SearchCap: The Day In Search, April 13, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: In Depth: Search Gear For The Titanic Centennial April 15th marks the 100th Anniversary of the sinking of the Titanic, and there will be no shortage of news coverage (or hype) […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- In Depth: Search Gear For The Titanic Centennial
April 15th marks the 100th Anniversary of the sinking of the Titanic, and there will be no shortage of news coverage (or hype) commemorating the event this weekend. The good news is that if you want even more information, facts, images and history, you can take a deep dive on the web to get to […]
- Microsoft Updates Excel Add-On For Keyword Research And Optimization
Microsoft Advertising Intelligence (MAI), the Excel add-on for keyword research and optimization, is getting an upgrade — jumping all the way from version 5.6 to version 8. The company says the new version brings in more finely-tuned data from the Yahoo-Bing network on a wider range of keywords and competitive bids. Additionally, information on traffic, […]
- SEM / PPC Jobs Big In New York, Chicago, San Jose, Austin & Seattle
Looking for a job doing SEM / PPC work? As with SEO, New York is the leading city based on job volume. But Chicago takes the second spot, unlike LA which leads second with SEO jobs. San Jose, Austin and Seattle are other leading cities. Those doing paid search earn anywhere from $35,000 to $131,000. The stats […]
- Microsoft-Yahoo Ad Transition Wrapping Up In UK, Ireland & France
Yahoo search users in the UK, Ireland and France will start to see ads from Microsoft’s adCenter next week, as the two companies wrap up the transition that began in 2009 with the MSFT-Yahoo search alliance. As part of the transition, search advertisers that are still on Yahoo’s platform in those countries will need to […]
- How To Understand Keywords In Searcher Context
Is it possible for SEO professionals to understand searcher context based purely on keyword research data?
- Clickable’s Widget Dashboard: Expansion Into Cross-Channel Intelligence
Along with Google AdWords, it seems like the common denominator in every search marketer’s tool stack is Microsoft Excel. But for years, technology vendors in the search marketing industry have vowed to get us out of workbooks and have built workflow, analytics, and reporting tools aimed at doing just that. But no one’s really solved […]
- Google Grows Revenues 24% From Last Year, Plans New Class Of Stock
Google’s revenues rose to $10.65 billion in the first quarter of 2012, resulting in net income of $2.89 billion, or $8.75 per share, the company announced after market close today. The revenue number represents a 24% increase over the year-ago period. Additionally, the board of directors proposed the creation of a new class of non-voting […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Facebook Offers: Coming To A News Feed Near You
- Marketing Biz: What Does 1 Billion Dollars Buy?
- Google Analytics Is Installed On More Than 10 Million Websites
- StumbleUpon’s New Facebook App Integrates User Activity Into Timeline
- More Than 27 Percent Of Emails Are Opened On Mobile Devices (Report)
- Size Up The Competition With A Matrix
Search News From Around The Web:
Applications & Portal Features
- Gmail Fires Back in the War on Spam, New York Times
Business Issues
- Microsoft Swap Bing for Facebook Shares? That’d Be a Good Trade, Says Nomura, blogs.barrons.com
- On Leaving Yahoo!, wonko.com
- Brightedge Announces US Patent For Operationalizing SE0, www.brightedge.com
Link Building
- Inverted Linkbait, Search Engine People
- Link Building in 2012: Scalable Link Building, kaiserthesage.com
- Poll Results: The Link Factors Google Turned Off, Search Engine Roundtable
Other Items
Paid Search & Contextual
- AdWords & AdSense Display Advertising: Watch This Space, www.distilled.net
- It’s a Good Time To Be In Pay Per Click, www.dreamsystemsmedia.com
Searching
- Google’s New Health Search Results: Healthy for Both The Ailing, And Advertisers?, MediaPost
- User Thoughts on Personalized Search [Infographic], Search Engine Journal
SEM Industry
- Moving Forward with Outspoken Media, Outspoken Media
- Poll Results: Google Preferred Over Bing Webmaster Tools, Search Engine Roundtable
SEO & SEM
- How video marketing powers SEO, econsultancy.com
- Optimising Website Content for Higher Rankings on Bing, www.bing.com
- SEO: Build Relationships, Not Links, www.practicalecommerce.com
Social Media
- #Fail! 13 Utterly Annoying Social Media Behaviors To Avoid, AIM Clear Blog
Video, Music & Image Search
- YouTube Opens its Partner Program to Everyone, thenextweb.com
Web Analytics
- Critial Issues with Google Analytics, www.stepforth.com
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