Contributed by Mike Hayes, Founder of Darby Hayes Consulting If you run a local business, there is a good chance you’ve heard of SEO (and likely been pitched SEO services by numerous email and telemarketers). However, there is a lot of misinformation around the web, and what this guide hopes to do is set the […]
Technical SEO was the very first type of SEO. It used to simply mean making a website in a way that Google’s spiders can read it properly. It now means anything which involved working on the infrastructure of a site. Sitemaps The way to do make sure that Google can crawl your whole site […]
Off-Page SEO is the other main type of SEO. It means anything you do off of a page to improve your page ranking. It mainly means inbound links. An inbound link is simply a link from another website to yours. It now (kinda) includes social media, which is why social media is useful for SEO. Google looks […]
A main type of SEO is called On-Page SEO. This means anything that you can do to a page to make it seem like a good page. Well actually that’s not quite right – you need to do everything you can to make an *actually* good page. Google is trying to show people the pages […]
Spiders. The terrifying answer to how search engines know what is happening all over the internet all the time is that they have an army of millions of spiders. The internet is positively covered in spiders making their way into every nook and cranny and reporting back to their masters on what they find. The […]
Search Engine Optimisation is not really one specific thing – any activity involving working to improve ranking on Search Engine Results Pages (SERPs) can be considered as SEO. It can, however, be broken down into broad topics (which often overlap). It is useful to think of SEO in these terms so you can focus your […]
Google ranks pages by using an algorithm to search its massive database of everything it can find on the internet, and find pages that seem relevant to each individual search. For popular searches, it will have cached the results (or some table of top results at least) so that it can serve them even faster. […]
SEO stands for Search Engine Optimisation and is the process of improving where your webpages appear on organic (non-paid for) search results pages in search engines. A good way to think about it is that search engines want to show people the best possible search results. The best possible search result would be one which […]
SEO stands for Search Engine Optimisation. It is not some complicated form of digital marketing witchcraft. SEO means making Search Engines such as Google like your webpage the most for a search. The reason we include a guide to SEO on a website about Online Advertising is twofold. If you are running paid search ads, then studies have shown that they perform […]
Bloomberg report zeroes-in on lack of consumer disclosure by the credit card issuer.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now you can make edits to keywords, ads, campaigns, bids right from the Google Ads Overview page Aug 30, 2018 by Ginny Marvin Make quick changes on the fly from several […]
Make quick changes on the fly from several of the cards featured on the Overview page.
New features in the Google My Business API include verification options, new location end points, expanded search, chain membership and product posts.
Google is testing a new design with rounded corners, a smaller logo and a sticky search bar header.
Google has rolled out a bunch of travel search features around finding the best hotel and flight based on price and location for your Thanksgiving weekend.
Google is making some important changes to the user permissions and roles, please review these changes so you know how you may be affected.
After much confusion, Google has issued a statement clarifying the changes made to the query reports in Google Search Console.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t take it from us. Here’s what SMX attendees say! Aug 28, 2018 by Search Engine Land Attending a conference is an investment. You expect sessions, keynotes and clinics that unearth […]
He echoes long-standing complaint by conservatives that technology companies are biased against them.
Over 90 percent of survey respondents also said they were likely to click on the first set of results.
Guide Google to pages you want to rank, index them faster and keep them updated. Bring seasonal pages into focus to increase impressions.
It becomes the second business owner identity attribute, following 'women-led' in March.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why websites should be using HSTS to improve security and SEO Aug 27, 2018 by John E Lincoln If you want added security, faster load times and stronger SEO for your […]
Ad strength will be visible when advertisers create responsive search ads as well as in a new column in the web interface.
When applying a query filter to reporting in Google Search Console, anonymous queries will be removed from click and impression totals.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to manage multiple GMB listings for service area businesses Aug 24, 2018 by Brian Smith Contributor Brian Smith offers insights on how service area businesses can use GMB’s bulk syndication […]
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Hand painted G logo: Source: Instagram Google carpet wall: Source: Twitter Google Cloud ski rack: Source: […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Local inventory-based SEO strategy juiced rankings and sales for US wireless carrier Aug 23, 2018 by Greg Sterling Carrier saw an average ranking position of 1.9 for product queries and 5x […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report shows YouTube and Google video ranking algorithms differ widely Aug 22, 2018 by Barry Schwartz A new report shows that there’s little correlation between ranking well in YouTube search and […]
A new report shows that there's little correlation between ranking well in YouTube search and doing the same in Google video carousels.
Google is opening up Google Search Console automatically, so countless webmasters and site owners will have more access to data and important website alerts.
Looking for a way to maximize local ads or geotargeting? SMXperts Dana DiTomaso, David Mihm and Andy Taylor share valuable tips and advanced tactics to help you succeed in local search.
Don't get fancy with your HTTPS site migration. Keep it simple and consistent, and use 301 redirects, says Google.
Did you see the new white preview boxes for Google Image Search? Google may be preparing to launch a new design for image search.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A checklist: Important SEO points to cover in a content campaign Aug 21, 2018 by Paddy Moogan Contributor Paddy Moogan shares a checklist of key on-page and analytical items and how […]
Curious how Google Analytics will show your traffic coming from Google Image search after the pre-announced referrer URL change? Google has documented it for us in a blog post.
'OK, Google: Tell me something good' triggers positive news stories from the Solutions Journalism Network.
Google continues to port features from the old Google Search Console to the new beta Search Console.
Today the search giant ranks as the world's third most valuable company.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: [Reminder] Ramp Up Your Amazon Ad Game: 5 tips for success Aug 20, 2018 by Digital Marketing Depot Amazon has emerged as the primary purchase channel of the US consumer. Nearly […]