How to optimize for AI search: 12 proven LLM visibility tactics
A roundtable of SEO’s most trusted voices explains how LLMs really surface brands, why shortcuts fail, and what's working now.
Topic: Google
1/3rd of publishers say they will block Google Search AI-generative features like AI Overviews
42% said they would not block Google and 25% are still unsure.
Google Ads API v23 brings PMax data, richer invoicing, scheduling
Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting.
How to find great writers (and other content marketing struggles)
You get what you pay for in content. Here’s how to find great writers in 2026, from job boards to LinkedIn and beyond.
AI local visibility is up to 30x harder than ranking in Google: Report
Data shows AI assistants recommend only 1% to 11% of locations, revealing a massive gap between Google rankings and AI visibility.
AI recommendation lists repeat less than 1% of the time: Study
AI recommendations vary widely, even when prompts are identical. New data shows intent is consistent, but position tracking is mostly noise.
The future of search visibility: What 6 SEO leaders predict for 2026
AI search now handles discovery, decisioning, and transactions. Here’s what that means for SEO strategy in 2026.
Google adds one-click ad previews to PMax
Google has made it easier to quickly review Performance Max creatives by adding instant asset previews directly within the asset group table.
Google searches per U.S. user fell nearly 20% YoY: Report
Datos data signals a tougher discovery era as AI cuts repeat searches, concentrates traffic, and leaves publishers with fewer opportunities.
How to optimize video for AI-powered search
Learn which video signals AI relies on, and how visuals, audio, transcripts, and schema shape search visibility and brand accuracy.
Google may give sites a way to opt out of AI search generative features
You may soon be able to tell Google to not use your content for AI Overviews, AI Mode and other search AI features.
Google AI Overviews follow up questions jump you directly to AI Mode
This will result in less traffic to your site and more traffic to Google's AI Mode. Plus, Gemini 3 is now powering all AI Overviews globally by default.
Yahoo debuts Scout, an AI search and companion experience
Yahoo Scout is Yahoo's come back to search, using AI, its massive network and data to give you a more fun AI search experience.
Is your account ready for Google AI Max? A pre-test checklist
AI Max can unlock incremental conversions – or drain budget fast. Validate tracking, bidding, and broad match readiness before enabling it.
Why Search and Shopping ads stop scaling without demand
Search and shopping excel at closing, not creating. Learn how awareness, CRM, and upper-funnel media fuel future performance.
EU puts Google’s AI and search data under DMA spotlight
Google is facing fresh EU scrutiny that could expand access to its search data and Android AI features, potentially reshaping competition.
What this Google rank checker does
Track positions, monitor changes over time, and see how your site performs in search results.
ChatGPT ads come with premium prices — and limited data
OpenAI’s high-priced ChatGPT ads promise premium visibility inside AI conversations, despite limited performance data in return.
Google research points to a post-query future for search intent
Google signals search’s next phase: small multimodal models on devices infer intent from behavior before a query is ever typed.
Google Ads debuts centralized Experiment Center
Google Ads’ new Experiment Center gives advertisers a single hub to test strategies and measure impact before scaling.
Why Performance Max looks different for B2B in 2026
PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.
Why first-touch analytics matters more than ever for SEO in 2026
AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO’s role in discovery, influence, and revenue.
The URL mistake that killed Black Friday ft Nick Handley
One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, & owning errors.
Google Ads bug removes notes option for some advertisers
A Google Ads bug is causing the option to add account notes to disappear for some advertisers, complicating change tracking and documentation.
Google Ads bug blocks edits to Performance Max asset groups
A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a workaround.
Agentic AI and vibe coding: The next evolution of PPC management
Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.
Google: Forced syndication would permanently expose its ad systems
Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less relevant traffic.
Google outlines risks of exposing its search index, rankings, and live results
Elizabeth Reid’s affidavit warns that court-ordered data sharing would expose Google's IP, invite spam abuse, and put user privacy at risk.
Google Ads adds cross-campaign testing with new Mix Experiments beta
Google’s Campaign Mix Experiments beta lets you test multiple campaign types and budgets together to find what works best.
Google’s Demand Gen gets more shoppable — and more measurable
Google’s Demand Gen updates make video ads more shoppable and measurable across YouTube and Google.
Google brings Personal Intelligence to AI Mode in Google Search
This is opt in via a Labs experiment and is rolling out over the next few days to AI Pro and Ultra subscribers in the U.S.
How to explain flat traffic when SEO is actually working
AI Overviews are reshaping organic attribution. Learn which metrics matter now and how to clearly communicate SEO impact to stakeholders.
Why Demand Gen works best alongside Performance Max for ecommerce
Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth.
Same URL in AI Overviews and blue links counts as one Google Search Console impression
Google's John Mueller confirms that when a URL appears in an AI Overview and as a blue link on the SERP, it won't count as two impressions.
Google rules out ads in Gemini — for now
Google’s repeated stance against ads in Gemini suggests conversational AI monetization will remain limited — and cautious — for now.
75% of ChatGPT users rely on ‘keywords’ for local services: New data
New data shows people use ChatGPT to find local healthcare and aesthetics providers through short prompts, keywords, and limited follow-up.
The local SEO gatekeeper: How Google defines your entity
Google won’t rank what it can’t confidently identify. See how business names and primary categories determine local search eligibility.
How digital marketing agencies are adapting to AI search
Ten agencies explain how they retooled SEO, metrics, and client strategy as AI answers cut clicks, shorten journeys, and reward brand authority.
Organic search traffic is down 2.5% YoY, new data shows
SEO isn’t dead. New data confirms it: traffic grew at the largest sites, and the sharpest declines were felt by the top 100 to 10,000 sites.
Google Shopping API cutoff looms, putting ad delivery at risk
Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.