Google faces $13 billion in EU civil claims after Shopping antitrust fine
The lawsuits by EU rivals may force major changes to Google's shopping and comparison queries and ad visibility.
Topic: Google Shopping
Google’s $4.7 billion legal storm: Sued in Italy, pays in Texas
Google is facing a new $3.3 billion antitrust lawsuit in Italy as it settles a $1.4 billion privacy settlement in Texas.
Google Al Mode being tested outside of labs, drops waitlist, adds product and place cards & history panel
Google is getting serious with AI Mode by adding new features but also testing it in the wild.
Google Ad spend continues to outpace traffic volume: Report
Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports.
Temu pulls its U.S. Google Shopping ads
The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.
Google Search Console updates its Merchant opportunities report
This was previously named the Search Console Shopping tab listings report.
Google launches automatic marketing content extraction
Google will pull information about promotions and products from merchants' existing marketing materials to display across Search and beyond.
Maximize Conversion Value: Google Ads bidding explained
Want Google Ads to focus on your most valuable conversions? Maximize Conversion Value bidding might be the answer.
6 free Chrome extensions for PPC
Equip your browser with these PPC-focused Chrome extensions to track smarter, tweak faster, and win bigger.
Google Shopping now shows ‘Price at Checkout’
Google is displaying the Price at Checkout in Shopping listings, enhancing transparency and helping shoppers avoid unexpected price changes.
Google VP of Ads bets on AI to transform ads into tailored consumer journeys
Google outlines how AI is transforming advertising as they enable more personalized content delivery across YouTube and AI-powered Search.
Google faces EU charges over search bias
The EU's charges against Google for search bias under the DMA could reshape online competition, impacting the future of search marketing.
4 ways to optimize Performance Max campaigns
Maximize your Performance Max campaigns with Adthena’s insights to gain full visibility, cut wasted spend, and boost ROI.
Google tests AI-generated backgrounds for Shopping Ads
Google's AII system will generate backgrounds for product images while maintaining the original product appearance. Advertisers can opt out.
Google’s Vidhya Srinivasan to lead Ads & Commerce teams
Vidhya Srinivasan aims to drive the integration of AI innovations into Google’s shopping and payments ecosystem.
57 insightful Facebook statistics for marketers in 2025
Almost 25% of marketers say Facebook has the best ROI of all social platforms. Here are more stats.
ChatGPT search vs. Google: A deep dive analysis of 62 queries
A detailed analysis of ChatGPT search and Google's performance across 62 queries, with scoring metrics and practical examples.
PPC tracking for beginners: how to track clicks & conversions
Master the basics of tracking clicks & conversions with pay-per-click marketing.
How Gen Z is redefining discovery on TikTok, Pinterest, and beyond
Visual, authentic, and community-driven – Gen Z’s search habits are reshaping online discovery and brand visibility. Here’s how to adapt.
Google details shopping annotations and badges for ads and free listings
Google’s new guide on Shopping annotations and badges outlines tools like "Price Drop" and "Free Shipping" that help products stand out and boost ad performance.
Microsoft Advertising: A comprehensive guide
Microsoft Ads offers unique targeting, lower costs and fewer competitors. Learn how to harness its potential for B2B, ecommerce and more.
How to monitor brand visibility across AI search channels
Uncover the challenges of tracking brand performance in AI-powered search platforms, plus insights to adapt your SEO and digital PR efforts.
Google Maps adds products nearby for product searches
You can now search for products in Google Maps and see product results.
Google integrates seller and product ratings in Shopping Ads
Google is displaying seller and product ratings in Shopping ads, allowing brands to showcase both store reliability and product quality.
Google’s srsltid= parameter: What it means for SEO and attribution
Is Google misattributing organic search traffic to Shopping? Learn why the new srsltid= parameter in organic listings has stirred controversy.
Google’s Auction Insights: Bridging the visibility gap
Get visibility into hidden search terms and the insights needed to optimize your ad spend.
How the Digital Markets Act is reshaping search and Google’s monopoly in Europe
The new EU legislation challenges Google’s search dominance. Learn how it promotes fair competition and what it means for SEO.
Google unveils AI-powered Google Shopping overhaul
The new AI-powered Google Shopping update comes with features like dynamic filters, virtual try-ons and personalized homefeeds and deals.
Structured data and SEO: What you need to know in 2025
Here’s why structured data matters, key schema types to use and advanced techniques to boost visibility in rich results.
Google Lens to add Shopping Ads this year
Shopping Ads will appear along with the Google Lens visual search results, which are also getting a new design today.
Top 7 Google Ads and SEO synergies you should act upon
Enhance your search marketing ROI by aligning PPC and SEO. Learn practical tips for collaboration and optimization across both channels.
Google updates crawlers and user-triggered fetchers documentation
With that, Google expanded how Google products are affected by each crawler and gave robots.txt examples for each crawler.
How to manage a paid media budget: Allocation, risk and scaling
Find out how to allocate your PPC budget, optimize spend across platforms and scale campaigns without compromising performance.
7 ways to segment Performance Max and Shopping campaigns
These segmentation techniques help align your ad strategies with business goals and maximize campaign performance.
Google’s illegal search monopoly: Industry reactions, implications
Search marketers highlight uncertainties about long-term implications, potential market disruptions and challenges in determining penalties.
Google rolls out new shopping tools ahead of summer sales
Google's tools streamline deal-hunting for consumers, intensifying competition among retailers and could reshape advertising strategies.
Instacart expands shoppable ads to YouTube
Instacart enables select brand partners to convert YouTube viewers directly into Instacart shoppers for same-day delivery through shoppable video ads.
Google streamlines product listings via website crawl
Google is making it easier for merchants to surface product listings across its surfaces through automated 'website crawl' feeds.
Google gives merchants new brand profiles, AI branding tools
Visual brand profiles and new AI tools on search can now help showcase on brand merchant imagery, videos and promotions.
Shopping graph optimization: The future of ecommerce SEO
Optimize for Google's product entity database across sources like manufacturer sites and YouTube to stay visible in an AI-driven world.