Labels are coming to Bing Ads & Bing Ads Editor
As in AdWords, labels can be applied at various levels of campaigns to aid management and analysis.
Topic: Google
Google Search Console’s 7/13/17 update: What really changed?
Columnist Kyle Blanchette notes that after Google’s recent update to the Search Analytics report in Search Console, many of Merkle’s clients saw a significant increase in the total number of keywords reported per day.
SearchCap: Google Q&A, voice search expands, app-install ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords app-install campaigns to sunset as Universal App Campaigns take overAug 14, 2017 by Greg Sterling Google says Universal App Campaigns are now delivering 50% of app downloads across its network. […]
AdWords app-install campaigns to sunset as Universal App Campaigns take over
Google says Universal App Campaigns are now delivering 50% of app downloads across its network.
Google adds 30 languages to voice search & makes it possible to use emojis with voice typing
Included among the new languages are Swahili and Amharic, two of the most popular African languages.
Google Questions and Answers for local businesses now available For Android
Questions and Answers are coming to the Google local listings. Here is how you can manage them as a business owner today.
Site category exclusions for Google Display Network getting brand safety update
The changes are related to updates first announced in March in response to an advertiser YouTube boycott.
SearchCap: AMP data, agency relationships & hip hop Doodles
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is your marketing organization ready for martech?Aug 11, 2017 by Scott Brinker Join me August 15 live for this exclusive webinar. Disclosure and transparency: The agency/client relationship twinsAug 11, 2017 by […]
Google is bringing the funk with a doodle & digital turntable marking the birth of Hip Hop music
"Hip Hop was disruptive," says YouTube's head of music. "It shows that people in any situation have the ability to create something powerful and meaningful."
SearchCap: AdSense exploit, Google local links and UK boots fake Google company
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google advertisers blacklisted after exploiting AdSense, driving down CPCsAug 9, 2017 by Barry Schwartz These ad buyers set irresponsible campaign parameters, which caused a decline in ad coverage and a drop […]
UK local SEO firm Movette shut down by regulators for deceptive sales practices
Firm falsely implied it was affiliated with Google and signed SMBs up to recurring annual contracts worth from $250 to more than $300.
Google My Business lets business add quick URLs to reservations, online ordering & more
Have a restaurant? Here are new ways to add quick links to your local results in Google for customers to place orders, reserve a table and more.
Google advertisers blacklisted after exploiting AdSense, driving down CPCs
These ad buyers set irresponsible campaign parameters, which caused a decline in ad coverage and a drop in fill-rate.
SearchCap: AdWords sitelinks update, e-commerce silos & PPC reach
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords mobile extensions get major upgrades with tappable sitelinks & more visible contentAug 9, 2017 by Greg Finn New changes to sitelink extensions will bring more usability to mobile, while also […]
AdWords mobile extensions get major upgrades with tappable sitelinks & more visible content
New changes to sitelink extensions will bring more usability to mobile, while also providing more real estate to the non-interactive extensions.
SearchCap: Bing Ads quality policy and conversion changes, Apple search ads & technical SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 ways to balance technical & non-technical SEOAug 8, 2017 by Jim Yu Though tactics and strategies differ greatly for technical and non-technical SEOs, columnist Jim Yu believes it’s critical that […]
SearchCap: AdWords optimization, SEO on Twitter & organic traffic
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Optimize your AdWords account with these hidden gemsAug 7, 2017 by Pauline Jakober Scanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that the slower summer months are […]
SearchCap: Apple hirings local experts, SEO tips & location ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The 4 Ps of SEO & digital marketingAug 4, 2017 by Marcus Miller Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus […]
Apple reportedly hiring dozens of new mapping experts and engineers
Apple Maps could be the beneficiary of the company's push into augmented reality and "autonomous systems."
Search in Pics: Google champagne glass, mouthwash & trees holding up office
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google champagne glass: Source: Twitter Google mouthwash: Source: Twitter Google office held up by trees in […]
SearchCap: Google quality raters update, Google shopping cards & mobile-first
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates quality raters guidelines with details around non-English language web pagesAug 3, 2017 by Barry Schwartz Google made some small tweaks to their quality raters guidelines on July 27, 2017. […]
Not ad creep: Images labeled ‘Product’ in Google Images part of new badges markup
The "Product" badges have the look of an ad, but are powered by rich markup schema.
Dolores del Río Google doodle celebrates iconic film star from Golden Age of Mexican cinema
Del Río is credited with being the first Latin American actress to become a major Hollywood film star.
Google Shopping shakes up mobile product card unit ads with swipeable carousel, filters
Stores are shown in cards instead of a list.
Google updates quality raters guidelines with details around non-English language web pages
Google made some small tweaks to their quality raters guidelines on July 27, 2017. The previous update, on March 14, 2017, was much larger.
SearchCap: Google’s new save feature, SEO mistakes & AdWords presentations
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: This script creates Google Slides with AdWords data to automate your presentation-makingAug 2, 2017 by Frederick Vallaeys Last week, Google announced they had added the Google Slides API as an Advanced […]
16 common on-site SEO mistakes you might be making right now
Columnist Pratik Dholakiya shares the 16 technical SEO issues he sees most frequently. Even the most experienced SEO professionals can sometimes overlook these common issues!
Google adds new ‘save’ & bookmarking feature, which you can access in a new hamburger menu
Google makes another attempt at allowing users to save their search results to a single location.
SearchCap: Google image badges, Google Search Console beta reports & keyword research
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Image Search adds badges for recipes, videos, products and animated imagesAug 1, 2017 by Barry Schwartz Google will now show you if an image in their search results is a […]
Google releases details on new beta Search Console reports
Google has confirmed they are working on a beta of the new Google Search Console and shared some new reports they are offering to beta testers.
Google Image Search adds badges for recipes, videos, products and animated images
Google will now show you if an image in their search results is a GIF or video or recipe with a small little badge on the corner of the image.
Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict
Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as a response to excessive advertisements on websites; they are specifically designed to prevent intrusive ads from displaying. But ad blockers shouldn’t be viewed as being inherently good or evil. In this article, we look at […]
SearchCap: Gboard update, Locadium launch & EPIC privacy
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Privacy group files flawed complaint against Google Store Sales MeasurementJul 31, 2017 by Greg Sterling EPIC gets the basic facts wrong about the data being used in Google program. Locadium: a […]
Privacy group files flawed complaint against Google Store Sales Measurement
EPIC gets the basic facts wrong about the data being used in Google program.
Latest Gboard iPhone updates include access to Maps, YouTube & a new drawing feature
Gboard also now supports Arabic, Hebrew and Farsi languages.
SearchCap: ASCI rankings, featured snippet quiz & consumer behavior
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Featured snippets: How much do you really know about them? [QUIZ]Jul 28, 2017 by Stephan Spencer Think you’re an expert on featured snippets? Then put your money where your mouth is […]
Report: Customer satisfaction with search drops, in social Google+ beats Facebook
ACSI rankings are based on survey of nearly 5,000 US consumers.
Google remembers the Silent Parade of 1917 on its 100th anniversary
The Doodle on Google's US home page commemorates the 100th anniversary of the Silent Parade, and honors those whose silence resonates a century later.
Search in Pics: Google movie theatre sign, rooftop subway car & wacky office room
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Chicago has a subway car on their rooftop: Source: Twitter Google movie theatre signage: Source: […]
SearchCap: Google AdWords sitelinks, Bing fact labels & mobile techniques
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing list format for AdWords enhanced sitelinksJul 27, 2017 by Ginny Marvin The test displays four enhanced sitelinks with a smaller font size used in the links. 2017 Webinar Benchmarks […]