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Topic: Google
Google’s September 2022 core update hit fast but was less significant than previous updates
The data is in from the tracking tools and here is what these tools are showing with the latest Google algorithm update.
Google Display & Video 360 API v2 beta launched
Migrating from v1 to v2 requires updating your endpoint URLs to call v2 and updating your application to account for breaking changes.
Google launched additional support and troubleshooting for Consent Mode
Advertisers can access their Consent Mode status on the conversion summary page in their Ads account. You'll be able to tell right away whether Consent Mode is properly implemented.
How to handle PPC landing pages for SEO
Unoptimized webpages can hurt SEO. Here's how to ensure PPC landing pages don't impact your organic search performance.
Google releases September 2022 product reviews update
This is the fifth Google product reviews update that comes out about a month after the last update.
Here’s how Google’s helpful content update is going to make AI better
Rewarding higher quality content through search rankings will raise the bar for better use of generative AI too.
The by-no-means-definitive keyword size showdown: GSC vs. Ahrefs vs. Semrush vs. Moz
See the results of a comparison of four leading SEO tools' keyword coverage for domains in the pharmaceutical space.
Search advertising is thriving amid economic uncertainty, new report confirms
Search ad spend in the US could hit almost $112 billion by 2023, nearly twice what was spent in 2019.
How to approach B2B advertising during a challenging Q4
Here are some recommendations for managing channel mix, budgeting and KPIs this Q4, given a strange and thorny landscape.
Google ad extensions are being rebranded as assets
Existing ad extensions will automatically transition to assets while maintaining associations at the account, campaign and ad group levels.
12 WordPress site settings that are critical to your SEO success
Want to set up your WordPress site for better traffic and rankings? Make sure you're following these site settings to improve your SEO.
Google now has recommendations for Analytics
New properties may not show recommendations right away, as they need time to learn from your account's history.
Google is now allowing products in all countries to use a single Merchant Center feed
The new feed labels will be rolled out over the next couple of weeks and give advertisers more control of their campaigns.
New Apple ad spots are coming by the end of the year
App developers were notified of the new inventory plans and encouraged to purchase ads, ahead of the actual release date.
Google launches new HTTPS report in Google Search Console
This new report now shows why some pages are not being served as HTTPS.
Google’s helpful content update: A critical recap
The widely covered algorithm update finished rolling out, yet the big bang never happened. Here's how SEOs can deal with the aftermath.
Google launched support for Performance Max campaigns in ad scripts
Scripts are set up using JavaScript code and allow advertisers to make broad changes to accounts without managing them manually.
Google gives publishers new ways to control their first-party data
Google is giving publishers updated features and control of their first-party data and how they can share it with their ad partners.
Google has introduced bundled ad recommendations
The new update is intended to give advertisers bundled, customizable recommendations, but seems to be lacking finer optimization details.
Google expands enhanced product experiences to more ecommerce sites, releases new Search Console reports
You no longer need to be in Google Merchant Center, websites that implement structured data will also gain rich product experiences in Google search results.
Ecommerce brands spent 60% more on TikTok ads in Q2
Online retailers may soon see TikTok surpassing Facebook and Google as the most lucrative advertising channel.
Google prohibits incentivizing customers to remove or modify negative reviews
Now you can't offer incentives to ask people who left negative reviews to revise their reviews.
Google’s Search On event is on Sept. 28
Google's big search event will focus on how Google is transforming Search to help you make more sense of the world’s information.
Google releases September 2022 broad core update
This update will take about two weeks to complete and follows the helpful content update that completed last Friday.
It’s time to de-frenzy PPC
PPC work doesn't have to mean late-night, last-minute urgent client requests. Learn the seven causes of PPC frenzy and how to avoid them.
Google helpful content update is now done rolling out
The update started on August 25th and completed 15 days later on September 9th.
PPC management for ecommerce: 28 tools to explore
Software and tools not only help you manage your time better but provide helpful insights that you wouldn't otherwise see in a Google or Facebook interface.
What is quality content?
Learn what it takes to create quality content that is helpful for users, ranks well in the SERPs, and surpasses the competition.
Google reports issue affecting Ads Manager Data Transfer
The issue was reported today but could have been affecting user account data since August 30, with no estimated date when it'll be fixed.
New Microsoft feature lets you run ads on Google, Facebook, Instagram
Managing multiple ad platforms can be overwhelming for advertisers, but Microsoft plans on changing that with its new Multi-platform feature.
Google Search Console reports may be impacted by review-type changes made in Google Search
You may see changes in your clicks and impression data within the performance and rich result reports.
Top 5 data feed errors that can sabotage your ecommerce campaigns
New research reveals what feed tactics retailers are using to increase their campaign performance – and where retailers go wrong.
4 tips to get the most out of the Google Ads interface
Want to get only the most important insights from your Google Ads dashboards? Learn how to unlock hidden features in your account.
YouTube updates Masthead ad requirements to allow sports betting
A new policy allows ads related to sports betting to show on mastheads, which are visible on desktops, mobile phones and TV screens.
Google is rolling out new campaign and ad group Setup columns
Setup columns are rolling out and advertisers may or may not see the feature in their accounts yet.
Google has updated its Traffic Quality site with new text and policy visuals
One example of invalid traffic is the use of deceptive elements on a web page in a way that a user is tricked into clicking on an ad that they didn't expect to click on.
Google will update ad Destination requirements policy in October
Ad destinations must be functional, useful, and easy to navigate. Advertisers whose destinations don't meet the new requirements could face disapprovals.
Bill Slawski’s SEO by the Sea website to live on
Bill Slawski recently passed away but his hosting company will continue to ensure his website lives on.
Google top content bids are going away in October
Advertisers will no longer be able to adjust their bids based on what Google sees as popular or high-traffic content.