Do your SEO and PPC teams need upskilling or reskilling?
Marketers who don’t upskill or reskill in this new era of search will discover their competitors are two steps ahead.
Topic: Google
Google to deprecate Sitemaps ping endpoint later this year
Instead, Google is recommending an accurate lastmod date in your Sitemap file.
How to use entities in schema to improve Google’s understanding of your content
A step-by-step entity SEO guide for identifying the most relevant entities for your article and adding them to your schema markup.
How to master the enterprise SEO procurement process
Learn the ins and outs of the enterprise tech procurement process and tips for finding the right services and tools that support SEO efforts.
10 types of data that should be on your keyword clustering wish list
Use SERP data for keyword clustering to understand why URLs rank, what entities are used and the PAA/FAQ to answer.
A PPC marketer’s guide to retail media
Advertisers are walked through everything they need to know about retail marketing – including the industry's third big wave.
Google has removed attribution models in GA4
Marketers still using first-click, linear, time decay and position-based attribution models across Google Ads and GA4 will be impacted by the update.
GA4 gives marketers choice in Google Ads conversion credit eligibility
Advertisers can now identify which channel contributes to a conversion, helping them to better measure the impact of their campaigns.
The future of loyalty: Metaverse, AI and post-pandemic challenges
Discover the source of your customers' loyalty and learn how to attain it.
Google Performance Max adds Store Sales reporting, bidding
Store Sales' upgraded capabilities could help advertisers achieve a higher omnichannel ROAS and increased offline sales.
3 simple PPC optimizations you may have overlooked
Not every optimization needs to be a weeks-long project. Here are three simple ways to optimize your PPC accounts.
Google adds INP report to Search Console
In order for you to prepare for when Google replaces FID with INP as a core web vital metric, Google has launched a new report to aid you.
How to future-proof your digital presence in the era of AI-powered search
Here are tips to future-proof your digital presence and establish a rock-solid plan to stay ahead as a business.
Google sued by USA Today publisher amid falling ad revenue fears
Gannett is suing Google for allegedly breaking American antitrust laws and causing a crucial drop in ad revenue for news publishers.
Optimizing your Google Ads account: 10 advanced strategies
Here are 10 top tips for enhancing optimization that could help your Google Ads campaigns achieve huge results.
Google files lawsuit over fake review scams
Google said in this case the alleged scammers created 350 fraudulent Business Profiles and over 14,000 fake reviews.
Google SGE now uses photos and reviews from Google Business Profile listings
Google has updated the Search Generative Experience to use Business Profile data for its AI-snapshots.
Google Marketing Live 2023: Reactions from the experts
PPC experts at SMX discussed how advertisers can not only prepare for the AI revolution but thrive as the industry prepares for big changes.
Google Ad business faces breakup after being charged with EU antitrust violations
Google may be forced to sell part of its ads business after the EU charged the search engine with antitrust violations.
Google releases new search spam report form
You can use this form to submit search spam reports on spam, paid links, malicious behavior, low quality, and other search quality issues.
Google trials automatically created assets for Performance Max
Google is rolling out an automatically created assets pilot on Performance Max campaigns to help relieve creative fatigue for advertisers.
Google releasing new data around ads it serves the EU and Turkey
Google is making the change to help increase trust in advertisers while also complying with local regulations.
How to drive SEO success with headless CMS
Learn what a headless CMS is and how it works in practice, plus ways organizations can harness its power to scale content production and SEO.
Google Ads unveils new design
Google Ads started rolling out its new design, which will impact all advertisers using the platform and become the default in 2024.
Google Search Console may show more breadcrumb warnings
Google updated its rich results breadcrumbs report to show more warnings.
Google trials new CTA that takes customers directly to your website
The new Google Merchant Center pilot program gives you an extra opportunity to get potential customers on your website.
YouTube Ads ecommerce guide: When, how and why
Here's why direct-to-consumer ecommerce brands should consider YouTube Ads, plus five recommendations for new YouTube advertisers.
TikTok launches new AI ad script generator
TikTok launched its Script Generator feature – a free tool that provides advertisers with script ideas in seconds.
How to set up feed rules in Google Merchant Center and ensure quality product data
Here's how to optimize your product data and enhance your product listings at no cost with feed rules in Google Merchant Center.
How better landing page experience and ad relevance can boost your Google Ads performance
These findings show why testing and improving your landing page experience and ad relevance scores matter when running paid search campaigns.
Google Search Console video indexing report gets three new issue details
These new reasons include video outside the viewport, video too small and video too tall.
Google launches perspectives filter in mobile search results
This weekend, Google has begun rolling out the new perspectives feature to searchers.
Google, Microsoft generative AI experiments concern advertisers
Google and Microsoft Bing are experimenting with ad placements in AI search results, prompting some advertisers to withdraw their ad spending.
The best word count for SEO… doesn’t exist!
Here's why you should forget about word count when producing SEO content and what on-page SEO elements to focus on instead.
Microsoft Store Ads to appear in Bing search results
Microsoft Store Ads is also boosting advertising reach further by expanding operations globally to more than 150 regions.
Google’s Search Generative Experience can now generate answers in half the time
Plus, Google said they made a number of "quality updates to SGE.
Google Ads is changing how it processes trademark complaints
Google will only accept trademark complaints against specific advertisers and/or ads. It goes into effect worldwide on July 24
Google News Showcase coming to the US and updates to follow tab on Google News
Plus, Google re-announced the Google Reader Revenue Manager.
Affiliate managers: It’s time to shift your focus beyond media
Major media is a massive part of affiliate marketing. But the days of revenue from SEO may be closing. Here’s how to replace the sales.
Google Bard update improved math and data analysis and Google Sheets exports
Bard is now better at mathematical tasks, coding questions and string manipulation.