57% of beauty consumers don’t start with Google Search
Google, social, and AI aren’t replacing one another. They play different roles in the same journey, with big implications for search strategy.
Topic: Google Analytics
The top 10 tools for PPC management in 2027
See which tools can help you analyze accounts faster, streamline workflows, collaborate with clients, and spend more time on PPC strategy.
Shopify SEO: The complete beginner’s guide
Learn how to rank your Shopify store in Google with this comprehensive Shopify SEO guide.
35 common SEO interview questions (And how to answer them)
Ace your SEO job interview with our guide featuring 35 top questions and helpful answers provided by expert SEOs.
Content strategy in six steps: A practical guide
Learn how to build a content strategy that aligns with buyer intent, drives traffic, and boosts conversions.
How to build topic clusters for SEO and AI search
Learn how to build a topic cluster that gets ranked, gets cited, and drives pipeline, plus the mistakes that can ruin your program.
Organic traffic: What it is and how to increase it (Six ways)
Organic traffic brings high-intent visitors to your site – without the ad spend. Learn what it is, how to measure it, and six proven strategies to increase your organic traffic.
10 types of keywords with examples (+ How to find them)
Discover the 10 essential types of keywords to boost your SEO strategy. Learn how to effectively shape your content for better results.
What are pageviews? (How to track and improve them)
Learn what pageviews really mean, how they compare to sessions and users, and why they’re not the most important metric to focus on in your analytics.
Google expands cross-channel conversion reporting to app campaigns
Advertisers can now include app conversions in performance and attribution reporting while managing their attribution independently.
The collapse of attribution
AI search is breaking click-based attribution. Here’s how to measure visibility, demand and business impact.
Five best SEO plugins for WordPress (Tried & tested)
Compare top picks like Rank Math, Yoast, and more to boost speed, fix issues, and optimize content.
Your 2027 guide to SEO reporting and tracking
Go beyond rankings and clicks with data connecting SEO performance to revenue, conversions, AI visibility, citations, and business impact.
Why Performance Max isn’t a YouTube ad strategy for ecommerce
YouTube can create demand that Search and Shopping can’t capture. But it needs creative and measurement built for how the channel works.
YouTube title: Master the art of clickable video headlines
How to write a compelling (and SEO-friendly) title for your YouTube videos.
How to segment SEO data for multi-location brands
Go beyond aggregate performance to uncover which markets, locations, and search behaviors are driving your SEO results.
Google opens native AI checkout to eligible Shopify merchants
Eligible Shopify merchants can now be automatically enrolled in native checkout across Google’s AI shopping experiences.
Google Analytics adds hostname allowlists to fight spam traffic
Advertisers can now keep analytics data cleaner by allowing traffic only from approved domains.
SpyFu guide: How to get the most out of this SEO tool
Master SpyFu with Backlinko's comprehensive guide. Uncover your competitors' strategies, keywords, and ad campaigns with ease.
Measuring AEO: A 3-layer attribution framework
LLM referrals capture only part of AEO’s impact. Connect AI search visibility to the traffic, demand, and revenue signals beyond the click.
Why your highest-converting B2B landing page might be hurting your pipeline
A lower conversion rate can deliver better results when leads are more qualified. See how to measure lead quality beyond the form.
Ranking is only half the job: SEO for task completion
Learn why rankings alone fall short, how task completion boosts conversions, and why better UX can strengthen long-term search performance.
9 ecommerce search trends that actually matter in 2027
Some search shifts are already affecting ecommerce performance. Others remain mostly hype. Here's what the latest data reveals.
Claude for SEO: 5 ways to automate repetitive work
Find out where Claude delivers the biggest time savings across SEO, from analyzing data and localizing content to maintaining websites.
3 ways to make AI safer in a live ad account
Automation layering techniques can be deployed to successfully make AI-driven PPC safer.
How to build a meaningful AI search visibility dashboard
Struggling to get visibility into your AI search performance? Read our guide on how to build your own AI visibility dashboard and what metrics to include.
Two GEO experiments challenge conventional AI visibility advice
The data points to a different playbook for AI visibility, where the sources that mention you may matter more than the content you control.
Google Analytics launches customizable Dashboards
Google Analytics has launched customizable Dashboards that bring key metrics and visualizations into one report.
The availability heuristic: 7 ways Google Ads can steer your decisions
What gets your attention in Google Ads can influence where you spend, what you change, and how you judge performance. Here's what to watch.
Search everywhere optimization guide (+ free checklist)
Learn how Search Everywhere Optimization expands SEO beyond Google to build visibility, trust, and conversions across platforms like YouTube, Reddit, TikTok, Amazon, and AI search.
SEO report template: Show results, save time, get buy-in
Simple, free monthly SEO report template to demonstrate the true value of your SEO efforts. (Not just your keyword rankings.)
What is repurposing content?
This is a SUPER comprehensive guide to repurposing content to maximize shares, traffic and reach.
How to use Claude to run a stronger CRO audit
Claude can sort CRO data, surface patterns, and organize findings, but human judgment is still needed to validate conversion problems.
Google expands Data Manager and Meridian measurement tools
Google is rolling out new data tools to help marketers better understand what drives growth and where to invest.
How to use SimilarWeb for SEO and content marketing
Want to get the most out of SimilarWeb? This in-depth guide will show you how to boost your SEO and content marketing campaigns with SimilarWeb.
SEO vs. GEO, AEO, LLMO: What marketers need to know
Confused by GEO, AIO, LLMO, and AEO? This guide breaks down what each acronym means, how they relate to SEO, and what really matters for AI search visibility.
The 11x ROAS account that lost money on every order
High ROAS can mask negative contribution, weak incrementality, and costly inventory decisions. Here's how to measure what really matters.
The big winners and losers in U.S. website traffic over the past year
ChatGPT surged 48% while Bing fell 50% in U.S. traffic. See which sites gained, which lost, and what the latest data means for SEO.
What is a marketing funnel? Complete beginner’s guide
Learn how to create effective marketing funnels that turn visitors into loyal customers. Start optimizing your sales process today.
SEO budgets: Where to invest for maximum impact as search evolves
With so many changes in search, where should you invest? Find out with our detailed guide and get our free SEO budget reallocation calculator.