Site taxonomy for SEO: A straightforward guide
In this guide: learn why website taxonomy is fundamental to SEO success and how to optimize site taxonomies.
Topic: Google
How I earned a knowledge panel without a Wikipedia page
Learn the specific steps I took to earn my knowledge panel entry and get established in Google’s Knowledge Graph.
Google search quality rater guidelines update: What has changed
Google has reframed its definition of YMYL, revamped its definition of low-quality pages and more. Here are the details.
Neeva shares search rating guidelines for technical queries
Similar to Google's quality rater guidelines, human raters asses the quality of Neeva's search results using these instructions.
Google search quality raters guidelines updated today
Google refined the YMYL content, added clarifications on low quality pages and more on EAT.
GA4 now shows Performance Max and Smart Shopping data
Advertisers will have the ability to view and report on PMax and Smart Shopping campaigns under the Cross Network channel grouping.
Google Merchant Center no longer disapproves login required and restricted purchase free product listings
Although, Google said these free listings may "have limited visibility on Google."
Google cookies will remain active on Chrome until 2024
Google began testing the sandbox earlier this year with plans to phase out cookies by 2023. Now those plans are delayed.
Google releases July 2022 product reviews update
This update, the fourth Google product reviews update, will take 2-3 weeks to roll out.
Google Revenue Verification Report confirms buyer, publisher ad spend
The new report is a way for ad buyers to confirm that no hidden fees will be taken from their gross revenue, without compromising privacy.
Google search ad revenue grows, Microsoft drops, as recession fears mount
Alphabet's Q2 and Microsoft's Q4 earnings weren't quite on target, but not as bad as some may have expected.
Google Ads for B2B: How to overcome challenges, platform limitations
Learn how to adopt a B2B mindset to Google Ads (a B2C product) that allows you to challenge the limitations of the platform.
Google will automatically switch some advertisers’ attribution models
In a bold move, even for Google standards, some advertisers may see their attribution models automatically switched to data-driven.
Google showing return grace period within some product search results
This may impact your click through rate from Google Search, so keep an eye on it.
How to set up Performance Max campaigns the right way
Maximize your performance with Google Ads Performance Max. Here's everything you need to know to set up PMax for success.
Google starts automatically upgrading Smart Shopping campaigns to Performance Max
Automatic updates, oh joy! The process begins today to phase out Smart Shopping campaigns for good.
Google Search people also ask feature returns to normal
This is a feature many search marketers use for keyword research, and searchers use it for query expansion.
How building an audience framework can improve your PPC campaigns
The benefits of audience segmentation are abundant. Let’s review the benefits of a strategic PPC audience framework.
Google adds automated messaging through Business Profiles frequently asked questions
For small businesses, this can help reduce necessary resources to respond to customer questions in Google Search and Google Maps.
Google launches 3 new ad creation tools
The new features give advertisers and teams the ability to create and collaborate, without leaving the ads platform.
Google Search Console adds CNAME DNS verification
Previously, Google only supported DNS verification using the TXT method.
New searchable Instagram map gives visibility to local businesses
Instagram making it easier for users to discover restaurants, cafes, hotels and other local businesses.
Google to test AR prototype glasses, lenses for visual search and more
Is this the second generation of Google Glass, how will this change the future of search and marketing?
Reminder – you can no longer create or edit ETAs
The ability to edit or add new ETA's ended on June 30. If you're still using them, keep an eye out for errors affecting deliverability and performance.
Google Ads, AdSense, Analytics, and other platforms suffering reporting outages, again
A reporting outage in the Google Ads dashboard and other platforms are causing confusion among advertisers this morning.
Google allows Election Ads on YouTube and updates its Political Content Policy
The updated policies will make it easier for consumers in the US to identify where political ads originate.
Putting lipstick on a pig: Fix the website or fail at SEO
If a website is not performing well, optimizing it is just putting lipstick on a pig. Here’s what to do to ensure your site succeeds in SEO.
How to use 12 micro intents for SEO and content journey mapping
Analyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find.
Google Ads, Analytics issue affecting reporting stats
A reporting outage in the Google Ads dashboard is causing confusion among advertisers this afternoon.
Google confirmed indexing issue affecting a large number of sites
If you are not seeing traffic from Google for new content you published, you are not alone.
How content consolidation can improve your SEO performance
Does your content align with what Google shows on Page 1? If not, consolidating pages could improve your SEO performance. Here's how.
Google launches Ad Creative Studio to customize video and display ads
The new feature is aimed at allowing advertisers to dynamically change ads aimed at multiple audiences and demographics.
The role of paid search in attribution
Learn how to measure measure paid search, and its contributions across channels, without getting bogged down by data.
How to do a schema markup audit
This guide will walk you through the steps of a structured data markup audit and give you tips on how to do it right.
Netflix, Microsoft partner for ad supported subscription plan
The partnership was announced today as part of Netflix's strategy to drive revenue and offer a lower-cost streaming tier.
Google My Business mobile app has stopped functioning forever
You can no longer use the app to make profile edits, communicate with customers and so on.
Google Analytics 4 adds conversion, bounce rate, and UTM parameters
Bounce rate's back, alright! Three new GA4 metrics are giving advertisers a bit of nostalgia for the good old days of Universal Analytics.
How and why marketers are revisiting PPC campaign organization
Learn how to organize your campaigns for maximum performance and deliverability from four PPC experts.
Google adds 4 new features for Performance Max campaigns
The new features are meant to help advertisers understand and diagnose issues, and improve performance.
Creating better ads in a world with only RSAs
Frederick Vallaeys, Co-founder of Optmyzr shows us how to make the most of RSA’s, when it’s our only option.