How to vibe-code an SEO tool without losing control of your LLM
Vibe coding isn’t just prompting. Learn how to manage context windows, troubleshoot smarter, and build an AI Overview extractor step by step.
Topic: Google
AI agents in SEO: A practical workflow walkthrough
A practical look at how AI agents like n8n automate SEO workflows, from scraping to structured delivery – and where they fall short.
Google now attributes app conversions to the install date
Google's app conversion attribution just shifted from ad click to install date — and it could meaningfully improve Smart Bidding performance.
How to use GA4 and Looker Studio for smarter PPC reporting
Unify GA4 and ad platform data into dashboards that pace spend, flag wasted budget, and reveal what’s really driving performance.
Google Ads shows how landing page images power PMax ads
Google Ads now gives advertisers clearer visibility into how Landing Page Images may be automatically turned into creatives in PMax campaigns.
Reddit tests AI shopping carousels in search results
Reddit is turning its trusted community recommendations into shoppable product carousels, directly in search results.
Google Analytics adds AI insights and cross-channel budgeting to Home page
The Analytics updates surface key performance changes automatically and help marketers allocate paid budgets more strategically.
Google launches no-code Scenario Planner built on Meridian MMM
Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into actionable budget and ROI decisions.
Retire these 9 SEO metrics before they derail your 2026 strategy
Organic traffic, average position, and DA won’t prove SEO ROI. Here’s what to retire – and the revenue-focused metrics to track instead.
The authority era: How AI is reshaping what ranks in search
From PageRank to AI Overviews, Google’s understanding of authority evolved. Here's why brand legitimacy now drives sustainable visibility.
Google Ads shows PMax placements in “Where ads showed” report
Google Ads now shows where Performance Max campaigns run, giving advertisers clear insights to optimize performance.
Paid search click share doubles as organic clicks fall: Study
Text ad clicks surged year over year as classic organic fell across key verticals, with paid listings now taking up to one-third of clicks.
Google Ads adds Results tab to show impact of applied recommendations
Google Ads now shows the real performance impact of applied recommendations in a new Results tab, comparing outcomes against estimated baseline results.
AI search KPIs: Focus on inclusion, not position
AI users consider 3.7 businesses per response, and 60% decide without clicking. Here’s what that means for your AI visibility strategy.
Perplexity stops testing advertising
Perplexity began testing sponsored placements in 2024. It’s abandoning them, saying labeled ads can erode credibility.
How to apply ‘They Ask, You Answer’ to SEO and AI visibility
AI rewards clarity over spin. Map real buyer questions on pricing, problems, and reviews to win trust, citations, and sales.
How to build AI confidence inside your SEO team
From shared tool selection to celebrating wins, here are four practical ways to reduce fear and turn AI into a strategic partner.
Google launches more visible links in AI Overviews and AI Mode
These links appear as pop ups as you hover your mouse over them.
Airbnb says traffic from AI chatbots converts better than Google
Early data suggests chatbot referrals bring higher-intent guests as Airbnb bets on conversational search and deeper AI integration.
Google shifts Lookalike to AI signals in Demand Gen
Google is turning Lookalike audiences into AI signals that expand reach and could significantly change campaign performance.
Google’s Jeff Dean: AI Search relies on classic ranking and retrieval
Behind the AI interface, a staged system narrows tens of thousands of documents to a few, showing that visibility hinges on classic signals.
Why AI optimization is just long-tail SEO done right
LLMs still rely on search, shifting SEO from head terms to the long tail. Here’s how to use AI to uncover real customer questions and win.
Google Search Console AI-powered configuration rolling out
This is now live for all users, so check it out.
Rand Fishkin proved AI recommendations are inconsistent – here’s why and how to fix it
AI outputs vary because confidence varies. Corroboration and entity optimization turn inconsistent AI visibility into consistent presence.
How to create a persona GPT for SEO audience research
Build persona-based GPTs to pressure-test your content, surface gaps, and align SEO with real audience intent – without replacing interviews.
Google Ads tool is automatically re-enabling paused keywords
Google Ads may be re-enabling paused keywords automatically, raising concerns about unexpected campaign expense
How to work with your SEO agency to drive better results, faster
From kickoff to technical execution, learn how to remove bottlenecks, empower cross-functional teams, and prove ROI from your SEO investment.
Cloudflare’s Markdown for Agents AI feature has SEOs on alert
Cloudflare will auto-convert HTML to Markdown for AI crawlers, cutting tokens by 80% — but it may encourage cloaking.
Google Ads adds ROAS-based tool for valuing new customers
Google Ads is testing a ROAS-based tool that suggests conversion values to help advertisers bid smarter for new customers.
SEO leaders: stop chasing rankings, start building visibility systems
Learn how to build visibility gates, embed shared OKRs, and align product, PR, and content teams for AI-driven search.
Why creative, not bidding, is limiting PPC performance
Smart Bidding and Meta’s delivery systems have leveled the field. To scale PPC, fix creative fatigue, increase asset volume, and test faster.
How to optimize news content for today’s social-first Google SERP
Google now blends social posts, short-form video, and AI into news results. Adapt your strategy for visibility across SERP features and Discover.
How social discovery shapes AI search visibility in beauty
Beauty brand visibility in AI search is increasingly shaped by social discovery and third-party validation.
Local SEO sprints: A 90-day plan for service businesses in 2026
From GBP fundamentals to reviews and service pages, this framework helps you turn local visibility into consistent calls and booked jobs.
Why video is the canonical source of truth for AI and your brand’s best defense
A five-minute video provides more data for an LLM than most blog posts. Here’s how to maximize your brand’s surface area for AI retrieval.
Google previews WebMCP, a new protocol for AI agent interactions
Google's WebMCP protocol lets AI agents execute structured actions on websites via browser APIs. Is this the next frontier of technical SEO?
Google outlines AI-powered, agent-driven future for shopping and ads in 2026
Google’s GM of Ads explains how AI and agentic commerce in 2026 will help advertisers create, target, and convert sales.
Google Ads shows recommended experiments
Google Ads now suggests ready-to-run experiments, helping advertisers test optimizations faster and improve performance with less setup.
Google Ads simplifies product campaign tracking
Google Ads now shows per-product campaign eligibility, making gaps and overlaps easier to spot.
What 4 AI search experiments reveal about attribution and buying decisions
AI search rarely appears in analytics, yet it shapes trust, shortlists, and sales velocity. These experiments show where measurement breaks.