Google tests expanded video limits in Performance Max
Google’s apparent expansion of video limits in PMax could give advertisers more creative flexibility without forcing campaign fragmentation.
Topic: Google
Why ecommerce SEO audits fail – and what actually works in 30 days
Big SEO audits look thorough but stall execution. Here’s why the audit-plus-retainer model underdelivers – and what works instead.
Why Demand Gen is the most underrated campaign type in Google Ads
Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and Gmail.
Google doesn’t want you to create bite-sized chunks of your content
Despite what you think works well for LLM and AI Search mentions, Google said this is not a long-term strategy.
YouTube is no longer optional for SEO in the age of AI Overviews
As search shifts to AI-driven answers, YouTube is becoming key source material. Brands that underinvest in video risk losing visibility.
Top 10 Google Ads mistakes to avoid in 2026
Optimize your PPC campaigns by tackling issues like inconsistent tracking, old negative keywords, blind reliance on AI, and more.
Google Ads API tightens conversion data rules
Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules in 2026.
Google’s John Mueller on SEO vs. GEO: Focus on audience behavior
AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site.
Where affiliates can get traffic beyond Google search
As organic search sends fewer visitors to publishers, affiliates are finding traffic through communities, courses, and partnerships.
Microsoft launches Copilot Checkout and Brand Agents
These new agentic experiences were showcased at the NRF 2026 conference.
7 hard truths about measuring AI visibility and GEO performance
From probabilistic answers to off-site signals, AI visibility works differently than SEO. These seven truths explain how and why.
Google Ads for niche markets: What actually works in 2026
Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when search volume is low.
Vehicle Ads get a call upgrade
Google added click-to-call to Vehicle Ads, giving high-intent car shoppers a faster path from search to a live conversation with dealers.
Google rolls out Tag Gateway integration via Google Cloud
Google’s new Google Cloud Tag Gateway integration makes first-party tagging easier to deploy and more resilient to privacy restrictions.
3 pillars of AI-era SEO for regulated industries
From E-E-A-T to structured data and accessibility, here’s how regulated industries must adapt SEO strategies for AI-driven search.
How Google Ads paces, caps, and recalculates spend when budgets change
Mid-flight budget changes trigger step changes, new limits, and revised forecasts. Here’s how to model the impact and avoid surprises.
Why OpenAI paused ChatGPT ads to fight Google’s Gemini
OpenAI bets its future on a distraction-free experience, sacrificing ad revenue to stop Google’s ecosystem from winning the AI crown.
AI displacing traffic? Time to leverage your most undervalued channel.
AI is reshaping search visibility. Learn how to reclaim reach by activating owned audiences and turning email into a scalable growth engine.
Google to require separate product IDs for multi-channel items
Google will require separate product IDs for online and in-store items from March forcing retailers to split multi-channel products if core attributes differ.
Google to allow Prediction Markets ads under strict rules
Google will permit U.S. ads for prediction markets, but only for CFTC-regulated exchanges and certified brokers under strict compliance rules.
A 5-step framework for year-end PPC reports that resonate with leadership
Show leaders how PPC performed, why results changed, and what to do next, with the context and clarity they need for 2026 planning.
Google Ads upgrades Creator Partnerships with search and management tools
New Google Ads tools include search filters and a management hub, streamlining how brands find, contact, and scale creator deals.
2026 PPC trends to get ahead of now
SMX Next PPC experts said thriving in 2026 means pairing rapid AI advancements with strong fundamentals and human oversight.
Google Ads adds shortcut button to Change history
Google Ads added a Change history shortcut that lets advertisers jump directly to affected campaigns and ad groups.
How to earn brand mentions that drive LLM and SEO visibility
LLMs look beyond backlinks to context and co-occurrence. Here’s how brand mentions shape AI search rankings – and how to act on them.
Google tests blue Send button that replaces AI Mode in the search box
As you type your query, the AI Mode may disappear and show you a blue Send button in the Google Search box.
The complete guide to topic clusters and pillar pages for SEO
Learn how topic clusters outperform keywords—boost authority, engagement, and rankings with proven frameworks built for today’s AI-driven search.
Spam traffic in GA4: How to detect, filter & prevent it
Learn how to identify, filter, and prevent spam traffic in GA4. Fix corrupted analytics, protect data quality, and make better SEO and marketing decisions.
Debating SEO vs. GEO misses the point: How to think in terms of visibility
The SEO vs. GEO debate is a distraction. As discovery fragments across Google, ChatGPT, and social platforms, brands need unified visibility measurement — not separate strategies.
Top 10 PPC expert columns of 2025 on Search Engine Land
PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2025.
Top 10 PPC news stories 2025 on Search Engine Land
AI Max, PMax Search Term visibility, Ads in AI Overviews. The news updates with the most pageviews on Search Engine Land in 2025.
Google December 2025 core update rollout is now complete
This is the third core update of 2025 and it took over 18 days to complete.
Google algorithm updates 2025 in review: 3 core updates and 1 spam update
Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.
Top 10 SEO expert columns of 2025 on Search Engine Land
AI optimization, llms.txt, the end of the web, and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2025.
Top 10 SEO news stories of 2025
SEO vs. GEO. AI Mode expands. AI Overviews kill clicks. Goodbye, num=100. These were among the most popular and biggest SEO stories of 2025.
Google core updates: What they mean and how to recover
Learn how Google’s core updates impact rankings, content quality, and visibility — plus key steps to diagnose losses and recover stronger.
OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships
OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing.
Google lowers audience size limits across Ads
The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.
AI’s impact on search isn’t a secret (How to talk to execs about the new era of search)
Organic traffic is falling as AI reshapes search. Here's how to brief leadership with data, reset expectations, and adapt your SEO strategy for AI visibility.
Featured snippets: How to win position zero
Learn how to optimize for featured snippets with structured content, query matching, and semantic formatting to boost visibility, authority, and zero-click reach.