launched at the end of May. Here, users can access and read tweets […]

SearchCap: The Day In Search, July 16, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: Marissa Mayer Leaving Google For Yahoo CEO Role CNBC is reporting that Marissa Mayer is leaving Google today, and will take over as Yahoo’s President and CEO as of tomorrow. […]

SearchCap: The Day In Search, June 28, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Make Deal With French Anti-Racism Groups Over ‘Jew’ Search Suggestions Google in deal with French groups over ‘Jew’ suggestion via the AFP reports Google has made a deal with several […]

Google Make Deal With French Anti-Racism Groups Over ‘Jew’ Search Suggestions

Google in deal with French groups over ‘Jew’ suggestion via the AFP reports Google has made a deal with several French anti-racism groups of Google offering ‘Jew’ to the search suggestions for several prominent names in that country. Our earlier story named Google Queries Reveal Potential “Underground” Anti-Semitism In France explains that the French people […]

Microsoft AdCenter Rollout Comes To Three More European Countries

The paid search part of the Search Alliance has conquered three more countries. Both Bing- and Yahoo-owned and operated properties, as well as publisher networks, in Germany, Austria and Switzerland are now powered by Microsoft Advertising’s adCenter, the company announced today. Now both the algorithmic and the paid search portions of the Alliance have been […]

SearchCap: The Day In Search, June 11, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Siri To Add Sports, Restaurants, Reservations, Movies & App Search Apple at their World Wide Developer Conference today announced iOS6 with some really nice features to Siri, their voice search […]

SearchCap: The Day In Search, May 29, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Releases Penguin Update 1.1 No matter that it’s late Friday night on the start of a three-day holiday weekend in the U.S., Google has just pushed out the first update […]

SearchCap: The Day In Search, May 7, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wikipedia Appears On Google’s Page One 46 Percent Of The Time, Compared to 31 Percent On Bing [STUDY] A new study suggests that Wikipedia gets better visibility on Google than it […]

Search Alliance: AdCenter Migration Complete In UK, Ireland And France

Microsoft and Yahoo — the Search Alliance — have announced the completion of the migration of advertisers to the adCenter platform, from Yahoo Search Marketing, in the United Kingdom, Ireland and France. Since they previously migrated all Yahoo algorithmic search results to Bing, the transition is now complete in these countries. The migration has been […]

SEO

8 Products That Might Be On Yahoo’s Chopping Block

Yahoo’s product teams are officially on notice. Shortly after announcing Q1 earnings yesterday, new Yahoo CEO Scott Thompson dropped a bomb during the analysts’ call when he said the company will be “shutting down or transitioning roughly 50 properties that don’t contribute meaningfully to engagement or revenue.” He went on to say that Yahoo’s focus […]

SearchCap: The Day In Search, April 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: In Depth: Search Gear For The Titanic Centennial April 15th marks the 100th Anniversary of the sinking of the Titanic, and there will be no shortage of news coverage (or hype) […]

Microsoft Updates Excel Add-On For Keyword Research And Optimization

Microsoft Advertising Intelligence (MAI), the Excel add-on for keyword research and optimization, is getting an upgrade — jumping all the way from version 5.6 to version 8. The company says the new version brings in more finely-tuned data from the Yahoo-Bing network on a wider range of keywords and competitive bids. Additionally, information on traffic, […]

Microsoft-Yahoo Ad Transition Wrapping Up In UK, Ireland & France

Yahoo search users in the UK, Ireland and France will start to see ads from Microsoft’s adCenter next week, as the two companies wrap up the transition that began in 2009 with the MSFT-Yahoo search alliance. As part of the transition, search advertisers that are still on Yahoo’s platform in those countries will need to […]

In Japan, Google Ordered To Remove Some Autocomplete Suggestions

The Japan Times reports Google has been ordered to turn off its Autocomplete search suggestion feature in Japan after being sued over some of those suggestions. However, Google says it’s only being ordered to remove specific suggestions, not to turn off the entire feature. The man’s case was adjudicated on March 19th. He said he found […]