Does llms.txt matter? We tracked 10 sites to find out
We analyzed llms.txt across 10 websites. Only two saw AI traffic increases — and it wasn't because of the file.
Topic: Google
SEO in 2026: What will stay the same
Hype cycles come and go. But real SEO gains still depend on trust, crawlable data, and meeting user needs — not chasing the latest novelty.
Some Google AI Overviews now use Gemini 3 Pro
Complex queries now trigger Google’s most advanced model. It's now live in English globally.
Inside SearchGuard: How Google detects bots and what the SerpAPI lawsuit reveals
We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here's exactly how Google tells humans and bots apart.
GEO myths: This article may contain lies
Why AI search advice spreads without proof, how to evaluate GEO claims, and which recommendations actually stand up to scrutiny.
Google search ad clicks hit five-year high as Q4 spend rises 13% – Report
Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.
What is GEO (generative engine optimization)?
Learn how Generative Engine Optimization (GEO) helps your content get retrieved, interpreted, and cited inside AI-generated answers across ChatGPT, Perplexity, and Google AI Overviews.
OpenAI will begin testing ChatGPT ads in the U.S.
Ads in ChatGPT could give advertisers a new, high-intent way to reach users directly within relevant conversations.
Google Ads makes Manual CPC easier to find
Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended options.
Google AI Overviews cite YouTube most often for health topics: Study
Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds.
Discoverability in 2026: How digital PR and social search work together
Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.
AI for video advertising: 5 best practices for PPC campaigns
Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.
Google introduces total campaign budgets for Search
Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track without constant tweaks.
Google Ads rolls out account-level placement exclusions
Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, centralized setting.
AdSense publishers report sudden revenue plunge — again
Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.
Are your pop-ups tanking your rankings? A guide to interstitials and dialogs
Learn what interstitials and dialogs are, how they affect SEO, and which types trigger Google’s mobile penalties.
YouTube gives creators smarter ad targeting
YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion.
Microsoft adds new customer acquisition goals and deeper visibility to PMax
Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and measurement
The social-to-search halo effect: Why social content drives branded search
Social content creates curiosity that shows up as branded search. Here’s how to measure and use the halo effect.
Why the shakeout effect matters in CLV modeling
Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive profit.
Google adds new data transmission controls to Ads consent stack
Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is limited.
Google tests faster account setup using pre-built campaigns
Google Ads' new campaign set-up flow aims to reduce onboarding friction by letting advertisers get live with a campaign almost immediately.
Google Trends adds Gemini to Explore page
Google Trends now uses "Gemini capabilities to automatically identify and compare relevant trends for your area of interest," Google wrote.
Personal Intelligence with Gemini connect your searches, email, photos, and YouTube history
This is also coming to Google Search in AI Mode soon, Google added.
A quiet Google Ads setting could change your creative
A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control concerns.
10 keys to a successful PPC career in the AI age
The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.
How to optimize content for AI search engines: A step-by-step guide
Learn how AI content optimization helps your website get cited by ChatGPT, Perplexity, and Google AI Overviews.
How brands can respond to misleading Google AI Overviews
AI-driven search can turn forum opinions into 'facts.' Here's your emerging ORM playbook for monitoring, response, and AI visibility
What 107,000 pages reveal about Core Web Vitals and AI search
Core Web Vitals don’t boost AI rankings — except when performance fails badly enough to hurt trust and engagement, this analysis shows.
How to choose a link building agency in the AI SEO era
Traditional link building is changing. Here’s how to vet a link building agency for AI visibility, ethical practices, and long-term staying power in 2026.
Uncover insights that drive growth with an SEO competitor analysis
See what’s working for your rivals. Use an SEO competitor analysis tool to track keywords, backlinks, and strategies — then outsmart them in search.
Ecommerce keyword research: Advanced strategies for competitive stores
Boost online sales with smarter keywords. Use an ecommerce keyword research tool to uncover buyer intent, seasonal trends, and profit-driving queries.
News publishers expect search traffic to drop 43% by 2029: Report
AI answers are taking clicks from publishers. Media companies warn that Google Overviews and chat experiences are speeding up traffic loss.
Google opens Olympic live sports inventory to biddable CTV buys
You can now tap Olympic live sports via DV360, using Google audiences, household frequency caps, and conversion tracking tied to CTV.
Google expands Shopping promotion rules ahead of 2026
Google’s 2026 Shopping policy updates give advertisers more flexibility to promote subscriptions, modern offers, and localized payment incentives.
Apple is finally upgrading Siri, and Google Gemini will power it
A multi-year Apple–Google deal places Gemini at the core of Apple Intelligence and paves the way for a new Siri.
Why copywriting is the new superpower in 2026
AI didn’t kill copywriting. It killed low-grade informational SEO. Persuasion, positioning, and clarity now matter more than traffic volume.
Google launches Universal Commerce Protocol for agent-led shopping
Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems.
Google launches A/B testing for Performance Max assets (Beta)
Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all campaigns.
Google AI Overviews are tested and removed based on engagement
Google tracks how users behave and only shows AI Overviews in Search when they actually add value, said Google VP Robby Stein.