Report: Google beats Amazon for product-search reach, but rival sees greater loyalty
56% of US, UK, German and French shoppers use Amazon as a starting point.
Topic: Google
Customizable, collaborative dashboards to arrive within AdWords
A new solution, dashboards, will allow advertisers to slice, dice and share their data to surface the most meaningful data and KPIs.
SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to conduct an SEO content audit Sep 13, 2017 by Thomas Stern Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content […]
Report: Google ending ‘first click free’ to help publishers boost subscriptions
The WSJ pulled out of FCF and saw traffic losses but higher subscription revenue.
New Google link study shows links are as important as ever for ranking well in search
A link study done three years in a row shows how links continue to be a powerful ranking signal and will likely remain that way.
SearchCap: Yelp hits Google again, link building & SMX East preview
Below is what happened in search today, as reported on and from other places across the web.
Yelp says Google violated ‘do not crawl’ provision of 2013 FTC settlement agreement
Reportedly, numerous Yelp business images were found in Google Maps.
Here’s your preview of what to expect next month at SMX East
Attending SMX is a bucket list item for many search marketers. Join us October 24-26 in NYC for three days of learning, 50+ sessions, 80+ dynamic and expert speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, social media marketing or other customer-facing activities, this is the conference for you (and your […]
SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list
Below is what happened in search today, as reported on and from other places across the web.
Report: Google to appeal $2.7 billion EU fine
Google still required to make changes to search results during appeal process.
SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes
Below is what happened in search today, as reported on and from other places across the web.
Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update
A new Google Analytics cookie is designed to keep ad tracking from Safari intact for AdWords campaigns.
Search in Pics: Google microphones, outdoor yoga & Google Play Android statue
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google microphones: Source: Instagram Google yoga outdoors in water: Source: Instagram Google nerf gun fight: Source: […]
Google rolling out support for AMP landing page in AdWords search campaigns globally
All advertisers will be able to point mobile search text ads to Accelerated Mobile Pages.
SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps
Below is what happened in search today, as reported on and from other places across the web.
Google has invited more beta testers to the new Google Search Console
Were you invited to try out the new Google Search Console beta? Google just sent out new invites yesterday.
SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments
Below is what happened in search today, as reported on and from other places across the web.
Top European court’s ruling might embolden US tech companies to challenge regulators
The European Court of Justice rebuked a lower court for failing to properly consider Intel's arguments in a nearly decade-old case.
Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages
The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP pages.
When it ‘can’t answer that,’ Alexa begins recommending third-party skills
The move appears to be an attempt to broaden the device's utility and better compete with Google's search capabilities.
Google My Business now lets businesses edit their listings directly in search results
After months and months of testing, Google is rolling out inline editing in search for local businesses.
Google officially adds AMP based featured snippets to mobile search results
Now AMP pages can rank in Google's position zero but Google says AMP is still not a ranking factor.
SearchCap: Google AdWords ad suggestions, ad performance & Doodles
Below is what happened in search today, as reported on and from other places across the web.
Google AdWords’ automated ad suggestions test is getting a reboot
The new ads beta takes into account advertiser feedback on the earlier Ads Added by AdWords test.
Eduard Khil Google doodle recreates the Russian baritone’s viral video from 2009
Today would have been Khil's 83rd birthday. He was best known for his "tro-lo-lo-ing" vocalizations.
Expand your search marketing knowledge with an SMX Workshop
SMX workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. Choose from one of six amazing options and join us on Monday, October 23 to attend. All pre-conference workshops will be held at the Westin Times Square in NYC. Each workshop provides: a full day of in-depth instruction from […]
Four ways to spot AdWords account trouble early
With a constant stream of new capabilities in AdWords, and with the multitude of settings to manage, it can be daunting to stay on top of it all, especially when managing more than one account, or when your job entails more than just doing AdWords. Luckily, there are some simple ways to spot trouble early […]
Labor Day Google doodle inspired by art created during The Great Depression
The doodle mirrors murals from the Federal Art Project, part of the Works Progress Administration program founded in 1935.
SearchCap: Google iOS app trends, difficult clients & content SEO
Below is what happened in search today, as reported on and from other places across the web.
Google adds trending searches and instant answers to iOS app
Google adds previously introduced Android search capabilities to iOS app.
Search in Pics: Nooglers smiling, Google pizza making & charging docks
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Nooglers, new Googlers, ready to work: Source: Instagram Google charging docks: Source: Instagram Googlers making pizza: […]
SearchCap: Google local pack mentions, Google Shopping reports & PPC evals
Below is what happened in search today, as reported on and from other places across the web.
Google My Business fixes week-long reporting bug with photo insights
Google has finally fixed the Google Insights reports in Google My Business.
Google local pack tests displaying website mentions matching your query
Google local results is aware of the content on the local business website and may even show the matching keyword in the local pack snippets.
SearchCap: Alexa & Cortana, Google Assistant speakers & Google Maps parking
Below is what happened in search today, as reported on and from other places across the web.
Alexa and Cortana will soon work together, allowing each to access the other
You'll soon be able to ask Alexa to "open Cortana" and vice versa.
Google Assistant coming to more speakers and home appliances from LG
“Ok Google, start vacuuming.”
Google Home partnership with Condé Nast’s Vogue offers new model for publishers
It points the way toward a new form of "interactive audio" with provocative branding, content and commerce possibilities.
Google Maps Android app adds ‘find parking’ feature to show you nearest parking garage
Starting today, Google Maps users can tap the “find parking” button on the Android app to see a list of parking garages and lots in 25 US cities.
SearchCap: Google AdWords ad rotation, local panel ads & trip search
Below is what happened in search today, as reported on and from other places across the web.