Google: Best to have a primary language one a page and not mix languages
Plus, there is no meta tag to tell Google which language you are using on the page.
Topic: Google
Microsoft launched 5 new ad products and updates
Debuting 34 new markets, additional import tools, and a Performance Max beta are just a few of Microsoft's September product announcements.
Google updates privacy threshold for Analytics Search Queries report
Advertisers will see more consistent metrics between their Ads account and GA4, with limited data in UA.
Google shares 4 examples of how to improve a meta description
Google's snippet help documentation now provides additional guidance on writing bad vs. better meta descriptions.
Additional Google issues reported, now affecting API
Another Google outage is reported and advertisers are scrambling to figure out what's going on.
Google: Helpful content update isn’t done
SEOs were expecting a massive impact, but it hasn't materialized. Google's Danny Sullivan says the update will continue to be refined.
Google reports issue affecting Impression Share and Auction Insights
The issue has been affecting user accounts for almost 3 days, with no estimated date when it'll be fixed.
How video SEO can boost your overall digital marketing strategy
Uncovering video opportunities to increase traffic, boost engagement, improve conversions and produce more helpful content.
A PPC guide to privacy-focused audience targeting
Google granted more time before cookies retire, but advertisers still need to build audience frameworks for the future.
Google Business Profile guidelines updated to include products
Product listings on Google Business Profile give advertisers and retailers a new way to promote in-store items.
Google announces 4 new Shopping campaign features
Merchants and advertisers can now add additional information and attributes to their shopping campaigns, including expected delivery dates.
YouTube is testing a new “Promotions” Tab
YouTube is making it easier for creators to promote their content and is testing the new feature with a limited number of users.
Google tests Quick Read, 5 Min. Read labels in search results
Google is testing the labels, which highlight whether the content of a page can be read in five minutes or less.
Microsoft Ads (again) extends RSA migration to Feb. 2023
The deadline to migrate ETAs to RSAs has been pushed back again, giving advertisers more time to make the switch.
Data-driven attribution: How to think about Google’s default attribution model
While not a silver bullet solution to attribution, a data-driven model provides better insights for advertisers. Learn more here.
Keyword rank tracking software – 6 tools compared
We have looked at some of the most popular rank tracking tools to see how they differ and what features each one offers for position tracking.
Google AdSense FLEDGE API testing delayed until September
The Privacy Sandbox proposal was created so that it can’t be used by third parties to track user browsing behavior across websites.
Performance Max optimization: How to improve your performance
While there aren't many levers to manually optimize campaigns, your job is to guide the machines. Here's a breakdown of what to do.
Google adds 3 new content guidelines for Education Q&A structured data
Google provides new guidance around how to stay eligible to earn and maintain visibility in the education Q&A rich results.
Google out-of-home ads available for Display and 360
Google is making programmatic, in-public display & video ads easily accessible for brands and advertisers through exchange partnerships.
5 ecommerce SEO trends to know for the 2022 holidays
New research reveals some remarkable Google search trends that could boost your rankings and revenue this year.
Google helpful content update is now rolling out
The update can take up to a couple weeks to roll out, so keep an eye on your Google visibility over the next week or so.
5 questions to evaluate any SEO training course
Knowing how to evaluate an SEO training course can help you invest wisely in the future of your career or business.
How to control Performance Max campaigns
Learn some of the ways to optimize automated campaigns like Performance Max.
Implementing an internal linking module: Should you build it or buy it?
Lessons learned from implementing internal linking modules and how to find your pathway to profit with this SEO feature.
How to audit your Google Ads account like a pro
Use this step-by-step analysis as a blueprint to audit and help improve the profitability of your own Google Ads account.
White label link-building services: How to do it right
Use these essential tips to help you understand if white label link building is right for you and how to find the right partner.
Google Search Console to remove International Targeting report
Google said it will continue to hreflang and the recommendations for managing multilingual and multiregional sites.
Google Performance Max self-upgrade tool for Local campaigns is now available
Earlier this year Google announced another change to Local and Smart Shopping campaigns. Well, that time - and tool - has come.
How Google uses NLP to better understand search queries, content
Learn the role that natural language processing plays in making Google search even more semantic and context-based.
SEOs feel content ahead of Google helpful content update
Most SEOs are taking a wait-and-see approach to the helpful content update, but many SEOs are confident their content is helpful.
Microsoft is now putting ads in Outlook mobile
Frustration over the new ads is growing, but to advertisers, they represent new opportunities to get in front of brands in a less competitive space.
Google’s helpful content update: What should we expect?
SEOs may be in for another shakeup similar to Penguin's launch 10 years ago. Here's what you need to know about Google's new update.
How GA4, data modeling and Google Ads work together
Google is moving quickly to a future of data modeling. Here's how paid search marketers need to approach the analytics shift.
Google Search Console’s video indexing report now live for all
You will only see it if you have videos on your site that Google can detect.
What is helpful content, according to Google
Google is about to launch its helpful content update. So what exactly is helpful content? Here’s what Google has told us.
How to maximize insights from Performance Max
Getting data and insights from Performance Max can be frustrating. Here are some tips and tricks that will help.
Google’s new helpful content update targets sites creating content for search engines first
Google will soon rollout a change to its search ranking algorithm that may prove to be one of the most significant changes in over a decade.
Google to release August 2022 product reviews update in coming weeks
The fifth version of the Google product reviews update will be rolling out after the helpful content update.
Google adds additional CTV buying options in Display & Video 360
Google's three new features should help advertisers using CTV reach and measure the right audiences.